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The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom 1st Edition

508 customer reviews
ISBN-13: 978-1581824599
ISBN-10: 1581824599
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Editorial Reviews


“David Kupelian is one of the most thought-provoking and iconoclastic writers I know. Agree or disagree, David is a must-read if you really want to understand the world we live in and where it’s headed.” (SEAN HANNITY, top-rated radio and television host and author)

“Every parent in America needs to read this book. David Kupelian skillfully exposes the secular Left’s rotten-apple peddlers in devastating detail.”

(MICHELLE MALKIN, author, nationally syndicated columnist, Fox News analyst)

“In The Marketing of Evil, David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America’s Judeo-Christian culture. If you really want to understand the adversary’s thinking and help turn the tide of battle, read this book!”

(DAVID LIMBAUGH, nationally syndicated columnist and author)

“David Kupelian is one of the very few must-read writers in the 21st Century. He has the insight and wisdom to perceive the true state of the culture and the world, and he has the incredible ability to tell the Truth in a readable manner that helps the reader not only understand the Truth, but to understand how to redeem America’s culture as well.”

(DR. TED BAEHR, chairman of the Christian Film and Television Commission, author, and publisher of MovieGuide®)

The Marketing of Evil is a serious wake-up call for all who cherish traditional values, the innocence of children, and the very existence of our great country.”

(DR. LAURA SCHLESSINGER, author and radio talk show host)

“Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician’s secrets, The Marketing of Evil irresistibly exposes how it was done. It will elicit an involuntary ‘Aha!’ from you as you discover who did it, and your soul will soar with optimism as you discover the only way we can undo it. In years to come Americans will acknowledge a debt of gratitude to David Kupelian for his honesty, courage, and laser-like insight in this must-read book.”

(RABBI DANIEL LAPIN, author, radio talk show host, and founder of the American Alliance of Jews and Christians)

“If you want to preserve the brightness and innocence of your children, I urge you to read The Marketing of Evil.”

(MICHAEL FARRIS, president of Patrick Henry College, author, and founder of the Home School Legal Defense Association)

“David Kupelian brilliantly explains how a clever, radical elite is persuading Americans to accept evil as good, and good as evil. With precise clarity, the book blows the lid off the most successful―and dangerous―cultural scams.”

(ROBERT KNIGHT, columnist for the Washington Times and senior fellow for the American Civil Rights Union)

“Excellent! Simply excellent. If you want to solidify your Christian worldview―or just understand what the culture war is all about―you owe it to yourself to read David Kupelian’s The Marketing of Evil.”

(DONALD E. WILDMON, chairman and founder of the American Family Association)

“One of the best books I’ve read in a long time on what’s really going on and what we can do about it.”

(GARY DEMAR, president of American Vision and author of over twenty books, including the three-volume God and Government)

From the Inside Flap

In this groundbreaking and meticulously researched book, David Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how and especially why Americans bought into the lies that now threaten the future of the country. For example, few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America's $150 billion teen market routinely infiltrate young people's social groups to find out how better to lead children into ever more debauched forms of "authentic self-expression." Likewise, most of us mistakenly believe the abortion rights and gay rights movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually sold on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the gay rights movement―which transformed America's former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes―faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers. No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of "youth culture," nothing is exempt from the thousand-watt spotlight of Kupelian's journalistic inquiry.

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Product Details

  • Hardcover: 256 pages
  • Publisher: WND Books; 1 edition (August 2005)
  • Language: English
  • ISBN-10: 1581824599
  • ISBN-13: 978-1581824599
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (508 customer reviews)
  • Amazon Best Sellers Rank: #64,614 in Books (See Top 100 in Books)

More About the Author

David Kupelian is the managing editor of, the world's largest independent news Web site. He is also a widely read online columnist and the driving force behind the acclaimed monthly news magazine Whistleblower.Growing up in Washington, DC, Kupelian was heavily exposed to the issues of the day by his father, one of the nation's top missile defense scientists. After spending years immersed in the fine arts as a noted young violinist, Kupelian's fascination with the news world led him in a different direction.After serving as managing editor of the national news analysis magazine New Dimensions (where he met WorldNetDaily founder Joseph Farah), Kupelian became the co-founder and creative director of TriMedia Communications, an advertising-marketing firm established to help traditional values-oriented organizations present their messages effectively. He lives in the Northwest with his wife and children.

Customer Reviews

Most Helpful Customer Reviews

500 of 534 people found the following review helpful By Dennis Marsali, history teacher on June 1, 2006
Format: Hardcover
When I heard about the OSU college professor feeling unsafe and personally threatened by the prospect of someone reading The Marketing of Evil, curiosity got the better of me. Judging by the reviews here, the book obviously has some learned, thoughtful, and articulate readership. I was moved enough myself by the book to try and add my two cents worth.

First, I'm very impressed with how well written and edited the book is. Most non-fiction that is any good might make a worthwhile point every few pages. With this book, it's more like every couple of sentences. It's short and easy reading, but fully packed. And not one of the topics raised is a puff piece. Each is big, really big, and poignant to today's society. The author discusses ten issues, one per chapter, and I expect any one of them dropped among a random group of people could start a heated argument in about 15 seconds. You can't do a "search inside the book" so here's the 10 topics/chapters:

Gay rights

Myth of church-state separation

Selling of sex

The 60's generation

Destruction of marriage

Sexual revolution based on fraudulent science

Hijacking of American school system

World of illusion created by press

Selling of unrestricted abortion

Role of Christianity in America

Like I said, heavy-duty stuff. And the author addresses each topic head-on without sarcasm, hyperbole, or sensationalism. He is also very consistent to his theme, i.e., how the radical elements within our society have successfully, and with intent, marketed their particular view to the rest of us. To those that doubt the author's premise, all I can say is I was in college in the 60s and the evidence presented seems right on target to me.
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670 of 809 people found the following review helpful By M. D Roberts on August 22, 2005
Format: Hardcover
Although primarily directed towards an American audience, this excellent book is no less relevant to the rest of the Western world and the international community as a whole.

This extremely well written and penetrating book investigates a plethora of issues, including how today's society has purportedly abandoned what are described as old fashioned notions of "right and wrong" in favour of "consensuality". A way of life where two people can do whatever they want, no matter how "abominable" it may seem, as long as they don't "hurt" anyone else.

It being emphasised within the book that, by casting aside such principles, society has arrived at such a "deluded state" that individuals have no clear basis for determining if they are "hurting" another person or not.

Heartfelt concern emanates through the text as individuals are described as adopting a lifestyle and attitude that denies the existence of God and His laws and which treads underfoot the Judeo-Christian values upon which our society is cited as being based upon.

The study analyses how abortion has allegedly been portrayed as a "choice", a "personal decision" arrived at between a woman and her Doctor, with little or no attention being given to the morality surrounding the issue or the welfare of the unborn child.

Although this is not what I would essentially describe as a Christian/religious book, one of the questions asked herein is - "Is there a God ?". This issue is then addressed by further questioning whether man has an "immortal soul" and if our prime responsibility in this life is to be obedient and faithful to God and His laws.

The battle of world views and many of today's most contentious issues receive appropriate attention.
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145 of 174 people found the following review helpful By Y. Feartruth on March 15, 2006
Format: Hardcover
If only half of what Mr. Kupelian reveals is accurate, then any person who reads this book (regardless of political, sexual, or religious belief) should be very disturbed. Do you like to be manipulated by questionable practices and data? Wouldn't you rather have the facts so you can make the judgment regardless of the judgment you take? Read the footnotes and the sources cited by Kupelian (often the authors of the "marketing" strategies themselves). If the footnotes, quotes, and other source materials aren't entirely made up by Kupelian (and I haven't found them to be yet), then marvel at the book's revelations.
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121 of 148 people found the following review helpful By Bryan E. Leed on November 2, 2005
Format: Hardcover Verified Purchase
"Marketing is the application of the knowledge of human psychology to the task of persuasion." (p.99)--author David Kupelian.

This is a great book that points out a lot of things to consider for conservatives and Christians to better understand our sinful culture and how our society got so bad in the last half century.

"A well-known Bible verse says, 'Woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness; that put bitter for sweet, and sweet for bitter!' (Isaiah 5:20). Indeed, this book is about how evil is packaged and perfumed to look good--and good to appear evil.

I read and listen a lot to Christian conservatives in their books and on the radio, so a lot of this is review for me, but it is a great place to start if you are just now getting interested in turning around our culture. But there are also plenty of little details that I found enlightening, even though I already have been exposed to the larger topics. For example, I did not know that AIDS was originally called 'Gay-Related Immunodeficiency Disease' (GRID), until homosexuals pressured the medical community to switch the name to AIDS (p.20), to take the onus off of sodomy. Even the medical community is susceptible to the negative influence of immoral pressure groups, which in turn effects our culture.

David Kupelian has a good chapter on the judicial activist, athiest LIE of Separation of Church & State. He writes how this untrue concept has been used to turn America into a de facto atheistic, secular state!

"You rarely hear the actual wording of the First Amendment anymore.
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