From Publishers Weekly
Nass, a Stanford researcher, has the fascinating and enviable job of performing research into human interactions with technology. Question: Why did BMW receive so many complaints about its navigation system from male German drivers? Answer: German men refused to take directions from a woman (the system had a female voice). To find out if misery truly loves company, Nass paired happy and sad drivers with happy and sad virtual passengers, finding that miserable drivers preferred to be paired with miserable passengers (albeit virtual), and visa versa. The results are often intriguing, but when it comes to discussing their implications, Nass falters. His experimental anecdotes end with a "Results and Implications" appendix, and his findings often sound as banal as the platitudes he's attempting to test. The author is at his most compelling when describing technology's human failures in the marketplace, such as the demise of the despised Microsoft "Clippy," whose apparent stupidity and lack of empathy doomed him as an application (killing marketing plans to turn him into a beloved Mickey Mouse-like character). Moments like these make Nass's examination an engaging compendium of technological faux pas. (Sept.) (c)
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"If Dale Carnegie had been a Google engineer, this is how he would have written How to Win Friends and Influence People. Cliff Nass shows us how much we can learn about people by understanding how people interact with computers."
-Chip Heath, coauthor of Switch and Made to Stick
"With the help of real experiments, rather than anecdotes or impressions, Clifford Nass uses people's interactions with computers as a window into social and professional life. The book is filled with insights about an increasingly important part of our lives."
-Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought
"With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings."
-Robert B. Cialdini, author of Influence: Science and Practice
"Nass and Yen serve up a wealth of practical, mind-expanding insights. This entertaining book will help you think afresh and gently lead you to social strategies that really work."
-Paul Saffo, Technology Forecaster, Discern Corporation
"The Man Who Lied to His Laptop is brilliantly accessible and will give you breakthrough insights about the single most important secret to success in business and life-building better relationships! This book is a must-read for every leader in these turbulent times."
-Mark Thompson, coauthor of Success Built to Last and Now, Build a Great Business!
--This text refers to an out of print or unavailable edition of this title.
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