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The Macintosh Way Hardcover

ISBN-13: 978-0673461759 ISBN-10: 0673461750

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Product Details

  • Hardcover: 209 pages
  • Publisher: Scott Foresman Trade (August 1989)
  • Language: English
  • ISBN-10: 0673461750
  • ISBN-13: 978-0673461759
  • Product Dimensions: 1 x 7 x 9.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,188,873 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

"Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Guy Kawasaki is the author of twelve books. He was the chief evangelist of Apple. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

His latest book is APE: Author, Publisher, Entrepreneur--How to Publish a Book. Kirkus, the toughest reviewer in the business, said this about APE, "Essential reading (and reference) for modern authors, regardless of experience."

Kawasaki was born and raised in Hawaii. He currently lives in the San Francisco Bay Area with Wife 1.0, four kids, one dog, two chickens, three lizards, and two turtles.

Customer Reviews

4.7 out of 5 stars
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See all 11 customer reviews
I think it's one reason Apple is successful.
White Lotus
I'd be quite a few millions better off if I had read him sooner and taken his advice to heart.
Wm B. Hackett III
A loving history by one of the Apple/Macintosh pioneers.
ecyoj ellor

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By A Customer on August 7, 1997
Format: Paperback
Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success.

Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
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3 of 3 people found the following review helpful By Edward J. Barton TOP 1000 REVIEWERVINE VOICE on May 24, 2009
Format: Hardcover Verified Purchase
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.

The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.

Well worth the read and very relevant even today.
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5 of 6 people found the following review helpful By A Customer on August 5, 1998
Format: Hardcover
The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.
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Format: Hardcover Verified Purchase
A loving history by one of the Apple/Macintosh pioneers. Intriguing illustrations and engaging descriptions of the author's inside involvement from the early days.
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Format: Hardcover
To understand the genius behind the resounding marketing campaign of Apple. The years when it all started. My generation with my professional background will appreciate this book.
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By White Lotus on August 20, 2012
Format: Paperback Verified Purchase
I think it's interesting to get a glimpse of how Apple works inside. They are so damn secretive today it's like getting a secret tour into the inner workings of the most successful company on the planet. Granted, they weren't number one back when this book was written, but many of the principles and thought processes of Apple executives are still used today.

I don't think you have to be an Apple fan (although I am) to enjoy or get anything out of this book. In fact, I wouldn't be surprised if Apple tried to buy up any remaining copies of this book and have them burned in order to keep others from knowing how they work or think inside.

One of the sections of the book that was particularly interesting to me was when Kawasaki explained how Apple would "mess with competitor's heads". It would explain one reason why there have been so many lawsuits with Samsung. These lawsuits aren't designed to get Apple money. Samsung nailed it on the head with their tablets and phones and Apple recognizes this. They are trying to throw them off the scent, kick them off the ladder so to speak.

I also really liked the part of the book that talked about going all out in support of your product. I think it's one reason Apple is successful. Guy was saying that it was important to have people in place to support the product and not skimp in this department like many others have (see Panasonic).

Kawasaki talks about breaking the rules and saying your sorry afterward. He talks about about being aggressive and taking risks. This is what separates Apple from the rest. Most companies do not like taking chances. They kowtow to the shareholders, they do not want to rock the boat, and they stay stagnant in the same market, doing things the same way year after year.
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