About the Author
Russ Alan Prince is the president of Prince & Associates, Inc. the world's leading research and consulting firm on private wealth. He is the author of more than 40 books on related topics. More information is available at www.russalanprince.com. Bruce H. Rogers is the Chief Insights Officer for Forbes Media and a veteran of the print and digital publishing industries. He is a well-established expert on brand building, media measurement and advertising accountability. More information is available at www.forbes.com.