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J. Michael (Mike) Gospe, Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market to today’s B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the-customer programs, including Customer Advisory Board (CAB) meetings. He is author of "Marketing Campaign Development", and his writings have been put to use at companies like Adobe, AMD, Bluecoat, Cisco, Dell, EMC, Emerson, FedEx, HP, KPMG, Rackspace, RedHat, Symantec, and scores of others across three continents. Join Mike on LinkedIn: www.linkedin.com/in/mikegospe Follow Mike on Twitter: www.twitter.com/mikegospe
Excellent content. Definitions tools samples. Lots of helpful marketing strategy info contained in just one single book. Wow incredible. Love itPublished 15 days ago by RRL
Michael Gospe does a great job of laying out the "Marketing High Ground" in simple step-by-step instructions with simple to use templates and examples from real life... Read morePublished on May 16, 2013 by Donald W Hodge Jr
The book presents basic marketing concepts. However it introduces two very useful and pragmatic tools that I recommend anyone to use: positioning state and message box.Published on December 28, 2012 by Vinicius Garcia de Oliveira
We read your book, then you spoke with us about campaign preparation and we embraced it. Now we have taken it to a whole new level internally. Read more
The Marketing High Ground makes it easy to understand and more importantly to implement some of the concepts that many marketers - B2B or B2C struggle with. Read morePublished on May 22, 2012 by Jonathan
Mike packs this book with specific steps to position your company/offering and develop messaging. He doesn't just tell you WHAT to do but also maps out HOW. A B2B must read.Published on July 11, 2011 by Keeping it Clean