This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco
Copyright 2002 Cahners Business Information, Inc.
This book found me one day and now has me totally in it's pages.
After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
The book is so big that every time I look through it, I always find something new to read, enjoy, and ponder.
Alan Fletcher, founding member of Fletcher Forbes Crosby Gill, (possibly the most influential British design group) has produced a book that gives full expression of his genius as... Read morePublished 5 months ago by Harry Williamson
Well, saying it's the best book in the world might be emotional, but it's definitely the book you don't need to be in the mood for, you can open it any moment any day and spend... Read morePublished 10 months ago by zaboraviti
This is a massive book with everywhere and everything to visually consider. It's not a connect-the-dots trip, it's a cool meander for those who like seeing. Enjoy.Published 10 months ago by Colleen A. Cody
I actually first found this book in my hotel room at the Cosmo in Vegas. My friends had to tell me to put down the book bc that isn't what you go to Vegas for. Read morePublished 10 months ago by Carla Killough McClafferty
I bought this book on the advise of an artist friend who uses it for ideas.
I do NOT get many ideas from it and am sorry I purchased, but waited
too long to be able to... Read more
Price was great. Needed this book for design class and this is the best price on the web. Look no further.Published 12 months ago by Bonifay FL
This book is all history! It's amazing that one man "king of graphic design" did all of this! Amazing! Love It!!!!Published 16 months ago by Kindle Customer