The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be ingrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It willuse efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.
The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Create diverse and recurring revenue streamsDevelop highly efficient managementsystems and more effective account teams Deliver greater results and value to clients, and win their loyalty
This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
"It's time for a new type of agency, one built to take advantage of the communications revolution, one that helps companies get in front of buyers when they are ready and eager to engage. In his engaging The Marketing Agency Blueprint, Paul Roetzer shows you how to transform your firm to thrive in the real-time world we live in today." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR
"The Marketing Agency Blueprint is a practical, insider's guide that should berequired reading for anyone building the next-generation marketing services firm." —Dharmesh Shah, cofounder and CTO, HubSpot
"The Marketing Agency Blueprint is a must-read for any group or individual providing marketing services to clients." —Joe Pulizzi, founder, Content Marketing Institute
"Inbound marketing ranks among the most powerful, quiet trends of the last decade. Paul has experienced this change firsthand and writes eloquently and actionably on how marketers and businesses of all stripes can earn amazing returns by investing in the channels of search, social, and content." —Rand Fishkin, CEO, SEOmoz
"If your goal is not just to survive, but to thrive and gain a competitive advantage inthe midst of new media realities, this may just become your new marketing bible." —Dustin S. Klein, publisher and executive editor, Smart Business Magazine and Events; coauthor and contributing editor, The Benevolent Dictator
"What Roetzer presents in The Marketing Agency Blueprint is the future of the marketing services industry." —Kenneth Paine, a PR 20/20 client, CEO, Industrial Heat Sources and Hy-Tech Products
"Roetzer champions marketing as an evolving discipline where value creation is the basis of success. His book is a seminal view of how marketing services can and will be delivered in the future. It is a must-read for the next generation of marketing professionals—and the customers they serve."—Gary Christy, a PR 20/20 client, Brand Leader, Westfield Insurance
This has set my business up onto better footing.
I can see where the philosophy, formulas, and next steps in the book will help me rebrand and relaunch my business and go on to make many, many thousands from it.
This book really sucks...if you are expecting Paul Roetzer to show you step by step on how to actually build a marketing agency.
The book provide a comprehensive look on the infrastructure of a functioning Search Marketing Agency. Easy to follow to read. Read morePublished 10 days ago by Anonymous
A very interesting book. Perhaps not a blueprint but certainly a very important resource. It offers valuable insight.Published 1 month ago by Vashti
I disagree with the comments that this book is an ad for HubSpot. I almost didn't order it because of those statements, but I'm so glad that I did. Read morePublished 2 months ago by K. Prendi
I began to read in anticipation of launching another branch of a business. As I traveled through the book, I realized how valuable the content is for any new business. Read morePublished 7 months ago by MarkChampion
I recommend this book to anyone running a marketing agency trying to move from project based revenue to retainer based revenue. Read morePublished 7 months ago by Rodney Goldston
First- Thank you Paul for writing such a helpful book! This has set my business up onto better footing. Read morePublished 12 months ago by Ryan McInerney
Getting rid of the rate sheet sounds nice. Perhaps this works for those providing repeatable commodity services. Read morePublished 12 months ago by Jeffrey R. Britton
Paul Roetzer nails it when talking about the changes we have been faced with over the past few years. Read morePublished 14 months ago by Michael Price
The author provides good insight into agency workings and also provide good guidance to agencies. I do think that the content can be enhanced by going one level deeper to provide... Read morePublished 14 months ago by Jacquie