From Publishers Weekly
Copyright 1996 Reed Business Information, Inc.
Anyone in business or selling something should read this book.Published 8 months ago by James L. Gibbons
Very good book with great insight on how loyalty between customers, employees, and other stakeholders affect the success of a company and organization. Read morePublished 13 months ago by Anita L. Reichling
Fewer than half of all employees in the U.S. believe that the company they work for is worthy of their loyalty - that is not a fertile field in which to grow customer loyalty. Read morePublished 18 months ago by Loyd E. Eskildson
With this book, Reichheld introduced me to the simple concept of spending the organizations's time and money adding value for their most loyal customers, and profiling them so the... Read morePublished 18 months ago by Bob O'Connor
The Loyalty Effect is a powerful book with a lot of practical application in business today. One of the top executives at my company recommended this to me as a starting point to... Read morePublished 19 months ago by Taylor