The Mackay MBA of Selling in the Real World [Hardcover]

Harvey Mackay (Author)

Book Description

Release date: November 1, 2011

In this New York Times, Wall Street Journal, and USA Today bestseller, business guru Harvey Mackay shares his timeless sales advice.

The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.

In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:

• Big shots are just little shots who kept shooting
• Helping someone up won't pull you down-and could very easily pull them to your side
• Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all

  Covering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.

  In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.

Editorial Reviews

Review

“An absolute must-read. Miss it at your own peril.”

—LARRY KING

 

“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”

—LOU HOLTZ, from the introduction

“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
—SUZE ORMAN
 
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling

--This text refers to the Paperback edition.

About the Author

Harvey Mackay is the founder and chairman of the $100 million MackayMitchell Envelope Company. He has written six New York Times bestselling books, including the blockbuster Swim with the Sharks Without Being Eaten Alive, and is a nationally syndicated weekly business columnist. His books have been translated into forty languages and have sold ten million copies in eighty countries.

Product Details

• Hardcover: 368 pages
• Publisher: Portfolio Hardcover (November 1, 2011)
• Language: English
• ISBN-10: 1591843871
• ISBN-13: 978-1591843870
• Product Dimensions: 6.5 x 1.2 x 9.3 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (78 customer reviews)
• Amazon Best Sellers Rank: #100,660 in Books (See Top 100 in Books)

More About the Author

Harvey Mackay is the author of the #1 New York Times bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt, both books are among the top 15 inspirational business books of all time, according to the New York Times. His books have sold more than ten million copies worldwide. His newest book Use Your Head To Get Your Foot In The Door: Job Search Secrets No One Else Will Tell You, was released on February 18, 2010. When Larry King interviewed Harvey in late February 2010, Larry said, "I really believe this is the most important book right now." The book is already in its 4th printing as of March 1, 2010. It immediately climbed the bestseller list at Amazon.com and hit #1 in four categories: Job Hunting, Counseling, Vocational Guidance and Education. It can also be found on the Wall Street Journal Business Bestseller list.

Harvey writes a nationally syndicated newspaper column and is one of America's most popular and entertaining business speakers. he is also the founder and chairman of MackayMitchell Envelope Company. He has been married to Carol Ann for forty-nine years. They have three children and nine grandchildren.

Most Helpful Customer Reviews

83 of 87 people found the following review helpful

5.0 out of 5 stars Wisdom from a Superstar Salesman November 1, 2011

By Dianna Booher, author of Creating Personal Presence

Format:Hardcover

Harvey Mackay has done it again. Unparalleled wisdom from a superstar salesman. Pertinent to today's marketplace. Practical strategies. Precise tactics. Pivotal in its career impact!

Just like his previous books, this book has bestseller written all over it.

But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.

Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.

But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).

This book is definitely Harvey Mackay at his best.

Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E

59 of 62 people found the following review helpful

5.0 out of 5 stars Best of Traditional and Cutting-Edge New November 2, 2011

By Terry L., Brock

Format:Kindle Edition|Amazon Verified Purchase

Harvey Mackay does it again--- and even more WOW! for you! This book gives the details on how to sell in today's world. No, it is not the old-school selling of beating people over the head. Harvey shows how to connect with people using tried-and-true principles as well as cutting-edge technologies.Yes, he tells you about Twitter, for instance, but he also goes in-depth as to how to use it in business and how successful companies today are deploying this technology for serious bottom-line benefits.

If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!

39 of 44 people found the following review helpful

5.0 out of 5 stars Another great book from Harvey Mackay! November 1, 2011

By Shep Hyken

Format:Hardcover

I admit to being a Harvey Mackay fan. I love all of his books, especially "Swim With the Sharks Without Being Eaten Alive." I now may have a new favorite. The "Mackay MBA" is full of ideas and strategies on selling, marketing, branding and service. If you are involved in any type of sales or marketing, you will enjoy this book. Whenever I buy a business book I hope for just one idea that I can use. When I find that idea, it is a tremendous return on my investment (both the cost of the book and the time to read it). You should be able to find at least a dozen - or more - great ideas from Harvey Mackay's latest book.

Shep Hyken, author of "The Amazement Revolution"