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The MAD Fold-In Collection: 1964-2010 Hardcover – September 7, 2011

4.9 out of 5 stars 27 customer reviews

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Editorial Reviews

Review

"...gorgeous" - BoingBoing

"A must have for MAD enthusiasts." -iFanboy.com

About the Author

Pete Docter is the Oscar-winning director of the celebrated Pixar films, Mosters, Inc. and Up.

Al Jaffee began his career in comics in 1941, and is the creator of the innovative MAD fold-in.

Jules Feiffer is a Pulitzer Prize-winning cartoonist, author, and playwright.

Neil Genzlinger is a cultural critic for the New York Times.
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Product Details

  • Hardcover: 842 pages
  • Publisher: Chronicle Books; Slp edition (September 7, 2011)
  • Language: English
  • ISBN-10: 0811872858
  • ISBN-13: 978-0811872850
  • Product Dimensions: 9.5 x 3.8 x 12.8 inches
  • Shipping Weight: 13.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #822,657 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
If you were a male born in the early 1960s in the USA, you probably have a constellation of influences from your developmental years which haunt you to this day. The Beatles, The Stones, Led Zep. Johnny Carson. Monty Python's Flying Circus. Raquel Welch. Evel Knievel. James Bond. Benny Hill. Saturday Night Live. Levis 501's. Vuarnet sunglasses. V-8 engines. Mad Magazine.

Yeah, Mad got you somewhere when you were around eleven or twelve and kept its brutal grip on you until you were around eighteen (when you shifted to Playboy), but even then you missed the creepy little magazine. Mad Magazine is actually what first got you interested in politics, national and world events, and the kooky cast of public characters which lead us down our strange path of highly ill-advised and never-ending human folly. In fact, I'm curious right now what Mad has to say about Romney, and Newt, and that feisty little Ron Paul.

Mad is what taught us to be proud of our irreverence and audacity. Mad taught us it was okay to be a smart-aleck, as long as our snarky comments met a certain level of intelligence (not very high, granted). Mad gave us a keen awareness of, and appreciation for, an entire array of human dysfunction. "What, me worry?" Well, I did worry some in those years, but Mad made me worry a lot less. Mad made life seem a whole lot more fun. Alfred Neuman was a buddy of mine. He inspired me to be comfortable being a trouble-maker . And that attitude is with me to this day.

I'm on my second Jack Daniels, and I was going to write this review later, when I had more time. But I just read what some other goofball wrote about this set, which was only lukewarm and otherwise highly confusing, and I felt like I needed to respond right now.
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Format: Hardcover Verified Purchase
Each and every Mad fold-in ever published from April 1964 to October 2009, presented in full size, lush colors, high quality chromo paper and divided to 4 cloth bound volumes. hopefully will last for many years of repeated viewing.

Every fold-in is presented over two pages - Unfolded version on the left page and folded version on the right.

This has the obvious advantages of not having to worry about mutilating your newly purchased little treasure by actually folding the pages, and also having the images optimally "folded" (which sometimes was badly done by the reader).

The only disadvantage of this format, is that viewing both images simultaneously somewhat takes the sting out of the whole joke, like telling a one-liner backwards...

To overcome this, a good practice would be to watch it with the help of an A4 paper to cover the right page (folded image), which will present you with enough time to digest the full image and text on the left before revealing the outcome on the right. This will give you as close as possible an experience as the real thing.

Each volume has a short forward, with the first one by Al Jaffee himself, that tells the story of how the concept was conceived (the answer to Playboy's fold-out...) and approved (.. any potential buyer would probably buy another copy for his collection after mutilating his first one...)

In addition to the wonderful sense of humor it also serves as a distilled look at what's on a nation's mind for the last nearly half a century.

Pages are numbered by publication year and month instead of numbers, which is very convenient, and thus no table of contents or index is needed.

There's also one exclusive contemporary fold-in at the end of the last volume, with a very funny and personal touch , along with amusing instructions on the back of the page.
I won't disclose anything - just buy and enjoy... :-)
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Format: Hardcover Verified Purchase
Received my Jaffee collection,today. One heavy,quality made tome. I expect to enjoy for years to come. Well worth the price.
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Format: Hardcover Verified Purchase
A "must have" for the true Mad Magazine fan.
The side by side presentation - folded on one page, unfolded on the opposite page - is unique.
This presentation really allows one to visualize the creative work that goes into this Mad-only process.
If for some crazy reason you don't like it, the four books with slip case is heavy enough and beautiful enough to make an impressive door stop.
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By adnil on February 2, 2013
Format: Hardcover Verified Purchase
I grew up with Mad magazine and always had to wait for Dad to do the fold-in. Now I don't have to wait or worry about folding it crooked.
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Format: Hardcover Verified Purchase
I bought this for my son for Christmas. He loves MAD Magazine just like I did when I was a kid, and he really loves the fold-outs. When I saw how nice the binding was, I winced, because I could just see him folding them all and ruining the presentation of these fabulous books. AHHH -- when you open them up, you do not need to fold anything! On the left page is the unfolded version, and then on the right page is the folded version artwork, presented with no seams. You can look through each one and never have to line up the arrows yourself. I had no idea these were all done by one man all these years. It is fascinating to see how the artwork styles and subject matters change with the times as the decades change. These have sparked so many discussions with my son -- about political and social issues brought up by these "cartoons" that this has been invaluable. I know my son will have this on his shelf when he is my age.
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The MAD Fold-In Collection: 1964-2010
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