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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur Hardcover – July 8, 2008

ISBN-13: 978-0470379950 ISBN-10: 0470379952 Edition: 1st

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Editorial Reviews

From the Inside Flap

"Leaders teach. They motivate. They care. Leaders make sure that the way to success is always broad enough and straight enough for others to follow."
—Mary Kay Ash

Mary Kay helped open the door for countless women throughout the world to find success on their own terms and to be their own bosses. The Mary Kay Way is her inspiring "how-to manual." It explains her people-centered business philosophy and how to succeed by staying true to yourself, your values, and your customers.

From The Mary Kay Way:

"Every person is special! I sincerely believe this. Each of us wants to feel good about ourself, but to me, it is just as important to make others feel the same way. Whenever I meet someone, I try to imagine him or her wearing an invisible sign that says: make me feel important! I respond to this sign immediately, and it works wonders.

Some people, however, are so caught up in themselves that they fail to realize that the other person wants to feel important too.

Once I waited in a long reception line, and when I finally got to shake hands with the company's sales manager, he treated me as if I didn't exist. I'm sure he didn't remember the incident; in fact, he probably was never aware of how much he had hurt me. Yet, after all these years, I still remember—so it obviously had a powerful impact on me. I learned an important lesson about people that day, which I have never forgotten: no matter how busy you are, you must take time to make the other person feel important!"

From the Back Cover

Praise for The Mary Kay Way

"One of the most inspiring entrepreneurial leaders, Mary Kay always understood the importance of people and the value they can bring to an organization."
—J.W. Marriott, Jr., Chairman and CEO, Marriott International, Inc.

"Mary Kay knew that when you put people first and then surround them with processes and disciplines that recognize their efforts, performance will soar."
—David C. Novak, Chairman and CEO, Yum! Brands, Inc. (KFC, Taco Bell, Pizza Hut, Long John Silver's, A&W)

Mary Kay Ash built a global independent sales force that today numbers 1.8 million women, and is respected by business and academic leaders. How? The secret is in this book.

For forty-five years, the principles in The Mary Kay Way have helped the company succeed through changing economic times and explosive global growth. It has been said that no company wholeheartedly embodies the values and reflects the beliefs of its founder more than Mary Kay Inc. Now you can put the same inspiring principles to work for you.

Recognized today as America's greatest woman entrepreneur, Mary Kay Ash stepped out in 1963 in a man's world to blaze a new path for women. She grew her business based not on the rules of competition, but on The Golden Rule. By "praising people to success" and "sandwiching every bit of criticism between two heavy layers of praise," this energetic Texas titan opened new opportunities for women around the world and built a multibillion-dollar corporation.

Mary Kay's unconventional business philosophy was first published in 1984. Now revised and updated for the first time, with examples from her company's top independent salespeople, The Mary Kay Way is perhaps her most important legacy.

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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (July 8, 2008)
  • Language: English
  • ISBN-10: 0470379952
  • ISBN-13: 978-0470379950
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #104,685 in Books (See Top 100 in Books)

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Customer Reviews

Mary Kay Ash is an amazing woman!
Kim E. Drischell
The insight in this book will inspire and give women the gift of being beautiful and special.
EMILY TROY
I enjoyed the book a great deal and remember reading it VERY quickly.
Jessica

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on August 19, 2008
Format: Hardcover
This is a reissue of a volume that was first published in 1984 to which personal comments from Independent National Sales Directors from throughout the world were added, accompanying a Foreword by Mary Kay Ash's grandson, Ryan Rogers. Credit Yvonne Pendleton with a brilliant job of editing all of the material in this updated edition. Frankly, I did not fully appreciate this book when it was first published and then recently, my friend Randy Mayeux presented a brief program to a local business book breakfast group here in Dallas to which I belong. He carefully explained why, of anything, Mary Kay's insights concerning effective leadership are even more relevant now than they were more than 20 years ago. So I immediately obtained a copy of this edition and now share my own reactions to it.

As with so many other prominent CEOs, Mary Kay learned most (if not all) of what she considers to be the most valuable business lessons from negative experiences, both hers and others'. Prior to opening the doors to Mary Kay Cosmetics in a 500-square-foot store front in Dallas (Friday, September 13, 1963), she had been the victim of all manner of gender biases, broken promises, betrayals of confidence, etc. From the beginning of her new company, she included The Golden Rule among its core principles. The policies and procedures she formulated all shared the same objective: To create a workplace culture that nourishes and supports everyone's personal as well as professional development. The only limits on that development would be self-imposed. Mary Kay didn't stop there, however. She was determined to do everything humanly possible to help her associates to reject or eliminate such limits. She also expected everyone else to provide such help to those in need of it.
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9 of 9 people found the following review helpful By Robert L. Shook, Author on July 9, 2008
Format: Hardcover
In an academic study by Baylor University, Mary Kay Ash, who founded Mary Kay Cosmetics in 1961 has been hailed the Greatest Female Entrepreneur in American History. After you read the Mary Kay Way, you'll know why. She built her company based on the Golden Rule--and she always practiced it, never deviating from the principle of treating others as she would want to be treated herself. She also instilled her values in others, and gradually over time, the company became one of the best-known brands in America and throughout the world. This is an amazing fact. Think about it. When did you ever see an advertsement for Mary Kay Cosmetics? The company advertises so rarely that chances are, you never saw one. But who doesn't recognize the name, Mary Kay? In reading the Mary Kay Way, Mary Kay's integrity and caring for others comes through loud and clear. Although Mary Kay Ash passed away in 2001, her legacy lives on through the countless success stories of the independent saleswomen who sell her products, build their own dynamic sales organizations under the Mary Kay umbrella--the ones who succeed and earn impressive incomes comparable to top executives at Fortune 500 companies are the ones who adhere to Mary Kay's philosophy of believing that anything is possible if you work dilligently, believe in yourself, and inspire others to believe in themselves. If everyone would follow the lessons that she shares throughout this book, he or she would succeed in any field. Today, the company has 1.8 million independent sales representatives selling the company's skin care products all over the world. Mary Kay Ash's legacy lives on--providing women around the globe with opporuntities to succeed and enjoy a piece of our free enterprise system--even in places where free enterprise is a rare commodity.Read more ›
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Format: Hardcover
The book starts out with a letter from Mary Kay's Grandson, Ryan Rogers. From that very beginning I knew it would be a wonderful update with practical advice from those at the top of Mary Kay. Few leaders are able to sustain their legacy past their life, but Mary Kay has done it and this book is proof of her enduring legacy. The Mary Kay Way will live on because of her philosophy of sharing your success with others. You won't go wrong by applying these principles to your life and your business. I suggest you purchase the book and at least one more copy to share with a friend.
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3 of 3 people found the following review helpful By Shannon M. Dement on March 4, 2009
Format: Hardcover Verified Purchase
As a small business owner, I appreciate this book's insite on how to work the right way in the direct-selling world. As a woman, I appreciate the timeless sophistication Mary Kay embodies. As a Mary Kay consultant, this is required reading! Everyone, men and women alike, who work in sales or the direct-selling industry needs to read this book. It doesn't matter if you are in cosmetics or not, this is the how-to guide on full-circle business excellence.
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2 of 2 people found the following review helpful By GammaRay on January 19, 2009
Format: Hardcover
I read this book from cover to cover and I must say that it was one of the most inspirational books I have ever read. I have the same beliefs as Mary Kay's in regards to how to run a company. I initially thought my beliefs were too "soft" - meaning that I'm too sensitive about the feelings of others, etc.

I work for a company which believes in the total opposite of Mary Kay's (MK) beliefs. I try everyday to have them see their lack of communication, involvement, etc. brings down morale. Well, they want no part of it and keep telling me that they've been around for this many years and haven't had any problems. What's funny is that the company has never grown in size, or in dollars. Which MK addresses in one of the last chapters of her book.

There are so many statements in this book that it would take me days to type them all out, but it's definitely a book I would recommend reading if you feel as though the company morale has gone so low that it's reached the soles of your feet.
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