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85 of 89 people found the following review helpful
Harvey Mackay has done it again. Unparalleled wisdom from a superstar salesman. Pertinent to today's marketplace. Practical strategies. Precise tactics. Pivotal in its career impact!

Just like his previous books, this book has bestseller written all over it.

But let me get more specific here: I opened my advance copy of the book, expecting to find selling strategies and tactics that I could pass on to my staff. But once I got past the Introduction (where he identifies 11 characteristics of superstar salespeople--an invaluable list itself if you find yourself frequently making hiring mistakes), I discovered that the book is much broader than sales.

Consider this a manual of must-do's for managing your business and your life. It's about managing your motivation, your employees, your customers, your business culture, and your overall success. That's not to say the book does not have specifics. For example, you will find specific practical ideas on up-to-the-minute selling with social media tools. The illustrations draw on years of personal experience--his own and those of superstars he's hired, groomed, and mentored in many walks of life.

But there's so much more here: Insightful anecdotes. Motivational quotations (which the author calls "Fortune Cookies"). Mackay's Morals (pithy summaries of key principles). Hilarious cartoons (my favorites).

This book is definitely Harvey Mackay at his best.

Dianna Booher, author of Creating Personal Presence: Look, Talk, Think, and Act Like a Leader (BK Life) and COMMUNICATE WITH CONFIDENCE 2/E
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61 of 64 people found the following review helpful
on November 2, 2011
Harvey Mackay does it again--- and even more WOW! for you! This book gives the details on how to sell in today's world. No, it is not the old-school selling of beating people over the head. Harvey shows how to connect with people using tried-and-true principles as well as cutting-edge technologies.Yes, he tells you about Twitter, for instance, but he also goes in-depth as to how to use it in business and how successful companies today are deploying this technology for serious bottom-line benefits.

If you are in sales (and aren't we all today?) you will benefit enormously from this book. Don't just read it --- devour it! Watch the video as I cite specific references in the book that you can use right now. Harvey's work is practical, real-world and bottom-line-enhancing. Get it today!
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39 of 44 people found the following review helpful
I admit to being a Harvey Mackay fan. I love all of his books, especially "Swim With the Sharks Without Being Eaten Alive." I now may have a new favorite. The "Mackay MBA" is full of ideas and strategies on selling, marketing, branding and service. If you are involved in any type of sales or marketing, you will enjoy this book. Whenever I buy a business book I hope for just one idea that I can use. When I find that idea, it is a tremendous return on my investment (both the cost of the book and the time to read it). You should be able to find at least a dozen - or more - great ideas from Harvey Mackay's latest book.

Shep Hyken, author of "The Amazement Revolution"
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9 of 9 people found the following review helpful
on November 29, 2011
Don't let the title turn you off - there are lessons in this book for everyone, no matter your profession. Selling in the real world is something we're all doing even if you're not in "sales." Harvey Mackay's latest book is an approachable, easy to read guide on how to manage your career and professional growth. Rather than writing a dry, how-to manual, Mackay utilizes a conversational tone throughout the book that entices you to read more. Among the nuggets of sound advice are amusing stories and anecdotes that keep the tone light. The lessons contained in each chapter are practical steps that you can take to move forward in your current job and to lay the groundwork for the job you'd like to have in the future. One piece of advice I plan to remind myself of: "Life is series of opportunities. The often neglected fact of life is that opportunities multiply as you take advantage of them."
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6 of 7 people found the following review helpful
on December 5, 2012
I rarely write reviews, but I felt compelled to after reading this book. Let me first say that I think very highly of Harvey. I loved Swim With The Sharks and very much enjoy his weekly column.

Looking for a new book on sales, I was delighted to stumble upon this one. Seeing that it had received largely positive reviews, I took the plunge.

What a disappointment. Harvey absolutely mailed this one in. First, if you're looking for sales insights, you won't find them here. Try Zig's Secrets of Closing the Sale instead. I have no earthly idea how "MBA of Selling" is included in the title. The book is not about sales...it's not about anything really. It's a random collection of stories, quotes, blog posts, and interviews with "experts" you've never heard of. It's reminiscent of the old Seinfeld episode where J. Peterman buys a bunch of Kramer's stories and has Elaine try to turn them into a book.

Much of the book doesn't even read as though it was written by Harvey. For me, the worst parts were the chapters on social media, where Harvey, his ghost writer, or one of his "experts" would rattle off the virtues of Twitter, Facebook, etc. They could not possibly have come across as more inauthentic. Harvey is pushing 80 for crying out loud!

Don't waste your time or money on this one...just reread Swim With The Sharks.
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4 of 4 people found the following review helpful
on January 2, 2012
I expected more out of the latest Mackay's book, nothing really new. No new ways to the art of selling...old same stuff.
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3 of 3 people found the following review helpful
on December 21, 2011
I started my first position in a sales role after finishing my MBA this past June. Reading this book was a tremendous help to me in understanding how to approach potential and current clients. I feel like I have a new understand of what the word "sales" means because of Harvey. Between this book and the Mackay 66, I feel like I have a great head start on a (hopefully) long sales career. Harvey is a great teacher!!!
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3 of 3 people found the following review helpful
on December 12, 2011
Nothing really new in this book except for endless motivational quotes and sport analogies. A good chuck of the material is about Lou Holtz for some reason. It's also confusing to follow, in fact, it's not clear if this is supposed to be narrated in the first person or if this is a book about that Mackay guy by someone else.
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2 of 2 people found the following review helpful
This book, another by Harvey Mackay, inspired me to action. When concepts are presented in simple, easy to understand, and easy to implement format, it's a winner. I've read his other books, this is sure to make a difference in your life as well. He pays attention to the things that make a difference... case in point, the top of the book jacket says "Author of the New York Times #1 Bestseller Swim with the Sharks"... no take a look at his tie. See what I mean? Everything in the book is backed up with a healthy dose of reality just like that, just a subtle and just as powerful. Get it, read it, you'll be glad you did!
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1 of 1 people found the following review helpful
on December 20, 2011
When I first read the title "The Mackay MBA of Selling in the Real World," I felt a little daunted by the title. I wasn't sure I was up for this challenge even though I am a small business owner. But I had committed to reading and reviewing...so I dug in and found it very easy to read. I soon discovered Harvey Mackay was from Minnesota, just as I am. It also turned out his first job was delivering papers - just like me! So we got off to a great start and I felt very much at home. He packed chapter after chapter with meaty morsels of advise for those of us hungry to win in business, whether we are just starting out or renewing our strength in the trenches. His hard work ethic and positive attitude came through in his can-do approach written in nugget-sized bits you are able to immediately apply. I was surprised at the breadth of his topics. He truly covers an MBA level of subjects from the basics in sales to the latest trends on the web. I think even the most savvy business owner will come away with many new insights. He provides tools for understanding what it takes to be the best you can be in an easy-to-understand and read format. I like that he lists other resources at the end of the book by other authors that have helped him along his own career path. He makes you feel like a member of his family he dearly wants to succeed. This was the first Harvey Mackay book I've read, so I've got some catching up to do! If you are like me and haven't ready any of his books, I highly recommend this book if you need a boost in your career or you're just starting out looking for a job, this is a good place to start making your mark in the business world. I will keep this book handy to keep me inspired as I grow my business year after year.
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