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The Martha Rules Hardcover – October 11, 2005

4.3 out of 5 stars 77 customer reviews

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Editorial Reviews


“This book takes you inside the creative world and genius mind of Martha Stewart, to uncover your own path to business success.” ―Professor Jeffrey Sonnenfeld, senior associate dean of executive programs, Yale School of Management

“Martha's candid look at how to succeed in business is for everyone. Whether you are just starting out or working for a large company, The Martha Rules is an indispensable handbook for business leaders of all levels on how to elevate creativity and maintain a competitive edge.” ―Quincy Jones, producer and multimedia entrepreneur

--This text refers to an out of print or unavailable edition of this title.

About the Author

From her award-winning magazine, Martha Stewart Living, to her bestselling product lines, Martha Stewart shares the creative principles and practical ideas that have made her America's most trusted guide to stylish living. She has been awarded numerous honors and distinctions from the worlds of business, education, television, media, culinary arts, and retail. In April 2005, she was included among the 100 most infl uential men and women of the year in TIME magazine's annual "TIME 100" list, in the "Builders & Titans" category. Martha Stewart is also a bestselling author.

Product Details

  • Hardcover: 205 pages
  • Publisher: Rodale Books (October 11, 2005)
  • Language: English
  • ISBN-10: 1594864705
  • ISBN-13: 978-1594864704
  • Product Dimensions: 5.7 x 0.9 x 8.7 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (77 customer reviews)
  • Amazon Best Sellers Rank: #320,889 in Books (See Top 100 in Books)

More About the Author

Martha Stewart is the author of dozens of bestselling books on cooking, entertaining, homekeeping, gardening, weddings, and decorating. She is the host of The Martha Stewart Show, the Emmy-winning daily syndicated television program, and founder of Martha Stewart Living Omnimedia, which publishes several magazines, including Martha Stewart Living; produces Martha Stewart Living Radio; and provides a wealth of ideas and information on her website.

Customer Reviews

Top Customer Reviews

Format: Hardcover
There's nothing amazing or breakthrough about the Martha Rules...except that you won't find this advice put together in just this way. For instance, Martha Stewart emphasizes the importance of identifying a target market that will buy what you offer. She talks about geographic mismatches: pick a location where your product will be welcomed.

Sounds obvious? Maybe. But I've met dozens of wannabe Internet marketers who chose products and services that won't work on the web. And I know many coaches who cheerfully advise their clients, "If you dream it you can do it." Or even, "If you have an idea, there must be a market."

Martha has made a career out of understanding her market. She has astounded publishers and investors who underestimated her broad appeal to women. At least one biographer has disparaged her affiliation with K-Market, but Martha understands those shoppers. Another Barnard College alum, Joan Rivers, wrote in her own biography something to the effect that, "If you appeal to the masses you dine with the classes. And if you reach for the classes you dine with the masses." Martha could say the same.

On page 26, Martha writes, "Out of frustration often comes a good idea." She's echoing ideas from Marsha Sinetar and James Judson - and she's right. Often the best way to create a good business idea is to recognize that you can't find something you'd be happy to pay for.

The section on idea size - too big or too small - makes sense too. It happens all the time. Why not start a pet-sitting business, I'll suggest. And a client begins to dream big. "Maybe an upscale service for wealthy pet owners. In a great neighborhood across town. And boarding services with luxury touches.
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Format: Hardcover
No matter what you may think of her personally, you cannot deny that Martha Stewart knows how to succeed in the business world. Martha Stewart Living Omnimedia continues to grow and to create new products to meet consumer needs. These days, the format may be a printed magazine, a television show, or a Sirius radio broadcast -- whatever it takes to get the message across. Who else, then, could be better suited for providing tips for budding entrepreneurs than Martha Stewart? In this book, she outlines her 10 business rules -- guidelines for the newbies, reminders for those of us who have been around a while. She says this book grew out of her prison experience, as other inmates approached her with questions about starting their own businesses. Her rules cover the basics of any business venture: being passionate, coming up with the Big Idea, hiring good people to work with you, doing quality work, taking risks and not chances, etc. She uses examples from her own beginnings and from those of other individuals as well. The result is indeed an introduction that could inspire anyone to start a new company and have an inkling of how to go about it. (I wouldn't rely just on this book for all the answers, though; that's why I gave it four stars.)

While "The Martha Rules" is a promotion for entrepreneurialism, the book also includes insights into Martha's past and into her daily life. It's therefore a good autobiographical introduction for anyone wanting to know more about Ms. Stewart and how she got to where she is today. Readers get the impression that spending five months away from the business was simply one more challenge that Martha not only met, but took on and surmounted. How much more inspirational can a person be?
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Format: Audio CD
The Martha Rules - Random House Audio (2005)

Like her or not, she is victorious over life and circumstances. I spent several weeks listening to The Martha Rules on audio, and it has boosted my business life greatly. During the time I reviewed the book, I had to make an easy decision for a hard situation, and I credit much to The Martha Rules.

Martha's clear voice and well-enunciated words encourages you to contemplate the chapters she perfectly crafted (which is her style). The chapters touch upon: passion; defining a big idea by looking closely with a telescope or wide-angle lens (easy for me to identify with this, owning Photography-by-james.com); teach and learn; grow your business; quality (signature of her brand); team building; making hard decisions; understanding the difference between risk vs chance; making it beautiful (another signature of her brand). I consider this book an exceptional investment in the business that is YOU.
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Format: Hardcover
I'm not particularly a fan of Martha's style, but I have tremendous admiration for the empire she's built through sheer vision and hard work. She's one brilliant, driven woman and this book gives great insight into how she's accomplished so much.

This book is a great read for someone thinking of starting up a business -- or those who have already done so. Martha is very direct and serious about how you must focus your energy into your business plan and execution. She lays out very good ground rules for cutting the fat out of your initial dream and targeting concepts which will work.

I love how throughout the book Martha emphasizes the need for sensible passion (my term, not hers). You have to love what you're doing, but you can't let your emotions overrule your business requirements.

This really is a terrific book and I'm putting some of the concepts to use in my own small software business.
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