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Copyright © 2004 Phillips & Nelson Media, Inc.
This is a tough read but worth every word. If you are going to sell anything "and we all do" you must read this boo first.Published 14 days ago by greg
My initial thought when beginning to sell was how quickly I could make sales. This books helped me to recognize the value in focusing on profitable, rather than quick, sales!Published 21 days ago by Diane Bentley
Even if you don't buy & read the whole book it's worth understanding the concept of long tails in customer demand. I assume everyone at Amazon is quite familiar with the concept. Read morePublished 22 days ago by roger j strharsky
I read this book in my master's degree of corporate finance and use the long tail economy in final proyect because as explained in the book i believe the way business are made had... Read morePublished 29 days ago by MikeS
This book about niche marketing was ahead of its' time. Now proven, niche marketing is the way to go. In niche marketing the little guy can be king. Read morePublished 1 month ago by Caglevision
Love this book! I think all of us could learn from this book. Amazon and Apple are perfect examples of finding anything that may interest you.Published 1 month ago by Foothill Ranch 14
The book was very redundant. I read it for school, so maybe if you are reading it by choice you will have a better experience. Read morePublished 1 month ago by Emma Marais
Smart, well written, on target, entertaining
and worthy of ones time and attention. It's premise has helped me and my business better understand e retailing today.
Chris Anderson is just amazing. Complex concepts are explained with very easy language and everyday examples. Don't think about it and get it!Published 3 months ago by Salvador