"This book is more than a 'how-to' guide. It explores the fundamentals of how marketing has changed in the digital era - and how to master one of the key platforms for building credibility and new business with a thriving community. I will use it as a desktop reference."
- Jeremiah Owyang, Partner, Altimeter Group"In The Marketer's Guide to SlideShare, Todd Wheatland unlocks the mysteries of the most important (yet curiously underrated) element of any decentralized, digital dandelion strategy. This is a timely and important book. A must-read for marketers, especially B2B."
- Jay Baer, social media strategist, co-author of The NOW Revolution "SlideShare has been my secret weapon for turning presentations into online marketing. Well, my free ride is over now that Todd Wheatland has literally written 'the book' on SlideShare. Get The Marketer's Guide to SlideShare and master it before your competition does."
- Lee Odden, CEO, TopRank Online Marketing, author of Optimize"SlideShare is the largest content-sharing platform, but there's never been a user guide - until now. This books is required reading for any business looking to succeed in the era of content marketing, and to fuel their success on SlideShare. I cannot recommend it highly enough."
- Ross Mayfield, VP & Board Observer, SlideShare
About the Author
Todd Wheatland is VP, Thought Leadership & Marketing at Fortune 500® workforce solutions company Kelly Services, and is a recognized authority on content, B2B and social marketing.
Todd is a frequent speaker at events in the US, Europe and Asia-Pacific, and a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer Magazine, DemandGen Report & B2B Magazine.
A 15-year career marketer, his projects have been recognized by the AMI national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.
He was named a Marketer to Watch in 2012 by The Content Marketeer, and is a best-practice contributor to the Corporate Executive Board's Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.
Australian by birth, Todd lives with his family in Paris, France.