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The Magic of Dialogue: Transforming Conflict into Cooperation [Paperback]

Daniel Yankelovich
4.5 out of 5 stars  See all reviews (16 customer reviews)

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Book Description

August 21, 2001 0684865661 978-0684865669 Reprint
In this groundbreaking work, famed social scientist and world-famous public opinion expert Daniel Yankelovich reinvents the ancient art of dialogue.

Successful managers have always known how to make decisions and mobilize coworkers. But as our businesses continue to expand, conversations and discussions just aren't enough to bring people and their different agendas together anymore. Dialogue, when properly practiced, will align people with a shared vision, and help them realize their full potential as individuals and as a team. Drawing on decades of research and using real life examples, The Magic of Dialogue outlines specific strategies for maneuvering in a wide range of situations and teaches managers, leaders, business people, and other professionals how to succeed in the new global economy, where more players participate in decision-making than ever before.


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The Magic of Dialogue: Transforming Conflict into Cooperation + Difficult Conversations: How to Discuss What Matters Most + Getting to Yes: Negotiating Agreement Without Giving In
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Editorial Reviews

Amazon.com Review

Dialogue--a carefully structured communications technique that is generally employed to promote mutual understanding between bona fide as well as potential adversaries--has been responsible for such seminal events as ending the cold war and initiating (albeit briefly) a Middle East peace accord. But business, says well-known social scientist and public-opinion specialist Daniel Yankelovich, also can utilize the process to develop "webs of relationships" that encourage the acceptance and increase the adoption of any company's plans and visions. The Magic of Dialogue outlines 15 specific strategies (such as "Focus on common interests, not divisive ones" and "Use specific cases to raise general issues") that can be successfully applied in situations ranging from routine meetings and casual encounters to corporate retreats and union negotiations. While admitting it "is not a panacea for all the problems that ail us," Yankelovich incorporates real-life examples and suggestions to support his contention that "when dialogue is done skillfully, the results can be extraordinary." --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Kirkus Reviews

A believer in communication celebrates the obvious. Yankelovich (Coming to Public Judgment, 1991) is so giddy about dialogue his cheerleading is irritating. The promise of dialogue is certainly appealing: ``long-standing stereotypes dissolved, mistrust overcome, mutual understanding achieved, visions shaped and grounded in shared purpose, people previously at odds with one another aligned on objectives and strategies,'' etc. But does anyone doubt that listening carefully and sympathetically to each other, genuinely trying to understand the positions of others, then incorporating what we have learned into our own pronouncements is more likely to produce good things than if we refuse to do so? This behavior may be rare, but surely not because people honestly believe narrow-mindedness is superior in conversations. According to Yankelovich, ``the most frequent reason that dialogue fails is simply that it is not done well'' (of course, few activities succeed when done badly), and based on this truism, he proceeds to lay out three core requirements for dialogue (equality and the absence of coercion, listening with empathy, and bringing assumptions into the open), 15 strategies for achieving it, ten potholes that hinder it, and three cultural fault lines dialogue can overcome. Rarely has common sense been presented so systematically. The first strategy, for example, is to check for the three core requirements of dialogue and learn how to introduce any that are missing; the first pothole is that people hold back because they lack the trust to participate freely in the interaction. While no one could question the truth of these statements, there is reason to wonder whether a book featuring them needed to be written. Yankelovich and his readers would have been better off if he had applied his dialogic skills to a substantive problem like the topic of his final chapter, the ``struggle for the soul of America,'' rather than writing this naive primer. -- Copyright ©1999, Kirkus Associates, LP. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 240 pages
  • Publisher: Touchstone; Reprint edition (August 21, 2001)
  • Language: English
  • ISBN-10: 0684865661
  • ISBN-13: 978-0684865669
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #113,188 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
27 of 27 people found the following review helpful
5.0 out of 5 stars More Shared Space for Better Alternatives and Cooperation! September 28, 2000
Format:Hardcover
Think of this book as a work of applied emotional intelligence. Fans of Daniel Goleman (author of Emotional Intelligence and Emotional Intelligence at Work) will applaud this book, for it helps to expand the emotional intelligence of us all in collectively developing and agreeing to better solutions for emotionally and factually difficult issues.

For some time, the decision theorists have been focusing on ways to structure joint decisions (such as those involved in negotiations) to help the people involved perceive the shared interests they have, and how to serve them. In books like Getting to Yes, Getting Past Now, Smart Choices, and (most recently) Beyond Winning, we are encouraged to open up the scope of our considerations with others to find solutions that serve both sides well. Those books appeal to the intellect and are quite valuable for defining the game-playing and quantitative aspects of the issues.

As an example(from Getting to Yes), two children are fighting over an orange. The parent decides the battle by cutting the orange in half, and giving one-half to each child. One child eats the fruit and throw away the peel from his half. The other child uses the peel for cooking and throws away the fruit. Even though the solution of giving all the peel to the child who wants to cook and all the fruit to the child who wants to eat it would have been perfect, that option never emerged. Everyone is the loser relative to the ideal solution.

In The Magic of Dialogue, Professor Daniel Yankelovich takes on the lack of shared emotional space from the perspective of sociology, and extends the understanding of working with others that we all need to create these win-win alternatives and agreements. I found this book to be an important expansion of the subject matters of collaborative thinking and problem solving.

The book is organized around first establishing collaboration as a much-needed expansion of the way we interact with others. Next, the book does an excellent job of defining 15 strategies (neatly summarized on pages 127-128, following excellent earlier discussions and examples), and outlining 10 potholes that can get in the way (as bad thinking habits) immediately after the summaries of the 15 strategies.

Without giving you the whole list, the essence of the concepts here is to create an emotional linkage that allows us to feel empathetic towards the other person. This primarily occurs because we sense that the other person is willing to look at things from our perspective, and that we share either common ideas or values that we can respect. After that linkage is established, more information is shared, understood, and incorporated in the group thinking. More empathy builds to more sharing, which leads to more understanding, and so forth. Basically, we can create avirtuous cycle of collaboration and cooperation.

The greatest strength of the book is in providing examples of how such emotional connection occurred in many different and difficult situations, both humble (school policy decisions being discussed among parents and teachers) and exalted (arms negotiations during the cold war).

Inthe final part of the book, Professor Yankelovich focuses on fundamental flaws in the way we dialogue in the United States. By making these flaws explicit, he helps us each become more aware of these issues so we can begin to overcome them. One of the most interesting to me was the idea of considering things as either from afactual or an emotional perspective, with factual being assumed to be superior in our culture. In technical issues involving physical items, that priority for the factual makes sense. With people issuesin social situations, it often doesn't. Combining both perspectives often works best for social issues. I found that Professor Yankelovich's perspective in describing what we should pay attention to (depending on the subject) to be valuable. He also has a number of useful things to say about how to combine the two perspectives to derive better solutions and decisions (for example, inhow free markets should be combined with governmental limits and social civility).

Each issue also comes with an explanation of how one can facilitate a better dialogue by varying formats and type of facilitation employed. One of the most striking examples was an outline for how to conduct a national debate on the future of social security that would resonate with each of us, and help us create a national consensus at the voter level. He proposes using research to create a series of televised dialogues among people who represent the major points of view among the electorate (rather than the experts and legislators) to consider the ethical, moral, and economic perspectives that need to be reconciled.

Anyone who is concerned about lack of progress in solving problems where everyone in a group has a vested interest will find this book to be relevant and valuable. These concepts can be applied to personal relationships, solving problems at work, or to important social issues.

After you have finished reading this book, I strongly urge you to pick an area which you care about that has been a persistent problem for a long time. Use the book to diagnose why dialogue has been stalled, and use the book's recommendations to overcome those stalls. After you have succeeded in one area, repeat the process.

Get out of the potholes and back on the rapid road to mutual progress!

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20 of 20 people found the following review helpful
5.0 out of 5 stars An excellent practical guide to dialogue June 8, 2000
Format:Hardcover
This book could not be bettered as a relatively brief and very readable guide to dialogue - how it differs from other forms of conversation, why it is important, the conditions for effective dialogue and strategies for its use in different situations. The style is informal and the examples used are relevant and exactly illustrate the points being made.

It does not replace fuller guides, such as Ellinor and Gerard's 'Dialogue', but complements them. Whereas Ellinor and Gerard is of most use to the specialist, this book is invaluable for executives and professionals, and indeed for anyone who is seeking to achieve cooperation in a complex situation. It is particularly valuable for the range of its coverage - from resolving difference within the family to identifying directions for business. It also addresses the wider issues of how society should develop and how ordinary citizens can be fruitfully engaged in the decision processes.

The book is in three parts:

The Will to Do it: Why Dialogue is Necessary The Skill to Do it: Strategies for Dialogue The Broader Uses of Dialogue

The discussion in Parts one and two is cast mostly in the context of organisations. Part three is concerned with the political process, the divide between the elites and the mass of the citizens, the nature of knowledge in a societal context and the advantages of dialogue and barriers to its use in deciding societal directions.

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8 of 8 people found the following review helpful
By A Customer
Format:Hardcover
In this short and readable book, Yankelovich presents a theory of communication, based on his own understanding of dialogue. The book functions on a number of different levels: first, it provides useful strategies for anyone in a leadership position as to how to break through the stalemate and gridlock which are so frequently found in complex organizations; the strategies presented also have an application to everyday life, and can be useful in interpersonal communication within the family as well. Finally, the book also presents a theoretical framework which undergirds the structure. The principles are illustrated with a number of examples and anecdotes that help flesh out the author's meaning.
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Most Recent Customer Reviews
4.0 out of 5 stars Communicate
Communication is key we need to remember we have to communicate with one another to have a better idea how to work with others
Published 2 months ago by Nick Cincotta
5.0 out of 5 stars Great Book
I ordered this book as required reading a a Community Dialogue class.. a great read. I have learned so much from this insight.
Published 3 months ago by jennifer binks
5.0 out of 5 stars Stories on Dialogue from a Credible International Sourece
Among the highlights of this highly readable volume are sections which form the core a cogent instruction manual for Dialogue: The 15 strategies of successful dialogues (127-8),... Read more
Published 23 months ago by Philip Vassallo
5.0 out of 5 stars The Magic of Dialogue
This is an easy to read book with some great ideas; particularly if you work in the public sector and are interested in public participation.
Published on February 24, 2006 by Louise Wilkinson
5.0 out of 5 stars Fantastic Book- He Should Be President!
This book gives practical, real-life examples of how to begin and continue a dialogue. This is NOT a book teaching you how to run a meeting. It is much more than that! Read more
Published on September 29, 2002 by N. Scott
1.0 out of 5 stars Too shallow
This book covers a lot of grounds and principles. However each principle is discussed only briefly making it very difficult for the readers to put those principle into practice,... Read more
Published on October 30, 2001
2.0 out of 5 stars Not a lot on practical implmentation
Thisis book gives a lot of stratgies but does not give many examples of how to implement those strategies, and thus rendering the materials given in this book not very useful.
Published on April 5, 2001
5.0 out of 5 stars The Magic of Dialogue
This book is the best book on the art of creating Dialogue I have ever read ...it is easy to read w/ excellent examples of real life use... Read more
Published on February 20, 2000 by Daniel Schiffer
5.0 out of 5 stars Excellent book helps you connect meaningfully @home/work.
Algough we all talk, discuss and debate, few of us actually dialogue. And there is much to learn about how to do that successfully and much to gain if you do it. Read more
Published on October 11, 1999
5.0 out of 5 stars A practical and effective primer
Americans have always had faith in the idea that bringing people together to talk about their problems is the first step to solving them -- a belief we have actively exported to... Read more
Published on September 6, 1999
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