The Marketing Game: How the World's Best Companies Play to Win Paperback – June 1, 2001

"A street-smart book for every corporate executive. The Marketing Game is a stimulating, though-provoking guide to successful marketing strategies. Eric Schulz pulls no punches with his unbeatable combination of personal insights and common-sense approach to today's marketing challenges and opportunities. Any business, regardless of its products or services, can benefit from his unique perspective." -- David Glenn, President, Freddie Mac

"Finally, a marketing book worth keeping, re-reading and referring to. The Marketing Game takes you back to the inescapable, fundamental truths that helps babies sell tires and frogs sell beer-that a sound consumer-driven strategy coupled with inspired execution are what it takes to make a brand and its sales snap, crackle and pp. Buy this book, read it and keep it. Your marketing efforts will be all the wiser and you'll have fun along the way." -- Sergei Kuharsky, Former Senior Vice President, MTV Networks

"I've seen Eric perform wonders and virtual marketing miracles over the past decade, and often have wondered just how he does it. Now I know. The Marketing Game is the real deal when it comes to revealing strategies and tactics that work!" -- Doug Hall, Founder & CEO, Eureka! Ranch

"Marketing, sales and advertising professionals who are looking to broaden their skill set need look no further than The Marketing Game. Eric Schulz has created a clear, compelling and comprehensive one-stop shop that will improve anyone's marketing acumen, and is a testimony to the fact that brains (smart strategies) can prevail over brawn (big budgets)." -- Timothy Shriver, President, Special Olympics, Inc.

"The B-school text book (substance) and the practical business bestseller (style) finally meet. The Marketing Game is a comprehensive and detailed guide to marketing filled with common-sense, real world, wisdom that most how-to marketing books lack. Follow its Secrets of the Game and you'll be writing your own success story soon." -- Ed Ryan, Director of Product marketing, Novell, Inc.

Finally, a marketing book worth keeping, re-reading and referring to. The Marketing Game takes you back to the inescapable, fundamental truths that helps babies sell tires and frogs sell beer -- that a sound consumer-driven strategy coupled with inspired execution are what it takes to make a brand and its sales snap, crackle and pop. Buy this book, read it and keep it. Your marketing efforts will be all the wiser and you'll have fun along the way. -- Sergei Kuharsky, Former Senior Vice President of Marketing, MTV Networks

It is rare to find a book that is both based on sound marketing theory and tempered by extensive real-world experience. Eric Schulz has had a remarkable career for such a young man: a series of -- Dr. Darral G. Clarke, Ph.D. Professor, Marriott School of Management, Brigham Young University

Marketing, sales and advertising professionals who are looking to broaden their skill set need look no further than The Marketing Game. Eric has created a clear, compelling and comprehensive one-stop shop that will improve anyone's marketing acumen, and is a testimony to the fact that brains (smart strategies) can prevail over brawn (big budgets). -- Timothy Shriver, Ph.D., President, Special Olympics Inc.

The B-school text book (substance) and the practical business best-seller (style) finally meet. The Marketing Game is a comprehensive and detailed guide to marketing filled with common-sense, real world wisdom that most how-to marketing books lack. Follow its Secrets of the Game and you'll be writing your own success story soon. -- Ed Ryan, Director of Product Marketing, Novell, Inc. --This text refers to an out of print or unavailable edition of this title.

The Marketing Game can be used successfully by anyone, from a small deli operator to a brand marketer in a multinational corporation. Its written in a way thats easy to understand and is focussed on sharing ideas that you can start using today to improve your business results. The Marketing Game takes its point of view from the person who actually has to do the marketing the person in the trenches and helps he or she to do it better.

As I researched before writing The Marketing Game, I found that most marketing books fall into one of two categories either they are written by a CEO or Chief Marketing Officer, telling stories of WHAT theyd done to be successful but lacked specific information on HOW they did it; or they are authored by a business school professor / academic, heavily laden with theories and analysis, but short on practical application. The Marketing Game bridges the gap by not only recounting real-life success stories, but then relating how it was done, why it was done, and the thinking behind it so that others can replicate success.

Many people think that big, successful companies found their prosperity by having big budgets, buying their way to the top. Not true. Great companies are successful because they are smarter than their competitors. Ive been incredibly blessed to have had the opportunity to work at three of the worlds best marketing companies Procter & Gamble, Disney, and Coca-Cola. Each had some of the best and brightest marketing minds in the world working on their businesses, and they found unique ways of marketing their wares that they just dont teach you in business school. I wrote The Marketing Game to share the strategies, tactics and insights Id both developed and learned while working for these great companies, insights that if applied, can improve anyones and any companies marketing abilities. --This text refers to an out of print or unavailable edition of this title.