The Marketer's Bookshelf

A Listmania! list by Chris Houchens "Marketing Speaker" (Kentucky)
The list author says: "I wrote a blog post http://shotgunconcepts.com/2011/11/marketing-books/ with my opinion of essential business books for any marketer. The books on this list are the ones I mention in that post"
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
1.  Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
$16.81   Used & New from: $0.91
4.2 out of 5 stars  See all reviews (154 customer reviews)
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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
2.  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
$13.77   Used & New from: $7.74
3.8 out of 5 stars  See all reviews (38 customer reviews)
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The Tipping Point: How Little Things Can Make a Big Difference
3.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
$10.87   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (1,289 customer reviews) | 7 customer discussions
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Blink: The Power of Thinking Without Thinking
4.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
$10.87   Used & New from: $1.72
3.7 out of 5 stars  See all reviews (1,328 customer reviews) | 8 customer discussions
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Ogilvy on Advertising
5.  Ogilvy on Advertising by David Ogilvy
$16.17   Used & New from: $6.15
4.6 out of 5 stars  See all reviews (115 customer reviews)
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The 22 Immutable Laws of Branding
6.  The 22 Immutable Laws of Branding by Al Ries
$12.91   Used & New from: $4.84
4.0 out of 5 stars  See all reviews (114 customer reviews)
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Positioning: The Battle for Your Mind
7.  Positioning: The Battle for Your Mind by Al Ries
$11.32   Used & New from: $5.51
4.4 out of 5 stars  See all reviews (97 customer reviews)
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Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness
8.  Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness by Chris Houchens
$13.95   Used & New from: $7.00
5.0 out of 5 stars  See all reviews (2 customer reviews)
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The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World
9.  The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World by Chris Guillebeau
$10.17   Used & New from: $4.11
4.1 out of 5 stars  See all reviews (196 customer reviews) | 1 customer discussion
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Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
10.  Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim
$6.00   Used & New from: $4.91
4.3 out of 5 stars  See all reviews (45 customer reviews)
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48 Days to the Work You Love: Preparing for the New Normal
11.  48 Days to the Work You Love: Preparing for the New Normal by Dan Miller
$10.19   Used & New from: $8.99
4.1 out of 5 stars  See all reviews (35 customer reviews)
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Presentation Zen: Simple Ideas on Presentation Design and Delivery
12.  Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds
$22.92   Used & New from: $7.75
4.5 out of 5 stars  See all reviews (197 customer reviews) | 1 customer discussion
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
13.  Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
$9.85   Used & New from: $4.40
4.3 out of 5 stars  See all reviews (68 customer reviews) | 1 customer discussion
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The Cluetrain Manifesto: 10th Anniversary Edition
14.  The Cluetrain Manifesto: 10th Anniversary Edition by Christopher Locke
Used & New from: $2.49
4.3 out of 5 stars  See all reviews (11 customer reviews)
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Delivering Happiness: A Path to Profits, Passion, and Purpose
15.  Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
$13.38   Used & New from: $2.14
4.5 out of 5 stars  See all reviews (340 customer reviews) | 1 customer discussion
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KJV Pew Bible (Black)
16.  KJV Pew Bible (Black) by Holman Bible Editorial Staff
$8.79   Used & New from: $6.97
3.8 out of 5 stars  See all reviews (15 customer reviews)
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In Search of Excellence : Lessons from America's Best-Run Companies
17.  In Search of Excellence : Lessons from America's Best-Run Companies by Tom Paters
Used & New from: $2.37
4.0 out of 5 stars  See all reviews (56 customer reviews)
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The Art of War
18.  The Art of War by Sun Tzu
$9.56   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (155 customer reviews) | 1 customer discussion
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The Prince
19.  The Prince by Niccolò Machiavelli
$9.95   Used & New from: $3.49
4.4 out of 5 stars  See all reviews (52 customer reviews)
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The Wealth of Nations
20.  The Wealth of Nations by Adam Smith
$14.99   Used & New from: $9.99
4.1 out of 5 stars  See all reviews (163 customer reviews)
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Customer Discussions about products in this list
Discussion Replies Latest Post
Delivering Happiness: A Path to Profits, Passion, and Purpose forum
Kindle Version? 		8 Sep 24, 2011
Blink: The Power of Thinking Without Thinking forum
He's an engaging speaker, too! 		3 Jun 29, 2011
Blink: The Power of Thinking Without Thinking forum
What was the "Take-Away" for you? 		11 Nov 30, 2010
The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World forum
the unconventional book tour! the art of non-conformity 		4 Nov 9, 2010
Blink: The Power of Thinking Without Thinking forum
Is this the best book from Galdwell? 		1 Oct 21, 2010
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business forum
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship Secret(TM): 		0 Jan 29, 2010
The Tipping Point: How Little Things Can Make a Big Difference forum
Entrepreneurship Graphic Novel 		0 Nov 20, 2009
Blink: The Power of Thinking Without Thinking forum
Leadership is no "blinking" matter 		1 Aug 6, 2009
Presentation Zen: Simple Ideas on Presentation Design and Delivery forum
What's the best product marketing book around? 		0 Jun 9, 2009
The Art of War forum
This version or the special edition? 		1 Jun 6, 2009
The Tipping Point: How Little Things Can Make a Big Difference forum
New York article on Kindle (4/26/09) 		0 Apr 26, 2009
The Tipping Point: How Little Things Can Make a Big Difference forum
Other books on the subject? 		9 Apr 4, 2009
 
   

About this Listmania!

 

Author
Chris Houchens "Marketing Speaker" (Kentucky)
Qualifications: Marketing Speaker + Author
Last updated: 11/7/11
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