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In The Line of Money: Branding Yourself Strategically to the Financial Elite Paperback – August 4, 2011

3.5 out of 5 stars 2 customer reviews

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Editorial Reviews

About the Author

Russ Alan Prince is the president of Prince & Associates, Inc. the world's leading research and consulting firm on private wealth. He is the author of more than 40 books on related topics. More information is available at www.russalanprince.com. Bruce H. Rogers is the Chief Insights Officer for Forbes Media and a veteran of the print and digital publishing industries. He is a well-established expert on brand building, media measurement and advertising accountability. More information is available at www.forbes.com.
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Product Details

  • Paperback: 152 pages
  • Publisher: AuthorHouse Publishing (August 4, 2011)
  • Language: English
  • ISBN-10: 1463442246
  • ISBN-13: 978-1463442248
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,237,549 in Books (See Top 100 in Books)

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There's about a page of good information here, but it is scattered throughout the book.
If you like plenty of fat on your steak, you mnight enjoy reading it, but I suggest
a highlighter and a high speed read.
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Format: Paperback
I and several FAs that I know have used the precepts outlined in the book to pursue high net worth customers
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