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The Little Book of Bull's Eye Investing: Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets Hardcover – May 8, 2012


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Product Details

  • Hardcover: 187 pages
  • Publisher: Wiley; 1 edition (May 8, 2012)
  • Language: English
  • ISBN-10: 1118159136
  • ISBN-13: 978-1118159132
  • Product Dimensions: 7.3 x 5.4 x 0.8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #443,948 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

To make money in this troubled economy you need to understand where the markets are headed, not where they've been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments. In The Little Book of Bull's Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make decisions that capitalize on today's investment opportunities.

A practical road map to what's in store for the markets to help you stay ahead of the curve, the book debunks many of the myths that have come to govern investment logic, particularly the buy-and-hold, relative return vehicles that Wall Street peddles to unsuspecting investors. Giving you a clear view of the trends shaping the markets right now, which are likely to provide investment options for the decade ahead, The Little Book of Bull's Eye Investing teaches the value of careful research before you put your money to work.

Whether the market is on its way up or down, there are always excellent opportunities to invest profitably. You just need to know where they are. Looking at how the markets have behaved in the past to make an educated prediction about where they're going, The Little Book of Bull's Eye Investing explains how to make investment decisions that make sense today, whether you're trading stocks, bonds, gold, real estate, or anything else.

Making the most of the markets is like hitting a moving target—difficult, but not impossible—and with The Little Book of Bull's Eye Investing in hand, you have everything you need to improve your eye for investing and make stable and secure trading decisions that can turn a profit in even the most turbulent of times.

From the Back Cover

Praise For THE LITTLE BOOK OF BULL'S EYE INVESTING

"John Mauldin understands the complexities of investing in today's tumultuous global environment. This is an invaluable guide for identifying the certainties in an increasingly uncertain market climate, and the profitable opportunities that will emerge."—David Rosenberg, Chief Economist and Strategist,Gluskin Sheff + Associates

"Successful investing requires making sense of the big picture and helping investors gain perspective. The Little Book of Bull's Eye Investing is a must-read. Once again, John Mauldin has nailed it!"—Jon Sundt, President and CEO, Altegris Investments, Inc.

"Be prepared to discover what readers of John Mauldin's online newsletter already know—his practical and sensible investment advice, drawn from a deep knowledge of markets and history. In this book, John lays out—in his appealing style—not only the essence of bull's eye investing, but also how not to fail as an investor."—A. Gary Shilling, President, A. Gary Shilling & Co., Inc.

"No one does a better job of synthesizing wide ranging sources of market wisdom than John Mauldin. His unique perspective often reveals what professionals miss and what Mom and Pop investors have yet to learn."—Barry Ritholtz, CEO and Director of Equity Research,Fusion IQ


More About the Author

John Mauldin is a renowned financial expert, a multiple New York Times best-selling author, and a pioneering online commentator. His weekly e-newsletter, Thoughts From The Frontline, was one of the first publications to provide investors with free, unbiased information and guidance. Today, it is one of the most widely distributed investment newsletters in the world, translated into Chinese, Spanish and Italian. He is regularly seen on TV and in national print media. President of Millennium Wave Investments, he is the father of seven children (five adopted) and lives in Dallas, Texas.

Customer Reviews

I have both hard-cover and kindle editions of this book.
Martin Nance
It's very hard to begrudge John this Bullseye Lite given how generously he shares his wisdom through his newsletter, but this is a sellout.
Mark Twain
This book is very easy to understand from a non-professional investor's point of view.
Lisa Baker

Most Helpful Customer Reviews

47 of 47 people found the following review helpful By David Merkel on May 9, 2012
Format: Hardcover
This was one of those books that grew on me. The author, the well-known John Mauldin, strings together a bunch of ideas originated by others. That's not much different than what Tadas Viskanta does at Abnormal Returns. He brings us the best ideas that he has culled from others. That is a significant piece of work that should not be denigrated by others.

The beginning of the the book is consumed with 12-20 year market cycles. There are times when investing in risky assets where you face headwinds and tailwinds. The headwinds and tailwinds are driven by valuation, often expressed through Q-ratio, CAPE, or Michael Alexander's Price-to-Resources ratio, out of which the book makes a lot (link here for an example). It's a Price-to-Adjusted Book value ratio as I see it.

Regardless of the method, if you buy in at high valuations, the wind is in your face, and you are not likely to earn much. The opposite is true for low valuations, but at the valuation trough, everyone is disgusted, and few are willing to buy.

So it takes a strong stomach and mind to follow a method like this. Strong stomach, because when it is time to buy one will fear that the money will be lost. Strong mind, because near valuation peaks people will tell you that you are nuts to leave the party -- it's just getting started.

But what if a decent sized portion of institutional money did this? The cycles would go away, or be muted. That's not likely to happen in my opinion: some men may change, but you can't change mankind. Emotions of fear and greed dominate over clear thinking.
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17 of 17 people found the following review helpful By Charles Lewis Sizemore, CFA on December 19, 2012
Format: Hardcover
John Mauldin is far too much of a gentleman to say "I told you so," but he would certainly be within his rights to do so.

When Mauldin published the original Bull's Eye Investing in 2003, he made his case that U.S. stocks were in the early stages of a secular bear market. Today, nearly a decade later, he has been proven largely correct. The S&P 500 is still below its 2007 all-time high and, far more significantly, still below the previous high set after the secular bull market of 1982 - 2000. Adjusted for inflation, investors that held throughout this period would be sitting on some stinging losses.

The Little Book of Bull's Eye Investing, published in 2012, is a shorter, more digestible update to Mauldin's original magnum opus. And Mauldin is adamant that, despite his belief that the secular bear still has a few years left in it, the book is not about "doom and gloom," and "the world as we know it is not coming to an end." There is money to be made; it just so happens that you might have to look in unfamiliar places to find it.

Let's start with a few definitions. A secular bear market is a long-term period in which stock prices are flat or falling. In practice, this has been anywhere from 8 to 20 years, with approximately 17 years being the average of the past century.

Investing in a secular bear is very different than investing in a secular bull. As Mauldin writes,

In secular bull markets, an investor should search for assets that offer relative returns--stocks and funds that will perform better than the market averages. If you beat the market, you're doing well...

In a secular bear market, however, that strategy is a prescription for disaster.
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10 of 11 people found the following review helpful By Joy Greenway on May 5, 2012
Format: Hardcover Verified Purchase
I would like to thank john mauldin for his website, johnmauldin.com , and his free email service where he comments on the financial condition in various parts of the planet. The book is easy to carry around and read when you have a few spare minutes. I was interested in the 17.6 year stock cycles , that describes alternating secular bear and bull cycles from 1935 to 1947 to 1965 to 1982 to 2000. We have been in a secular bear market since 2000. Adding 17.6 years to february of 2000 means we may remain in this secular bear till autumn of 2017. It is easier to make money in secular bull markets than secular bear markets (if you are long stocks). I would recommend this book and to sign up to his free email service on his web site. He also has a premium (pay) service for those wishing more information.
Steven Vig
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60 of 80 people found the following review helpful By Mark Twain on April 21, 2012
Format: Kindle Edition Verified Purchase
It's very hard to begrudge John this Bullseye Lite given how generously he shares his wisdom through his newsletter, but this is a sellout. Just one of his newsletters has more actionable information than this shameless recycling of his and others' intellectual property. Spend the time and money to read one of his other excellent outputs. John, pls send me a form so i can write this off as a charitable donation!

That said, it's better than most investment books which is why I trust only in a few authors, such as Mauldin.
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8 of 9 people found the following review helpful By Christopher Gable on May 7, 2012
Format: Hardcover Verified Purchase
I am one of the millions of peple who use John's web site and also use one of his other services. I find them quite helpful in reducing the amount of reading I would otherwise have to do. I read the "original" Bulls Eye Investing and enjoyed it. This new version does, in my opinion, what the Little Book series is supposed to do. It distills a subject into a form a less sophisticated or novice investor would enjoy and appreciate. As such I plan to buy a copy for most of the clients I serve. The clients have heard me talk about the people John cites in the book but it is always valuable to get validation from another source. I think the critical reviewer may not understand what the Little Book series is intended to do.
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