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The Magazine Century: American Magazines Since 1900 (Mediating American History) 2nd Edition

5 out of 5 stars 1 customer review
ISBN-13: 978-1433104947
ISBN-10: 1433104946
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Editorial Reviews

Review

«Taking a page from the legendary magazine publisher Henry Luce, who termed the twentieth century ‘the American century’, David E. Sumner aptly adapts his magazine history book and names it ‘The Magazine Century’. The book scans the magazines of the twentieth century and provides the reader with a carefully crafted buffet of historical nuggets - enough to engage its audience with an amazing experience that leaves them satisfied and wanting more at the same time. The love affair with magazines that this book offers is a historical asset to anyone thinking of starting, studying, or even dreaming about launching a new magazine. It is the cornerstone of our past, from which we can live our present and better prepare for our future. A must-read for anyone who ever doubts the power of magazines and their place in our history.» (Samir Husni, Professor of Journalism and Director, Magazine Innovation Center, University of Mississippi)
«The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It’s thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious.» (Richard B. Stolley, Founding Editor, ‘People’, and Senior Editorial Adviser, Time Inc.)

About the Author

The Author: David E. Sumner has been a Professor of Journalism at Ball State University since 1990, and is coauthor of Feature and Magazine Writing: Action, Angle and Anecdotes (2009) and Magazines: A Complete Guide to the Industry (Lang, 2006).
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Product Details

  • Series: Mediating American History (Book 9)
  • Hardcover: 242 pages
  • Publisher: Peter Lang Publishing Inc.; 2 edition (June 30, 2010)
  • Language: English
  • ISBN-10: 1433104946
  • ISBN-13: 978-1433104947
  • Product Dimensions: 0.8 x 6 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #9,993,664 in Books (See Top 100 in Books)

More About the Author

In 2012, I taught writing workshops at the Oregon Christian Writers Conference and for a magazine publisher's staff(Grupo OPSA) in San Pedro Sula, Honduras. I also presented a research paper on trends in American magazine publishing at the International Conference on Communication, Media, and Technology in Istanbul, Turkey, in May 2012. I have taught feature and magazine writing courses at Ball State University in Muncie, Indiana, since 1990 and written three books about magazines: "Magazines: A Complete Guide to the Industry" (Peter Lang Pub. 2006), "Feature and Magazine Writing: Action, Angle and Anecdotes," (2nd. ed., Wiley Blackwell, 2009), and "The Magazine Century: American Magazines Since 1900," (Peter Lang Pub. 2010). See www.professormagazine.com for more information about me.

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There are not many books which really thoroughly cover the history of an industry.
The magazine industry is one of the most interesting in the US, and the twentieth century may have represented the industry's best days, although innovation and specialization continues. Sumner's book covers both the big time leaders like Henry Luce but also the innovators and smaller publishers, and it covers the waterfront, complete with lots of data so you can do your own analysis. I wish there were more books like this, on other industries.
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The Magazine Century: American Magazines Since 1900 (Mediating American History)
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