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a must read book that actually has theory and applications to generate innovations.Published 3 months ago by Alok Sharma
Succinct, clear, and with useful direction this book give practical advice on why innovation is critical and how to best accomplish it.Published 4 months ago by Hoody
A good read!!! and Amazon sent it to me after 3 days--very quick which I loved!!! If you are a person who wants to learn more about innovation or learn about the way of thinking... Read morePublished 4 months ago by Shemeeka Gentry
A must read for anyone entering the field of marketing one currently working in the field. As an entrepreneur, this book would have been a valuable tool 28 years ago when I... Read morePublished 6 months ago by Rosanne Taylor
Innovation is such a stupid buzzword many marketers throw around today. This is just another book made for destroying the proper use of that term. Read morePublished 11 months ago by K. D.
Full of SO many great ideas and suggestions. I underlined a TON of this book - still trying to digest and implement many of the things I learned - very good book.Published 11 months ago by John B. Spence
Had moderate expectations for the book and they were met. This is a solid book on innovation and it does offer lots of actionable ideas and processes to enable innovation. Read morePublished 14 months ago by Robert Kirk
The immediate feeling I had reading this book was that it was written to say thank you to the people that helped the author in his professional life. Read morePublished 15 months ago by Steve
If you want to read something basic but necessary for understanding central questions in innovation, you shouldn't miss this very important book written by Mr. Anthony. Read morePublished 19 months ago by Rugeri