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The Little Blue Book: The Essential Guide to Thinking and Talking Democratic [Kindle Edition]

George Lakoff , Elisabeth Wehling
4.0 out of 5 stars  See all reviews (74 customer reviews)

Print List Price: $11.00
Kindle Price: $7.61
You Save: $3.39 (31%)
Sold by: Simon and Schuster Digital Sales Inc

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Book Description

The indispensable handbook for Democrats

Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.


Editorial Reviews

Review

"This book is a game-changer, one that will enable Democrats to regain their language and to stop mimicking Republican ideas and rhetoric." —Diane Ravitch, author of The Death and Life of the Great American School System


“Republicans offer values. Democrats offer policies. Guess what? Values often win, even when the policies are more popular. It’s about time Democrats learned how talk (and think) in terms of the underlying values that make them Democrats -- values that are more widely shared by Americans than the values Republicans espouse. Here’s the essential handbook for thinking and talking Democratic – must reading not only for every Democrat but for every responsible citizen.” —Robert B. Reich, Chancellor’s Professor of Public Policy, University of California, Berkeley, and author of Beyond Outrage

“George Lakoff is the progressive movement's Jedi master of language. The Little Blue Book tells us how to say what we need to say to bring about the policy changes Americans need.”  —Van Jones, author of Rebuild the Dream

“I’ve always learned a lot from Lakoff and you will too.” —George Soros

“If you only preach to the choir, you’ve no need for The Little Blue Book. But if you want to reach people you don’t agree with, read this book!” —Joan Blades, founder of Moveon.org

“George Lakoff’s willingness to share his unmatched understanding of the way language impacts politics is a precious gift to his fellow progressives. In this election year, The Little Blue Book is a must-read.” —Bob Edgar, President of Common Cause

"Blending insight and rigor, Lakoff and Wehling have produced a Rosetta Stone that translates progressive ideas into fundamental human values that will resonate with Americans of all backgrounds and beliefs." —Michael Brune, executive director, Sierra Club

“With their "Little Blue Book", Lakoff and Wehling are giving  Democrats and  Progressives  a gift -- the  tools  to inspire Americans by using the moral language of our democratic values of caring for each other and building and protecting our community. Our leaders , Obama included, must stop falling in to right wing traps and repeating their language and frames.  Our vision is far better than the right wing.  Use this book, and earn from Lakoff and Wehling how we can best communicate for a future we all deserve and need.” —Don Hazen, Executive Editor, AlterNet.org

The Little Blue Book gives progressives not just invaluable tools but, more importantly, an infusion of the hope desperately needed to fix our broken politics. By mapping the political brain, Lakoff and Wehling have shown Democrats the surest way to find their spines.” —Ken Cook, President, Environmental Working Group

Review

"This book is a game-changer, one that will enable Democrats to regain their language and to stop mimicking Republican ideas and rhetoric." —Diane Ravitch, author of The Death and Life of the Great American School System



“Republicans offer values. Democrats offer policies. Guess what? Values often win, even when the policies are more popular. It’s about time Democrats learned how talk (and think) in terms of the underlying values that make them Democrats -- values that are more widely shared by Americans than the values Republicans espouse. Here’s the essential handbook for thinking and talking Democratic – must reading not only for every Democrat but for every responsible citizen.” —Robert B. Reich, Chancellor’s Professor of Public Policy, University of California, Berkeley, and author of Beyond Outrage

“George Lakoff is the progressive movement's Jedi master of language. The Little Blue Book tells us how to say what we need to say to bring about the policy changes Americans need.”  —Van Jones, author of Rebuild the Dream

“I’ve always learned a lot from Lakoff and you will too.” —George Soros

“If you only preach to the choir, you’ve no need for The Little Blue Book. But if you want to reach people you don’t agree with, read this book!” —Joan Blades, founder of Moveon.org

“George Lakoff’s willingness to share his unmatched understanding of the way language impacts politics is a precious gift to his fellow progressives. In this election year, The Little Blue Book is a must-read.” —Bob Edgar, President of Common Cause

"Blending insight and rigor, Lakoff and Wehling have produced a Rosetta Stone that translates progressive ideas into fundamental human values that will resonate with Americans of all backgrounds and beliefs." —Michael Brune, executive director, Sierra Club

“With their "Little Blue Book", Lakoff and Wehling are giving  Democrats and  Progressives  a gift -- the  tools  to inspire Americans by using the moral language of our democratic values of caring for each other and building and protecting our community. Our leaders , Obama included, must stop falling in to right wing traps and repeating their language and frames.  Our vision is far better than the right wing.  Use this book, and earn from Lakoff and Wehling how we can best communicate for a future we all deserve and need.” —Don Hazen, Executive Editor, AlterNet.org

The Little Blue Book gives progressives not just invaluable tools but, more importantly, an infusion of the hope desperately needed to fix our broken politics. By mapping the political brain, Lakoff and Wehling have shown Democrats the surest way to find their spines.” —Ken Cook, President, Environmental Working Group


Product Details

  • File Size: 4474 KB
  • Print Length: 162 pages
  • Page Numbers Source ISBN: B008CFN4VM
  • Publisher: Free Press (June 19, 2012)
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B007WT31BM
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #264,559 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
66 of 80 people found the following review helpful
Format:Paperback|Verified Purchase
(Did you ever notice how -angry- conservatives always are?) Also interesting to note that not one conservative review said "thanks for explaining the progressive mind."

There is a difference between the "me first" and the "we first" approach to life. "Me first" goes a long way back... all the way to caveman days. "We first" takes a bit of understanding... and with the founding of the USA (and the French Revolution) came fairly recently. The thing that separates the USA from the petty dictators and oligarchies of the rest of the world -IS- "we first-ness" : putting everyone as a whole on the same, equal footing as the needs of the individual.

Ask a conservative about what makes the US great, and you'll get a lot of chest-beating and harumphing about "our freedoms." But seldom can they actually answer -what- it is about the US that separates us from the crowd. Lots of countries have "freedom."

It's that the first word of the Constitution of the Unites States is "We" - and there's a reason it's not "The King" - we take care of each other. We place the basic rights to life, liberty and happiness together for ALL citizens, not just the strongest, or the most wealthy.

We often hear that it's hard to be a good citizen of the US... and the reason is the "we" in the Constitution - each one of us must balance our own personal desires and beliefs with those of complete strangers, with whom we may vigorously disagree... but who have as much right to their opinion as we do to ours.

THAT is what makes the US great. And the extreme conservatives seem to either forget, or no longer believe in, our founding principles. The USA is about -balance- not power.
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11 of 12 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I am halfway through "The Little Blue Book" and I now have proper words to use to illustrate the ideas that have been rumbling around in my head for over a decade. Wish I had had this book back in 2008 but I'm glad it is here now. Easy to read with "plain English" explanations. Wrap up at the end of each section is very helpful. Can't wait to use the ideas!
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10 of 11 people found the following review helpful
5.0 out of 5 stars How to Talk Back to the Tea Party Reactionaries September 12, 2012
Format:Kindle Edition|Verified Purchase
This book is a must read for all Democrat Party and progressive activists. If Democrats develop a backbone, pick the right meme, have a personal narrative or story and repeat it ad nauseum, we have a chance to win. Always be on the offensive, never use the messaging of the right, use your values, stick to them, be authentic and repeat often. That is how the truth and the real American Way will win. It's better than "The Little Red Book": the quotations of Chairman Mao" but I digress. If you want to disprove the null hypothesis of Will Rogers: "I don't belong to any political party, I am a Democrat." then buy this book and use it, spread it around, loan it, give it away and practice what they say. If you doubt it's efficacy, then watch Michelle Obama's or Bill Clinton's speeches at the Democratic National Convention. They used the wisdom in this Little Blue Book. Facts, reason and logic don't sell or sway voters, character, emotion and values are what win in elections. Position papers are not read nor convince most voters. Appeals that are based on shared values, that spark positive or fearful emotions are what motivate voters. Use this book to do that. The Republicans already do. It is about time the Democrats get smart, "get a backbone", and "stay on message." Read this book and win.
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25 of 31 people found the following review helpful
5.0 out of 5 stars absolute must-read for Progressives August 6, 2012
Format:Paperback|Verified Purchase
The friend who gave me Dr. Lakoff's brilliant "Don't Think of an Elephant" as a Xmas gift forget to mention I'd never be the same person after reading it. Since then I've read everything the good professor's written. This little volume is a summary of the best of five or so of his works & is worth reading for just the time savings! In these pages lie the key to shaking poor & middle class Americans who steadfastly vote Republican out of their collective comas. Read it & act on it! So76 (dot) org
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10 of 11 people found the following review helpful
5.0 out of 5 stars A must read for all who get confused by POLITICS! October 14, 2012
Format:Kindle Edition|Verified Purchase
As one who watched President Eisenhower on black and white TV, I have never read a book that so clearly, definitively and accurately engenders the difference between Liberals/Progressives and Conservatives.

Simply put it's Politics 101 for the 99%.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Must-read Guide to Moral Messaging September 18, 2012
Format:Paperback|Verified Purchase
Lakoff's thesis is as true as ever. Voters do not decide based upon facts, but how they FEEL about a candidate and that candidate's values. Even facts are subservient to whether the source is believable based upon their values. If we intend to fight and win support, we must explain our arguments in a moral frame-- a way of expressing our beliefs that meshes well with the beliefs of voters. Moral arguments often trump factual, intellectual arguments in the voting booth.

The political Right has done a remarkable job of boiling their ideas down to memorable phrases which engage our conservative side. We don't need to repeat theirs, but to promote our own values, like when Bill Clinton recently said "We're all in this together" is a better philosophy than "you're on your own." The advantage of giving our arguments a moral frame is that we don't sound rushed or defensive by making a half-hour argument on each issue that requires complex details and nuance. Too often, a political Left bumper sticker would be an essay because we want all the facts.

In this book, Lakoff gives us moral reasons to support political positions which you can use in your day-to-day conversations. Some may call it manipulative, but it's honest and straightforward. The intent is to appeal to voters who aren't policy wonks, but ordinary humans who cannot be bothered to learn every detail about every issue. They will rarely fact check the candidates. They will vote for their values, so we must expertly express ours.
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Most Recent Customer Reviews
1.0 out of 5 stars Left Wing Political Nonsense
There are many inaccuracies in what is stated as fact. For example, the book says that federal estate tax only applies if an individual inherits more than $5,000,000. Read more
Published 1 day ago by So Cal Landlord
4.0 out of 5 stars Four Stars
Enlightening
Published 6 days ago by Grant Parks
5.0 out of 5 stars Five Stars
Received item in very good condition.
Published 17 days ago by Holy Conscious
5.0 out of 5 stars Solid Gold
This little book is a goldmine of information for Campaigners, Party faithful, and political activists. No fluff - it's concise; the basics of framing, with excellent examples. Read more
Published 1 month ago by BetsyBlossom
5.0 out of 5 stars How Do Not Think of an Elephant
I come from the society, which has been overruled and not democratic. It is not a democratic even now, being a state of the European Union. Read more
Published 6 months ago by Margit-Mariann Koppel
5.0 out of 5 stars If you are a proud & active Democrat-this book is for you!
Would you like to expand more to others about your Liberal leanings? If so, this is a must have. Well written.
Published 6 months ago by Mark Rud
3.0 out of 5 stars Republicans care about everyone...even liberals.
This review, I admit, is not a review or style, it is one of substance. The writer makes an undeniable flaw from the first chapter. He clearly misrepresents the GOP. Read more
Published 7 months ago by Regan Ford
5.0 out of 5 stars Hello Tea Party
A must read for Dems. The Tea Party has taken over the GOP and there needs to be manual about language they will understand.
Published 7 months ago by Birdieman
5.0 out of 5 stars A primer on understanding 'Spin'
If more Americans read this book they would gain a better understanding of why political parties & groups such as The Tea party hold such sway in the mainstream media.
Published 8 months ago by LDW
5.0 out of 5 stars Perfect for we Dems
Yes...I am a bluer than blue Democrat and am totally enjoying the demise of the republican party.
This little volume is just great !!!
Published 8 months ago by Elaine M. Mathis
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