The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be ingrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It willuse efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.
The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Create diverse and recurring revenue streamsDevelop highly efficient managementsystems and more effective account teams Deliver greater results and value to clients, and win their loyalty
This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
"It's time for a new type of agency, one built to take advantageof the communications revolution, one that helps companies get infront of buyers when they are ready and eager to engage. In hisengaging The Marketing Agency Blueprint, Paul Roetzer shows you howto transform your firm to thrive in the real-time world we live intoday." —David Meerman Scott, bestselling author of The NewRules of Marketing & PR
"The Marketing Agency Blueprint is a practical, insider's guidethat should berequired reading for anyone building thenext-generation marketing services firm." —Dharmesh Shah,cofounder and CTO, HubSpot
"The Marketing Agency Blueprint is a must-read for any group orindividual providing marketing services to clients." —JoePulizzi, founder, Content Marketing Institute
"Inbound marketing ranks among the most powerful, quiet trendsof the last decade. Paul has experienced this change firsthand andwrites eloquently and actionably on how marketers and businesses ofall stripes can earn amazing returns by investing in the channelsof search, social, and content." —Rand Fishkin, CEO,SEOmoz
"If your goal is not just to survive, but to thrive and gain acompetitive advantage inthe midst of new media realities, this mayjust become your new marketing bible." —Dustin S. Klein,publisher and executive editor, Smart Business Magazine and Events;coauthor and contributing editor, The Benevolent Dictator
"What Roetzer presents in The Marketing Agency Blueprint is thefuture of the marketing services industry." —Kenneth Paine, aPR 20/20 client, CEO, Industrial Heat Sources and Hy-TechProducts
"Roetzer champions marketing as an evolving discipline wherevalue creation is the basis of success. His book is a seminal viewof how marketing services can and will be delivered in the future.It is a must-read for the next generation of marketingprofessionals—and the customers they serve."—GaryChristy, a PR 20/20 client, Brand Leader, Westfield Insurance
Very good book for agency owner of any size. It provide ready made, off-the -shelf- answers to the crucial questions like how to bill, internal working of an agency etc. Read morePublished 24 days ago by Amazon Customer
Great book on content marketing. I work in marketing and this blueprint really gave a lay of the land or standard on what the service is worth. Read morePublished 1 month ago by Jason tropf
The book was good. Not great. It's pretty much just a how to find new business leads kind of bookPublished 1 month ago by KBW
Easy to read and understand. Lots of practical advice with real actionable tactics to grow your agency.Published 2 months ago by Dan Cochran
So I purchased this book blindly because a colleague of mine suggested to read it and the price point seemed reasonable. Although informative it's really not a "Blueprint". Read morePublished 3 months ago by LosBrands
A very interesting book. Perhaps not a blueprint but certainly a very important resource. It offers valuable insight.Published 6 months ago by Vashti
I disagree with the comments that this book is an ad for HubSpot. I almost didn't order it because of those statements, but I'm so glad that I did. Read morePublished 7 months ago by K. Prendi
I began to read in anticipation of launching another branch of a business. As I traveled through the book, I realized how valuable the content is for any new business. Read morePublished 12 months ago by MarkChampion
I recommend this book to anyone running a marketing agency trying to move from project based revenue to retainer based revenue. Read morePublished 12 months ago by Rodney Goldston