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The Marketing Code: Sometimes you have to kill to make a killing Paperback – September 1, 2008

ISBN-13: 978-1905736829 ISBN-10: 1905736827 Edition: 2nd

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Product Details

  • Paperback: 400 pages
  • Publisher: Marshall Cavendish Limited; 2 edition (September 1, 2008)
  • Language: English
  • ISBN-10: 1905736827
  • ISBN-13: 978-1905736829
  • Product Dimensions: 1 x 5 x 7.5 inches
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,375,778 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

The author is no relation to Dan Brown. Instead, Stephen Brown is a professor or marketing at the University of Ulster. He has written numerous books about marketing. The Journal of Marketing described him as the finest writer in our field today. Another journal described him as the anti-Christ of marketing.

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By E. King on November 17, 2010
Format: Paperback Verified Purchase
Learning through reading fictional works is nothing unique but it's usually oblique rather than direct. If you're just starting out in marketing or don't realize how much you should know about it, this is a slightly irreverent introduction from which you may benefit. There are no 2x4 morals to hit you on the head but it's a much more gentle entree than most of the books on marketing today.
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