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The MAD Fold-In Collection: 1964-2010 Hardcover – September 7, 2011
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"A must have for MAD enthusiasts." -iFanboy.com
About the Author
Al Jaffee began his career in comics in 1941, and is the creator of the innovative MAD fold-in.
Jules Feiffer is a Pulitzer Prize-winning cartoonist, author, and playwright.
Neil Genzlinger is a cultural critic for the New York Times.
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Top Customer Reviews
Yeah, Mad got you somewhere when you were around eleven or twelve and kept its brutal grip on you until you were around eighteen (when you shifted to Playboy), but even then you missed the creepy little magazine. Mad Magazine is actually what first got you interested in politics, national and world events, and the kooky cast of public characters which lead us down our strange path of highly ill-advised and never-ending human folly. In fact, I'm curious right now what Mad has to say about Romney, and Newt, and that feisty little Ron Paul.
Mad is what taught us to be proud of our irreverence and audacity. Mad taught us it was okay to be a smart-aleck, as long as our snarky comments met a certain level of intelligence (not very high, granted). Mad gave us a keen awareness of, and appreciation for, an entire array of human dysfunction. "What, me worry?" Well, I did worry some in those years, but Mad made me worry a lot less. Mad made life seem a whole lot more fun. Alfred Neuman was a buddy of mine. He inspired me to be comfortable being a trouble-maker . And that attitude is with me to this day.
I'm on my second Jack Daniels, and I was going to write this review later, when I had more time. But I just read what some other goofball wrote about this set, which was only lukewarm and otherwise highly confusing, and I felt like I needed to respond right now.Read more ›
Every fold-in is presented over two pages - Unfolded version on the left page and folded version on the right.
This has the obvious advantages of not having to worry about mutilating your newly purchased little treasure by actually folding the pages, and also having the images optimally "folded" (which sometimes was badly done by the reader).
The only disadvantage of this format, is that viewing both images simultaneously somewhat takes the sting out of the whole joke, like telling a one-liner backwards...
To overcome this, a good practice would be to watch it with the help of an A4 paper to cover the right page (folded image), which will present you with enough time to digest the full image and text on the left before revealing the outcome on the right. This will give you as close as possible an experience as the real thing.
Each volume has a short forward, with the first one by Al Jaffee himself, that tells the story of how the concept was conceived (the answer to Playboy's fold-out...) and approved (.. any potential buyer would probably buy another copy for his collection after mutilating his first one...)
In addition to the wonderful sense of humor it also serves as a distilled look at what's on a nation's mind for the last nearly half a century.
Pages are numbered by publication year and month instead of numbers, which is very convenient, and thus no table of contents or index is needed.
There's also one exclusive contemporary fold-in at the end of the last volume, with a very funny and personal touch , along with amusing instructions on the back of the page.
I won't disclose anything - just buy and enjoy... :-)
The side by side presentation - folded on one page, unfolded on the opposite page - is unique.
This presentation really allows one to visualize the creative work that goes into this Mad-only process.
If for some crazy reason you don't like it, the four books with slip case is heavy enough and beautiful enough to make an impressive door stop.
Most Recent Customer Reviews
Al Jaffee's fold in have been a part of Mad magazine for fifty years. This retrospective contains them all. Read morePublished 29 days ago by James Elfers
LOVE this collection! Can't beat it for completeness and history. Having both versions (unfolded and folded) was a great idea. Read morePublished 14 months ago by Mike P.