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The Little Black Book of Innovation: How It Works, How to Do It [Kindle Edition]

Scott D. Anthony
4.3 out of 5 stars  See all reviews (30 customer reviews)

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Book Description

Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.

No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:

• Finding insight
• Generating ideas
• Building businesses
• Strengthening innovation prowess in your workforce and organization

With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Editorial Reviews


“Great wit and insight" — The Economic Times

“Highly recommended.” — Choice magazine

“Innovation knowledge is locked up in relatively dense books or in people's heads. [Anthony] makes innovation more accessible, to help readers realise their full potential.” — Engineering and Technology Magazine

“This book is insightful, with actionable tips to increase an organisation’s innovation capacity. It is easy and essential reading for business leaders and their teams.” — Business Executive

“The core of the book is a very practical 28-day programme on innovation. Anthony cuts through much jargon and sums up the key ideas and imperatives for those who wish to innovate. Written in a light-hearted and sometimes humorous style, it also draws on the authors own innovation journey including some early failures.” — The Irish Times

“This ‘little black book’ is a quick-read how-to book that boils down the principles of innovation to discreet ideas anyone can understand,” — BizEd

The Little Black Book of Innovation is one of the most thought-provoking business books I’ve read recently, one of those “whacks on the side of the head” that one needs from time to time.” — Business Standard

“At just 304 pages and about 6-by-9 inches in size, you can easily take this book places—and it may do the same for you.” — Directorship

"Powerful for a team, this is the kind of book that can help a group of people start producing innovative ideas…" — 800 CEO READ

About the Author

Scott D. Anthony is the managing director of Innosight, a global strategic innovation consulting and investment firm. He is the head of Innosight’s Asian headquarters in Singapore. He has worked with clients ranging from national governments to companies in industries as diverse as healthcare, telecommunications, consumer products, and software. He has authored The Silver Lining and coauthored Seeing What’s Next and The Innovator’s Guide to Growth.

Product Details

  • File Size: 964 KB
  • Print Length: 304 pages
  • Publisher: Harvard Business Review Press (December 20, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006VFJJR8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #317,010 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
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Most Helpful Customer Reviews
24 of 25 people found the following review helpful
5.0 out of 5 stars One for the masses December 26, 2011
Format:Hardcover|Verified Purchase
I manage a team of individuals in a very large organization and I have been waiting for a book like this for a very long time. For the serial innovator, this book may be a little light, but for individuals and teams wanting to get with the program or are being cajoled into innovation initiatives, I can't think of another simpler or more practical primer than this. While I found a few spots that I thought were corny in there, this is something that I will not hesitate to recommend for entire teams and organizations as a synthesis on innovation and a starting point in their innovation journey. It is an easy read and it was hard to put down. Even if only one internal/non-commercial idea is identified and implemented within an organization using the practical tools and simple exercises in the second part of the book, one would have thousand-folded their investment. And I am only looking at it from an internal cost center perpective. I see strong potential here for pervasive transformation of individuals, teams, and organizations if used systematically.
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19 of 21 people found the following review helpful
I have read and reviewed all of the other books that Scott Anthony has authored or co-authored and think this is the most valuable...thus far. In ways and to an extent even Clay Christensen hasn't, Anthony has embraced his reader and said, in effect, "I am now going to share with you everything I have learned about what innovation is...and isn't, what it does...and doesn't do, and how you can master the skills of innovative thinking." He immediately establishes a direct and collegial rapport with his reader and then sustains it throughout the lively and eloquent narrative.

Although his book is technically not a memoir, Anthony draws heavily on his own experience, sharing anecdotes from defining moments and memorable relationships throughout his "personal innovation journey" that "began in earnest" during an airline flight more than a decade ago. He was carrying with him and began to read a copy of Christensen's The Innovator's Dilemma. He was among the students enrolled in an experimental course ("Building a Sustainably Successful Enterprise") at Harvard Business School taught by Christensen. Thus began a personal as well as professional relationship with him that continues to this day. Anthony's aforementioned "journey" since that day (October 20, 2000) enabled him to learn "the truth" about innovation (especially from academic researchers who have "decoded" many of its mysteries") that has prepared him well to help each of his readers to embark on a comparable journey. As he explains,

"Much of this learning is out of reach for the layperson. It is locked up in books that are too dense, or even worse, it is locked up in the heads of individuals.
Read more ›
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9 of 9 people found the following review helpful
5.0 out of 5 stars Highly recommended! January 13, 2012
I don't work for a big company, so when someone recommended I read this book I was a bit skeptical. But I am glad I read it. The book is very accessible, and can be put into action immediately. And I think the point the author makes about innovation being a challenge everyone faces is spot on. I feel much more confident that I am going to "do something different that has impact." Highly recommended!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Innovation for everybody August 19, 2012
By Patrick
Format:Kindle Edition|Verified Purchase
This Scott Anthony book is not just a book, it's an innovation workshop for your mind. Irrespective of your gender, location, position or status, there are valuable lessons to be learned.The Little Black Book of Innovation: How It Works, How to Do It
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1 of 1 people found the following review helpful
5.0 out of 5 stars Truly enjoyed! June 5, 2014
By Hope
Format:Kindle Edition|Verified Purchase
I purchased this on audio first as I listen to books on my daily commute and usually that's enough. In this case I also bought the kindle version because I was enjoying it so much and there are so many ideas, facts, point of views, stories and perceptions that I wanted to take notes. The first half of the book introduces you to some of the leader novelists on the topic of innovation, what they wrote and the highlight points of their books. I loved this idea because you get the high overview of innovation as a whole and a glimpse at what books you want to invest in for deeper dive. The second half of the book is him discussing what he learned from being an innovation specialist for the nearly past two decades. He himself has great ideas and point of views as well as more than a few success and fail stories of his own. He's able to tell you an idea then make it concrete with a real world example.

If you get the audio version; I loved the reader. He was fun to listen to and clearly understandable. Keep in mind you'll probably want to take notes though because each chapter is packed with ideas so if you listen in the car use a voice recorder or buy the book/kindle version as a companion.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A must read for all levels of innovators September 17, 2012
By Ken Lee
Format:Hardcover|Verified Purchase
Scott Anthony democratizes secrets to innovation, summarizing the principles and thought processes required for a successful innovation regardless of the industry that you are in.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Concise, correct, compelling - buy this book February 22, 2012
Format:Hardcover|Verified Purchase
So I'm getting ready for an innovation workshop and my clients tell me that they want to have a special session on where they can find the resources for innovation, how to provide the right incentives, how to navigate the relationship with the parent company, etc. etc.

I thought to myself "oh brother" as I contemplated pulling together piles of distilled wisdom on these topics and synthesizing them. "But wait?" I thought to myself, "perhaps someone has done this already...perhaps in fact someone has gone to the trouble of making it easy to understand, locating it in one place, and putting it in actionable terms that a manager could relate to." And Voila I turned to the "Little Black Book' and right there on pages 207-245 were answers that might have been lifted word-for-word from replies to my clients' questions. Thank you!

I'm planning to use it in my workshop next month, and posted about it on my blog just now ([...])

It really is a great little book, and should be on every innovation manager's reading list.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
a must read book that actually has theory and applications to generate innovations.
Published 9 months ago by Alok Sharma
5.0 out of 5 stars This is my headline
Succinct, clear, and with useful direction this book give practical advice on why innovation is critical and how to best accomplish it.
Published 10 months ago by Hoody
5.0 out of 5 stars I really enjoyed this book!
A good read!!! and Amazon sent it to me after 3 days--very quick which I loved!!! If you are a person who wants to learn more about innovation or learn about the way of thinking... Read more
Published 10 months ago by Shemeeka Gentry
5.0 out of 5 stars Little Black Book of Innovation
A must read for anyone entering the field of marketing one currently working in the field. As an entrepreneur, this book would have been a valuable tool 28 years ago when I... Read more
Published 12 months ago by Rosanne Taylor
2.0 out of 5 stars Count the number of times the author says "innovation"
Innovation is such a stupid buzzword many marketers throw around today. This is just another book made for destroying the proper use of that term. Read more
Published 17 months ago by K. D.
5.0 out of 5 stars Full of GREAT ideas!
Full of SO many great ideas and suggestions. I underlined a TON of this book - still trying to digest and implement many of the things I learned - very good book.
Published 17 months ago by John B. Spence
4.0 out of 5 stars Nothing profound, but it was pretty solid
Had moderate expectations for the book and they were met. This is a solid book on innovation and it does offer lots of actionable ideas and processes to enable innovation. Read more
Published 20 months ago by Robert Kirk
1.0 out of 5 stars A book written to say "thank you" to somebody
The immediate feeling I had reading this book was that it was written to say thank you to the people that helped the author in his professional life. Read more
Published 21 months ago by Steve
3.0 out of 5 stars Basic but interesting
If you want to read something basic but necessary for understanding central questions in innovation, you shouldn't miss this very important book written by Mr. Anthony. Read more
Published on April 21, 2013 by Rugeri
4.0 out of 5 stars Actionable
Like the difference between invention and innovation, this book is very actionable and gives you heaps to take to market. Lots of solid principles, small step exercises, etc. Read more
Published on February 21, 2013 by Mark C
Search Customer Reviews

More About the Author

Scott D. Anthony is the Managing Partner of Innosight. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures).

In his decade with Innosight, Scott has advised senior leaders in companies such as Procter & Gamble, Johnson & Johnson, SingTel, Kraft, General Electric, LG, the Ayala Group, and Cisco Systems on topics of growth and innovation. He has extensive experience in emerging markets, particularly in India, China, and the Philippines.

Scott is one of Harvard Business Review's most prolific contributors. He is the co-author most recently of the Harvard Business Review article "Build an Innovation Engine in 90 Days" as well as author of the book The First Mile: A Launch Manual for Getting Great Ideas Into the Market (Harvard Business Review Press, May 2014).

Scott's previous books are 'Seeing What's Next: Using the Theories of Innovation to Predict Industry Change' (with Innosight co-founder and Harvard Professor Clayton Christensen); 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work'; 'The Silver Lining: An Innovation Playbook for Uncertain Times'; 'The Little Black Book of Innovation: How It Works, How to Do It'; and 'Building a Growth Factory.' He has authored or co-authored numerous articles on innovation and strategy, and regularly contributes to the Harvard Business Review online blog. He was named a judge for the 2014-2015 HBR McKinsey Awards, which recognize the best articles published annually in Harvard Business Review. His Twitter feed is @ScottDAnthony.

Scott is a featured speaker on topics of innovation and growth. He has delivered keynote addresses on five continents, and has appeared on Good Morning America, Channel News Asia, CNBC, and FOX Business.

Scott served on the Board of Directors of Media General (NYSE: MEG) from 2009-2013, helping guide that company through a strategic transformation. In 2013 he joined the Board of MediaCorp, Singapore's leading diversified media company. Scott chairs the investment committee for IDEAS Ventures, a SGD 10 million fund Innosight runs in conjunction with the Singapore government that has invested in eight Singapore-based companies and generated a 20%+ internal rate of return.

Prior to joining Innosight, Scott was a senior researcher with Clayton Christensen, managing a group that worked to further Christensen's research on innovation.

Scott received a BA in economics summa cum laude from Dartmouth College and an MBA with high distinction from Harvard Business School, where he was a Baker Scholar.

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