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The Look Book: 50 Iconic Beauties and How to Achieve Their Signature Styles Paperback – May 18, 2011

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Editorial Reviews

About the Author

Erika Stalder is a San Francisco–based writer who has contributed to Wired, Missbehave, Planet, and The Journal of Life Sciences, and worked with the International Museum of Women to produce the Imagining Ourselves anthology. She also currently writes the "Dear Erika" advice column for ABC Family’s The Secret Life of The American Teen website.

Excerpt. © Reprinted by permission. All rights reserved.


People often just see the picture-perfect hair and faces of celebrities but don’t
know the story behind their famous looks. For instance, Coco Chanel was able to
bring the tan into fashion only after the poor had become pale from working
indoors during the industrial revolution. And Iman became the queen of
foundation because no one else at the time was making appropriate makeup for
women with her skin tone. And did you know that film director Roman Polanski’s
decision to chop off Mia Farrow’s locks wound up making a huge feminist
statement? Or that Veronica Lake’s famed peek-a-boo curl was a result of a hair
accident that happened while she was shooting a film?

Beauty icons and their looks are made famous by a combination of natural beauty,
personal drive, and being in the right place at the right time with the right
makeup artists, film directors, glossy-magazine editors, publicists, and dedicated
fan base. In this book, you’ll meet 50 of the most influential women in beauty
history, from Marilyn Monroe to Twiggy, and learn about their lives and how their
famous looks came into being. Even better, you’ll learn how to get their signature
looks for yourself by following the user-friendly instructions provided by two of
today’s celebrity hair and makeup pros. Ever wonder how to get your hair as
straight as Naomi Campbell’s? Curious about how to achieve Kate Winslet’s no-
makeup makeup? Want to get Kat Von D’s face tattoos—without actually getting a
tattoo? The Look Book will show you step-by-step.

And don’t think you always have to wear the iconic looks exactly as they are
presented here. Many of the icons in this book were beauty innovators themselves,
dissatisfied by the techniques and styles that already existed and wanting to create
something entirely new. So, once you get your technique down, start experimenting.
Develop your own special spin on a look, or combine two or three looks together.
With a little bit of knowledge of beauty history and the basic tools of the trade, you
too can create the next big look. And—if the stars align—you may even become a
beauty icon in your own right.


When it comes to makeup, lipstick is the easiest, and quickest way to make a
statement. User friendly and ready to wear, lipstick allows us to add color to our
faces with just a few simple strokes. In a matter of seconds, we can take our pout
from plain to juicy red (Marilyn Monroe, page 22) or sweet and glossy (Christie
Brinkley, page 26). But wearing lip color wasn’t always socially acceptable; in fact,
lipstick used to be primarily worn by prostitutes! Celebrities helped to turn
this idea around in the early 1900s, when stars like Sarah Bernhardt, Clara Bow
(page 12), and Louise Brooks wore crimson lips on film. Soon, the bad-girl stigma that
surrounded lipstick was lifted and everyday gals started sporting their own
colorful lips. Today, beauty icons of all kinds make their lips the centerpiece of their
looks—and you can, too!

Jackie Kennedy

Jacqueline Bouvier Kennedy Onassis is known for a life of tremendous variety: She
was a first lady to President John F. Kennedy, a book editor, a fashion icon, a
historical preservationist, a wife to a Greek shipping tycoon, and a paparazzi
magnet. But despite the number of roles she played throughout her life, one thing
stayed consistent—her petal-soft makeup and effortless beauty.

Jackie never wore a heavily painted face or bold and trendy colors. Her look simply
complemented her features and radiated classic American beauty. Whether being
photographed as first lady, vacationing in Capri, or attending a black-tie gala, Jackie
was never without her brown eyeliner, velvet pink blush, and sheer pink lipstick
that sparkled with a hint of frost. So inspiring was Jackie’s look that makeup
companies went on to produce Jackie-inspired pink lipsticks, and even entire
cosmetic lines, to mimic it. One such line was issued in 2001 by Prescriptives and
sold out immediately after its release—even four decades after Jackie was sworn in
as first lady, women were still clamoring to look like her. 

 “You have to be doing something you enjoy. That is a definition of happiness: Complete
 use of one's faculties along lines leading to excellence in a life affording them scope. It
 applies to women as well as to men. We can't all reach it, but we can try to reach it to
 some degree” --Jackie Kennedy

Frosted Pink Lips


•Dry toothbrush
•Light pink lip liner
•Clear lip gloss
•Light shimmery pink
lipstick (glitter free)

2 minutes

•With the dry toothbrush, exfoliate your lips by gently brushing them and removing
any dry or chapped skin.

•With the lip liner pencil, line your bottom lip. Start at the center of your lip line and
follow your lip line out to the corners.

•Line your top lip. Start in the center of your lip and follow the peaks, making them
rounded and not pointed. After drawing the peaks, follow your lip line down to the

•Apply the lipstick to the surface area of your lip, staying within the lines you have

•To add an additional dimension of shine, add a touch of clear gloss (just a little to
ensure you don’t take away the shimmer in the lipstick). When finished, do not rub
your lips together—it will mess up your perfectly drawn line. If you need to touch
up your lips later on, simply reapply the lipstick instead of wiping it all away and
starting over.

Pro tip

To achieve a classic look, pair frosted pink lips with a soft pink blush (see pages 87 and
89) and a winged eye (see page 31). Light pink is considered a neutral lip color and goes with anything you wear. 


Gwyneth Paltrow
Paris Hilton
Katy Perry
Amy Sedaris

•Jacqueline Kennedy Onassis: In a Class of Her Own
(documentary, 1996)
•Jackie Style (biography, 2001)
•The Jackie Handbook
(biography, 2005)


Audrey Hepburn

Audrey Hepburn is known as one of Hollywood’s all-time great beauties. A delicate
girl, Audrey was known for her captivating smile, cropped dark hair and slight,
boyish figure—a look that contrasted with that of her curvy blonde contemporaries
like Marilyn Monroe. But even though Audrey’s look was considered
unconventional, that didn’t stop her from winning the hearts of American audiences.

Audrey will always be remembered for her portrayal of New York City party girl
Holly Golightly in the 1961 film Breakfast at Tiffany’s. But it was her first major (and
Oscar-winning) role in the 1953 film Roman Holiday that established her as a beauty
icon. She played the part of a bored, adventure-seeking princess who starts hanging
out with a journalist (played by Gregory Peck) in Rome. She famously wore strong
brows and eyeliner that was drawn out and up past the outer corner of her eye in
the shape of a small wing. Women everywhere started to emulate her look, and still
do. In fact, it’s rare that you hear the term “winged eye” without hearing a mention
of the famed Audrey.

 “I never thought I’d land pictures with a face like mine.  “
 --Audrey Hupburn



•Angled eyeliner brush
•Black indelible gel eyeliner
•Eyelash curler
(optional, see Pro Tip)
•Black mascara
(optional, see Pro Tip)

10 minutes

•Tilt your head back a bit so that when you are looking in the mirror, it feels like you
are looking down on your reflection. (This way, you can see what you are doing
while applying the liner without having to blink. This also keeps your eyelid smooth;
a closed eye becomes too wrinkled to apply liner.)

•Lightly sweep the angled eyeliner brush across the surface of the eyeliner gel, being
sure to pick up liner on both sides of the brush. Then, draw a thin to medium line
along your upper lash line, starting in the center of your eyelid and moving out to
the outside corner of your eye. When you reach the corner, pull the line straight out
and upward a little past the corner of your eye to create a “wing.” (This will open up
your eye instead of making it droop.)

•Take the eyeliner brush (reapply liner gel if needed) to the center of your upper
eyelid where you started your line in Step 2. Now, draw a thin line along the upper
lash line to the inside corner of your eye to complete the look.

Be sure to clean your brush after every use—liquid liner will ruin the brush if it’s
left on to dry. Also, close the liner container completely when you’re done. Any air
leak will dry the liner and make it too hard to use.

To accentuate the winged eye look, you can also curl your lashes with a lash curler
and then apply a generous coat of mascara, pulling the outer lashes toward your ear
with the mascara wand. To prevent clumping, take a flat, dry toothbrush and brush
your lashes while the mascara is still wet.

Nicole Richie
Lauren Conrad
Brigitte Bardot
Alexa Chung

Essential Audrey
•Roman Holiday (film, 1953)
•Sabrina (film, 1954)
•Breakfast at Tiffany’s (film, 1961)
•Audrey Style (biography, 1999)
•Fifth Avenue, 5 A.M. (book on Breakfast at Tiffany’s, 2010)


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Product Details

  • Age Range: 12 and up
  • Grade Level: 7 and up
  • Lexile Measure: 1210L (What's this?)
  • Paperback: 128 pages
  • Publisher: Zest Books; 1 edition (May 18, 2011)
  • Language: English
  • ISBN-10: 0981973388
  • ISBN-13: 978-0981973388
  • Product Dimensions: 8 x 0.4 x 10 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #730,296 in Books (See Top 100 in Books)

Related Media

More About the Author

Erika Stalder is the creator of, a site for girls who want to BUILD EMPIRES and aren't afraid to BREAK a few NAILS along the way.

She has authored and co-authored five nonfiction books for young adults on everything from dating to fashion to car smarts. Most recently, she has contributed to the Dear Teen Me anthology.

Erika is a member of the TeenNick advisory board and serves as a guest lecturer at schools including FIDM and Nueva School for the Performing Arts and events like the National High School Journalism Conference and Girls for a Change Summit.

Erika penned a popular column for abcFamily's Secret Life of the American Teenager website and contributes to publications including Refinery29,,, Yahoo Beauty, Wired, Time Out LA, and more.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Sandra Heptinstall on July 8, 2011
Format: Paperback
I have found a recurrent theme in this book. That is that history repeats itself. Through out this book we are shown movie stars from the silent screen and how they did their make-up and hair, to the present day stars that have used the same look.

I had no idea that you were suppose to brush your lips with a dry tooth brush to exfoliate your lips. That is just one of the many tips you will learn along the way. I also loved the mini bios' of each movie star or singer.

This book is a jewel when it comes to beauty. No matter what color of skin you have, you will find information that is just right for you. Take a look at hair styles from long ago, that popular all over again.
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1 of 1 people found the following review helpful By Melanie on June 3, 2011
Format: Paperback
"The Look Book" shows you with pictures and styling hints how to copy 50 Styles of iconic beauties from last century until today.
You also see that todays celebrities wear these styles. You get to know how to create a star make up, eye brows, lips and hair.
For every celebrity beauty you get a real interesting short biography and a statement about their attitude towards their style and beauty.

This book is a must-have for every woman, who wants to get the celebrity style!
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1 of 1 people found the following review helpful By Burgundy Damsel VINE VOICE on October 18, 2011
Format: Paperback
Some pieces of this book were great - background information, step by step instructions, complete with a list of needed tools and helpful hints.

Other aspects were very frustrating. Only one area of each look was focused on and demonstrated (lips, eyes, brows, hair). So although you could copy of part of a celeb's look, recreating the entire look would require some mixing and matching or guesswork. Interesting, but ultimately not destined to be a valued part of my library.
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2 of 3 people found the following review helpful By Ellen P. Lafleche-christian on May 21, 2011
Format: Paperback
The Look Book is a guide to the classic beauty styles of our past and present from Audrey Hepburn's winged eyes to Clara Bow's bee-stung lips. There are 50 different stars showcased in this book. The contents section breaks them down by the type of look (lips, eyes, brows, skin & face, or hair). Inside each section is a list of the icon and the look they are known for. There is also a very handy section that discusses each type of make up brush and what it's used for.

Each icon has her own page with several paragraphs that tells who she is and what look she's known for. It lists the films she's best known for and has a quote as well. The next page tells you how to get each icon's beauty looks. The information includes who it works best on, what tools you'll need, and the time it takes. Then there is a detailed description of how you can achieve the look along with pictures to show how to do it. There is also a really cool section that tells you what other stars have been seen wearing this look. For example did you know that Clara Bow's cupid bow lips have also been seen on Molly Ringwald, Betty Boop and Lady Gaga?

I really love the range of beauty icons included. You'll find everyone from Marilyn Monroe to Joan Jett and Jennifer Lopez. The index is broken down by icon - both those included in the book and those who have used each icon's style. My teenage daughter loved this book because it gave her tips and tricks to look like her favorite stars. Definitely a must read for anyone interested in capturing the look of their favorite star.
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Format: Paperback Verified Purchase
I really enjoy looking again and again through this book. I got some interesting tips on putting together a unique look for myself too. The descriptions are good and they tell you what you need to do the look and give instructions/diagrams on how to do it.
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I am rediscovering the style of women who have influenced me over the years and came across this book. It is awesome! The pictures are perfect and the choices are completely appropriate! I love it!
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