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on June 22, 2015
Very interesting point of view about how to manage a range of products in an eficcient way. The most important thing to have good results with this method is the true determination for cutting items who are in the "long tail"
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on June 11, 2015
Extraordinarilí interesting, hilarious.
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on June 9, 2015
Excellent book that describes the most important trend in retail in a clear and precise way. It also gives the background for the phenomen and thus widens the picture. Clear language, easy to read even for a non-native reader.
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on April 8, 2015
You already know the internet has changed the way the world works, plays, learns and shares.
However, you may wonder how a thing once defined as “geeky,” aka “going nowhere,” evolved in Darwinian fashion into an anthropomorphic feature so essential to mankind, it is now held on a par with walking “upright” or walking “on the moon.”
In this latest version of The Long Tail, Chris Anderson does an exceptional job explaining how the “endless shelf space” of the internet, when applied to commerce or culture, makes the niche marketing of almost any product, service or idea so efficient and effective its disruptive forces lay waste to many given economic ideas and generations of long held cultural norms.
Within a few chapters you understand why a “cloud” presence is often more valuable than a physical domain and in entertaining fashion why the conversation extends beyond economics in the very mosaic of life. In some ways The Long Tail has become a meme for the cultural “theory of everything” human.
While the book is brilliant on many levels, some themes are repeated beyond their capacity to provide new enlightenment or insight. This minor distraction is really a function of attempting to write history while still standing in the middle of an event, with every passing day there are new examples of how Long Tail economics and culture are reshaping the world.
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on April 1, 2015
Great book showing how you don’t have to sell the most of one thing. Finding niche areas and being the best in them is a great strategy.
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on March 3, 2015
Mandatory book for everyone interested to become proficient in business in the XXI Century. This book is essential to understand the "new age of recommendation" and the world of niches. I admire this book.
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on February 22, 2015
Amazing book!
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on February 12, 2015
Brilliantly inspiring in a digital age. Well explained, very detailed.
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1 of 1 people found the following review helpful
on January 25, 2015
Anderson is no novelist. And thats a plus here. Everything leads leisurely yet just concise enough up to Chapter 14 where the reader gets delivered very clear rules. The acceptance of those will be high exactly because of the method Anderson uses to derive this rules in the 200 odd pages before that, all worthwhile to read. This deviates refreshingly from so many business books that establish the "key points" at the end of each chapter which just makes it hard to reference back to them. The style is reminiscent of a TED talk. Every illustration (or slide if you want) brings home exactly the key point that will sink in better if seen in a picture. This book exists as audiobook and as summary and exactly for the points mentioned above I cannot recommend either format but rather just the book. Some may wish for more industry examples (which are provided, yet short) since Anderson uses mostly the music and sometimes movie industry as illustration of the developments and predictions throughout the book. This seems a good choice since the author himself is interested, mostly as a very educated consumer it seems, in this industry and it does make the story more comprehensive overall. In summary simply a must read, especially for bigcorp that may struggle most with this accelerating yet fascinating development of markets and the immense power of choice shifting to whom they are supposed to serve, you, me; in short, the consumer. That "The long tail" made number 1 on Chinas nonfiction list should make US and especially European companies prick their ears....
PS: The additional chapter inserted in later about Marketing integrates naturally into the text. PR specialist and communicators should read it most. Anderson's take of the changing role of these corporate branches from being the "loudspeaker" to a more radar-like role enabling everybody to communicate is for now an option. Perhaps later a must.
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0 of 1 people found the following review helpful
on January 17, 2015
Great.
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