Top positive review
10 people found this helpful
Very Helpful Inside Info
on November 12, 2012
First, yes there are a few limitations of this book... I would agree that it gives a pretty hard sell for Hubspot. Hubspot and the author seem to have a promotional partnership going on. Nothing wrong with that, but if you aren't a Hubspot customer or fan and you read the book it does indeed come across a little strong. But I can live with that.
Second I would agree that the book is more geared towards those who already have some experience - perhaps a marketing person who is going out on their own to start an agency, or an existing one-man consulting firm who wants to grow. One person complained in the reviews that it did not give step-by-step instructions for building a marketing agency completely from scratch. I don't think you can (or should) get that sort of thing from a book.
Now all of that aside, I found this book WONDERFUL and a very interesting read. When I read this book (ordered it the day it became available) I had been running an internet marketing agency for several years and was looking for ideas about how to scale from 5 employees to 10-15. I think this book is great for that.
The author is very up front with real data from his own experience, and uses specific examples as per pricing and related topics. Rather than being vague about pricing theory, he provides specific dollar amounts and crunches the numbers.
This book helped me in several ways:
1. It helped confirm a few things my firm already does, but showing that other agencies also have found xyz to be valueable.
2. It helped give me new ideas and new ways of thinking about how to lead my agency into the future.
3. It gave me inspiration and helped motivate me to take my firm to the next level.
It's called "the marketing agency blueprint" but it's definitely heavily slanted towards internet marketing, so perhaps consider that one last caveat. That said, if you run an internet marketing consulting practice or agency, or are thinking seriously about starting one and you are looking for ideas and inspiration I don't see how you could open this book and be disappointed with it. It's a great read, compelling content and enjoyable style/flow.