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The Lost Art of the Great Speech: How to Write One--How to Deliver It Paperback – October 5, 1999
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"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.
Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
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Top Customer Reviews
Dowis's background in journalism and public relations provided the foundation for his writing a remarkably readable book. His conversational style serves as a model for the language you would want to hear -- and use -- in a speech. Frequent headings and an especially legible font also contribute to the book's readability.
In _The Lost Art of the Great Speech_, Dowis addresses every conceivable aspect of this topic -- from deciding whether to accept a speaking engagement to "leveraging" a speech by converting it to one or more publishable articles. The book takes a holistic approach to speech writing. Chapters follow the process of speech preparation, including delivery as well as crafting. In addition, Dowis discusses topics such as how to write a speech to be delivered by someone else and how to introduce a speaker.
Each chapter includes pertinent excerpts from actual speeches, many taken from the business world, and also includes a full speech or a substantial excerpt of a speech by a well-known person. Many of these speeches have historical significance. Having asserted that "reading and listening to speeches is one of the keys to learning how to write and deliver them," Dowis supplies us with many examples to study.
Dowis devotes several chapters to rhetorical devices that can lift a speech from the respectable to the eloquent. To illustrate how rhetoric can immortalize a concept, he compares several versions of an idea that appeared in speeches by famous Americans.
In addition to a detailed index, _The Lost Art of the Great Speech_ includes two helpful appendices: An Editing Checklist for Speech Writers and Resources for Speakers and Speech Writers.Read more ›
1. Begin Well: Your opening should establish rapport with the audience, set the tone, reinforce your credibility and arouse interest in your subject. 5 categories of opening are: novelty, dramatic, question, humorous and reference/quote.
2. Watch Your Language: Avoid Jargon and overly complex language. Try instead for a simple elegance. Be yourself.
3. Use Proven Techniques: The Rule of Three: Organize related thoughts into groups of three to make them more memorable and dramatic. Anaphora: repeat words or phrases at the beginning of several sentences.
4. When using statistics: make them interesting and meaningful, express statistics in terms your audience can understand, and avoid using too many raw figures in a row.Read more ›
Most Recent Customer Reviews
The great speeches help to understand the beauty and power of language but also put light on many interesting an crucial moments of history. Read morePublished 2 months ago by Open minded
A great refresher that provides ways to manage the process of great speech writing and deliver. I would recommend for anyone who wishes to improve their abilities in a manageable... Read morePublished 5 months ago by None of your business
John F. Kennedy said of Winston Churchill, "He mobilized the English language and sent it into battle. Read morePublished 6 months ago by Jeffrey Swystun
I bought this to read before I took my speech class and it helped me somehow.Published 6 months ago by cR3AturE
I am not a big fan of this book. Most examples are of speeches given by politicians and most of the times I feel these kind of speeches are void of real messages and don't make a... Read morePublished 8 months ago by !Xabbu