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The Macintosh Way Hardcover – August 1, 1989

ISBN-13: 978-0673461759 ISBN-10: 0673461750

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Editorial Reviews

From the Publisher

"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Hardcover: 209 pages
  • Publisher: Scott Foresman Trade (August 1989)
  • Language: English
  • ISBN-10: 0673461750
  • ISBN-13: 978-0673461759
  • Product Dimensions: 1 x 7 x 9.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,168,322 in Books (See Top 100 in Books)

More About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Customer Reviews

4.8 out of 5 stars
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A loving history by one of the Apple/Macintosh pioneers.
ecyoj ellor
I think it's interesting to get a glimpse of how Apple works inside.
White Lotus
The key, really, is to do the right thing, the right way.
Edward J. Barton

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By A Customer on August 7, 1997
Format: Paperback
Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success.

Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
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3 of 3 people found the following review helpful By Edward J. Barton VINE VOICE on May 24, 2009
Format: Hardcover Verified Purchase
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.
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5 of 6 people found the following review helpful By A Customer on August 5, 1998
Format: Hardcover
The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.
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Format: Paperback Verified Purchase
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

While the techniques and discussion are "pre-internet", the principles are timeless.

Well worth the read and very relevant even today.
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Format: Unknown Binding
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.
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Format: Hardcover Verified Purchase
Outstanding book! Guy knocked it deep and out of the park with The Macintosh Way. We all need to become Evangelists for our chosen profession.

David Colville
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