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The Mackay MBA of Selling in the Real World Hardcover – November 1, 2011


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The Mackay MBA of Selling in the Real World + Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) + Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need
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Product Details

  • Hardcover: 368 pages
  • Publisher: Portfolio Hardcover (November 1, 2011)
  • Language: English
  • ISBN-10: 1591843871
  • ISBN-13: 978-1591843870
  • Product Dimensions: 1.3 x 6.2 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (88 customer reviews)
  • Amazon Best Sellers Rank: #524,430 in Books (See Top 100 in Books)

Editorial Reviews

Review

“An absolute must-read. Miss it at your own peril.”
—LARRY KING
 
“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”
—LOU HOLTZ, from the introduction

“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
—SUZE ORMAN
 
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling

--This text refers to the Paperback edition.

About the Author

Harvey Mackay is the founder and chairman of the $100 million MackayMitchell Envelope Company. He has written six New York Times bestselling books, including the blockbuster Swim with the Sharks Without Being Eaten Alive, and is a nationally syndicated weekly business columnist. His books have been translated into forty languages and have sold ten million copies in eighty countries.

More About the Author

Harvey Mackay is the author of the #1 New York Times bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt, both books are among the top 15 inspirational business books of all time, according to the New York Times. His books have sold more than ten million copies worldwide. His newest book Use Your Head To Get Your Foot In The Door: Job Search Secrets No One Else Will Tell You, was released on February 18, 2010. When Larry King interviewed Harvey in late February 2010, Larry said, "I really believe this is the most important book right now." The book is already in its 4th printing as of March 1, 2010. It immediately climbed the bestseller list at Amazon.com and hit #1 in four categories: Job Hunting, Counseling, Vocational Guidance and Education. It can also be found on the Wall Street Journal Business Bestseller list.

Harvey writes a nationally syndicated newspaper column and is one of America's most popular and entertaining business speakers. he is also the founder and chairman of MackayMitchell Envelope Company. He has been married to Carol Ann for forty-nine years. They have three children and nine grandchildren.

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Customer Reviews

This is an easy read because Harvey works very hard to make it so.
Karen S Howell
Even those new to sales will find the book helpful in teaching sound techniques on everything from staying motivated to dealing with customers more effectively.
ALex
This book is a MUST read for anyone in sales, and let's face it, we are all in sales, right?
Bonnie Bruderer

Most Helpful Customer Reviews

85 of 89 people found the following review helpful By Dianna Booher, author of Creating Personal Presence on November 1, 2011
Format: Hardcover
Harvey Mackay has done it again. Unparalleled wisdom from a superstar salesman. Pertinent to today's marketplace. Practical strategies. Precise tactics. Pivotal in its career impact!

Just like his previous books, this book has bestseller written all over it.

But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.

Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.

But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).

This book is definitely Harvey Mackay at his best.

Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E
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60 of 63 people found the following review helpful By Terry L., Brock on November 2, 2011
Format: Kindle Edition Verified Purchase
Harvey Mackay does it again--- and even more WOW! for you! This book gives the details on how to sell in today's world. No, it is not the old-school selling of beating people over the head. Harvey shows how to connect with people using tried-and-true principles as well as cutting-edge technologies.Yes, he tells you about Twitter, for instance, but he also goes in-depth as to how to use it in business and how successful companies today are deploying this technology for serious bottom-line benefits.

If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!
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39 of 44 people found the following review helpful By Shep Hyken on November 1, 2011
Format: Hardcover
I admit to being a Harvey Mackay fan. I love all of his books, especially "Swim With the Sharks Without Being Eaten Alive." I now may have a new favorite. The "Mackay MBA" is full of ideas and strategies on selling, marketing, branding and service. If you are involved in any type of sales or marketing, you will enjoy this book. Whenever I buy a business book I hope for just one idea that I can use. When I find that idea, it is a tremendous return on my investment (both the cost of the book and the time to read it). You should be able to find at least a dozen - or more - great ideas from Harvey Mackay's latest book.

Shep Hyken, author of "The Amazement Revolution"
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9 of 9 people found the following review helpful By Desi C on November 29, 2011
Format: Hardcover
Don't let the title turn you off - there are lessons in this book for everyone, no matter your profession. Selling in the real world is something we're all doing even if you're not in "sales." Harvey Mackay's latest book is an approachable, easy to read guide on how to manage your career and professional growth. Rather than writing a dry, how-to manual, Mackay utilizes a conversational tone throughout the book that entices you to read more. Among the nuggets of sound advice are amusing stories and anecdotes that keep the tone light. The lessons contained in each chapter are practical steps that you can take to move forward in your current job and to lay the groundwork for the job you'd like to have in the future. One piece of advice I plan to remind myself of: "Life is series of opportunities. The often neglected fact of life is that opportunities multiply as you take advantage of them."
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6 of 7 people found the following review helpful By Matthew Palmer on December 5, 2012
Format: Hardcover Verified Purchase
I rarely write reviews, but I felt compelled to after reading this book. Let me first say that I think very highly of Harvey. I loved Swim With The Sharks and very much enjoy his weekly column.

Looking for a new book on sales, I was delighted to stumble upon this one. Seeing that it had received largely positive reviews, I took the plunge.

What a disappointment. Harvey absolutely mailed this one in. First, if you're looking for sales insights, you won't find them here. Try Zig's Secrets of Closing the Sale instead. I have no earthly idea how "MBA of Selling" is included in the title. The book is not about sales...it's not about anything really. It's a random collection of stories, quotes, blog posts, and interviews with "experts" you've never heard of. It's reminiscent of the old Seinfeld episode where J. Peterman buys a bunch of Kramer's stories and has Elaine try to turn them into a book.

Much of the book doesn't even read as though it was written by Harvey. For me, the worst parts were the chapters on social media, where Harvey, his ghost writer, or one of his "experts" would rattle off the virtues of Twitter, Facebook, etc. They could not possibly have come across as more inauthentic. Harvey is pushing 80 for crying out loud!

Don't waste your time or money on this one...just reread Swim With The Sharks.
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