The Lovemarks Effect: Winning in the Consumer Revolution [Hardcover]

Kevin Roberts (Author)

Book Description

Release date: November 1, 2006

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

Editorial Reviews

About the Author

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University’s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand.

Product Details

• Hardcover: 264 pages
• Publisher: powerHouse Books (November 1, 2006)
• Language: English
• ISBN-10: 157687267X
• ISBN-13: 978-1576872673
• Product Dimensions: 8 x 0.9 x 9.6 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #188,918 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful

5.0 out of 5 stars Lovemarks Make a Difference in the Real World February 22, 2007

By Edward B. Smith

Format:Hardcover

When Saatchi & Saatchi CEO Kevin Roberts first introduced the concept of Lovemarks -- those products and services that have established an emotional connection with their users and consumers that inspires loyalty beyond reason -- the notion seemed intuitively sound. But the question that remained to be answered was how this concept would work in the real world. Was it something that could be measured or just more Madison Avenue feel-good fluff? He's answered those questions and his critics in a compelling fashion with his sequel, The Lovemarks Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly how Lovemarks work in the marketplace by taking the reader on a tour of Lovemarks as seen through the eyes, ears and hearts of the CEOs and marketers who have the used the power of emotion to connect with their consumers. Equally important, he engages the reader in a user-friendly conversation about the research that offers proof positive that Lovemarks exist, can be measured and do make a difference. It's an enjoyable read crammed with illuminating insights.

6 of 7 people found the following review helpful

5.0 out of 5 stars Delightful, engaging and inspiring January 17, 2009

By Dominique Elliott

Format:Hardcover

The other reviewers have done a fantastic job of getting to the essence of the book, so I will just add a couple of anecdotal remarks.
I purchased this book after it was recommended by promotion guru, Lee Hunt.
I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.
This book is a must read, as is Kevin Roberts' Amazon blog.

3 of 3 people found the following review helpful

4.0 out of 5 stars More usefull than the 1st version August 2, 2009

By Wilson Paulino

Format:Hardcover|Amazon Verified Purchase

This book contains a lot of information even in the firsts pages, the author does not spend 126 pages to tell us what a lovemark is. It comes with a lot of information of how to measure a brand in the lovemark axis. Very usefull for a school/college project about the subject.

3 of 3 people found the following review helpful

5.0 out of 5 stars Must read for any Brand Marketer October 29, 2007

By Evan Blittner

Format:Hardcover

Lovemarks is the coined phrase Kevin Roberts CEO of Saatchi & Saatchi uses to describe brands that go beyond the traditional feelings consumers associate with the majority of today's brands e.g. respect/value limited association of positive emotion. A lovemark on the contrary is more than a brand it has personality, passion, drive, purpose, and most of all an undeniable loyalty among its massive group of consumers (fans of their brand).

Make no mistake Lovemarks was built on solid research and proven logic that has created a culture that is driving new business to Saatchi and Saatchi as well as reviving some of America's most iconic brands.

Why should you read this?

The book presents insightful points regarding the future of consumerism in an attraction economy. As you read through pages of examples of vividly illustrated brand profiles (Guinness, Lexus, P&G, Wal-Mart etc) you will go through a journey that demonstrates why these brands "lovemarks" have thrived and will continue to amass fans through their continuous ability to provide unique consumer experiences.

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