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The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits [Kindle Edition]

Erik Hanberg
4.4 out of 5 stars  See all reviews (13 customer reviews)

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Book Description

The Little Blog of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work.

This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Gear specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year, down to the smallest budgets).

Revised and expanded in 2011!


Editorial Reviews

Review

"It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas

"A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

About the Author

When he was just 23, Erik Hanberg was hired to run a non-profit arts organization with an annual budget just over $600,000. Two years later, he had increased the budget to $800,000, and increasing fundraising more than 400%.

Since then he has worked in development at a multi-million dollar non-profit, and has volunteered on many boards.

He is currently the Executive Director of a small civic non-profit and sits on the distribution committee for a foundation that gives away more than $200,000 a year. In 2011, he was elected to a six year term on the Metro Parks Tacoma Board of Commissioners.

Product Details

  • File Size: 280 KB
  • Print Length: 122 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Side x Side Publishing (June 26, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0058DC2KA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #281,924 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
(13)
4.4 out of 5 stars
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful
5.0 out of 5 stars Real advice, grounded in details June 30, 2012
Format:Kindle Edition|Verified Purchase
I read this and thought it was so awesome, I'm having the rest of my non-profit's board read it. What makes it awesome is that it's thin on theory and heavy on specific methods and details. The author gives links to tools he's developed -- nothing too technical, just spreadsheets and stuff -- and his advice is both well-written and makes sense. I feel like reading this has saved me time in not pursuing stuff you think of as non-profit money making (like most fundraisers), ways to go about asking people for money including really simple formulas for how to arrive at the best number, how to ask people for big donations, when to have networking events, who your best bets are (not who you think!), and what role the board in an organization should play.

The author has very good real world experience, and the information feels genuine and trustworthy. The book is short and concise and worth the read.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Very good advice October 22, 2012
By Susan
Format:Paperback|Verified Purchase
I am a new fundraising coordinator for a small non-profit, and my experience is on the other side of the table, as a grant administrator. This book has given me a great framework for planning and implementing a fundraising initiative at my small non-profit, beginning with a goal of 100% board donors. He also covers small donations, direct mail, and cultivating relationships with businesses and individuals for large donations. A lot of what he says was common sense to me, but it's good to have it confirmed by someone who seems to know what he's talking about! Plus he gives real examples of how to implement those common sense things. One of my favorite pieces of advice was not to "buy" donations with swag. We give away far too much stuff to attract donations and I bet a lot of it is just a waste of our money. Another of my goals since reading this book is to keep more of what we raise, and not buying donations is number one on the to do list.

The book is easy to read, very accessible, and like the other reviewer I'm recommending it to my director and other staff at my organization. It's a great asset to anyone who's inexperienced at fundraising.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Quick read with good ideas April 2, 2013
Format:Kindle Edition|Verified Purchase
This is a great reference for anyone new to fundraising. Even if you've been working in and with nonprofits for a long time, this text puts things in succinct, helpful terms that are useful for strategic planning. in other words, you might not learn anything that will dramatically change your approach, but you might learn some tricks to streamline the work and help in communicating some of the concepts.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Fundraising Dummy No Longer! :) November 12, 2013
Format:Kindle Edition|Verified Purchase
Simple & straightforward. Perfect 4 a fundraising newbie like me. Totally changed my outlook & approach! :A great start 4 a great finish. )
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1 of 1 people found the following review helpful
5.0 out of 5 stars Rich in details, easy to apply December 6, 2013
Format:Kindle Edition|Verified Purchase
As a board member on a very small nonprofit struggling with fundraising, I found this book to be extremely helpful. We tend to throw lots of events and car washes; this book shows us how to step up to more disciplined fundraising. Thanks Erik!
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I'll confess, first of all, that I bought this book because
a) I'm researching the nonprofit Kindle marketplace on amazon, and
b) I've written a book of my own targeted to "small shop fundraisers," Simple Development Systems, that I sell from my site.

That said, this is a terrific little book that should be on the bookshelf of every start-up nonprofit. Erik knows what it's like to "do it all" in a one-person shop - that's where he came from. He's got solid advice on board giving, coaching your board to make an ask, understanding donor behavior and knowing your best donor, paying attention to those little things (like expiring credit cards), developing a mailing, and more. A nice little guide - highly recommended!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fabulous resource for any small (tiny) non profit. August 11, 2014
Format:Paperback
Practical examples that teach you how to look at fundraising and realign your foundation's strategies. Erik points out some of the pitfalls that make many foundations completely miss out on the opportunities that are already among their supporters. Easy read and practical advice; a must have for all small fundraising non-profits.
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More About the Author

Erik Hanberg has been a writer all his life. Novels, screenplays, plays, even a stray poem or two. He lives in Tacoma, Washington, with his wife Mary and two children. In addition to writing novels, he was elected in 2011 as a park commissioner on the park board of Tacoma.

His most recent novel, The Lead Cloak, is now available on Kindle and in paperback.

Arthur Beautyman Mysteries

The Saints Go Dying (2010), The Marinara Murders (2011), and The Con Before Christmas (2012) are about Arthur Beautyman, a computer hacker turned detective. All three books can be easily enjoyed as stand-alone mysteries.


Helping Small (and Very Small) Nonprofits

Based on his years of nonprofit fundraising and leadership, Hanberg published The Little Book of Gold, a fundraising guide for small (and very small) nonprofits.

When he was just 23, Erik Hanberg was hired to run a non-profit arts organization with an annual budget just over $600,000. Two years later, he had increased the budget to $800,000, and increasing fundraising more than 400%.

Since then he has worked in development at multi-million dollar non-profit, and has volunteered on many boards.

He was most recently the Executive Director of a small civic non-profit and currently sits on the distribution committee for a foundation that gives away more than $200,000 a year.

In 2013 he published The Little Book of Likes, a social media guide for small and (and very small) nonprofits based on his social media and marketing experience for nonprofits, small businesses, and his own election to public office in 2011.


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