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The Max Strategy: How A Buisnessman Got Stuck At An Airport... Paperback


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Product Details

  • Paperback: 128 pages
  • Publisher: Harper Perennial (May 21, 1997)
  • Language: English
  • ISBN-10: 0688153828
  • ISBN-13: 978-0688153823
  • Product Dimensions: 0.5 x 4.8 x 7.2 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,788,738 in Books (See Top 100 in Books)

More About the Author

Writing two newspaper columns a week, I'm always looking for good stories about the human side of business. If you have a charming, funny, infuriating or heartwarming episode of management, customer service or innovation, I'd love to hear it.

(The columns are "The Corporate Curmudgeon" and "Kate & Dale Talk Jobs", written with employment genius Kate Wendleton. Between the two, they run in over a hundred papers.)

Customer Reviews

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I dug out this book recently, 3 yrs after buying and reading it.
M. S. A. Li
I love the idea and the book has a very unusual way of explaining it that sticks with you and makes sense.
Book Fanatic
Each person is their own best motivator and this book really hits home for normal, everyday people!
Sue Hausknecht

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Sue Hausknecht on November 11, 1999
Format: Hardcover
Every self help book says to make goals for yourself. Each job interview asks, "So, Where do you want to be in five years?" My answer has always been "I don't know!" Finally, a book that doesn't make you feel like an idiot for wanted to take each day as it comes. Each day brings new opportunities. I finally found a person (MAX) that say's the same thing! Great - now I don't feel like I'm insane. Each person is their own best motivator and this book really hits home for normal, everyday people! Extremely easy reading - read it in one day! Can't believe this never hit the Best-Seller List. Felt down in the dumps - My husband bought it for me and I can't tell you what a difference this book has made. Giving it as a gift for x-mas! Read it and you won't be sorry!
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4 of 4 people found the following review helpful By Eric Anderson on November 29, 2003
Format: Paperback
This book was my introduction to Dale Dauten and remains one of my favorite business books because of the novel way the author finds to make practical advice memorable.
The book is organized as a conversation between a successful entreprenuer and a stranded burned-out businessman at snowed-in O'Hare airport. Max Elmore,our hero, helps his new friend see the nature of innovation and the connection between innovation and business success.
For the person who wants the reputation as an innovator (and ain't that what makes life fun?) this is a little book that can be read and understood in a few short hours.
If you have the courage to devote the additional time to completing the exercises outlined in the book you can expect to uncover some interesting experiments that might lead you to some new methods and new thinking.
If you are interested in innovatation and experimentation as an employee or a business owner, the few hours reading this book will be richly rewarded.
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4 of 4 people found the following review helpful By M. S. A. Li on June 24, 2000
Format: Paperback
I dug out this book recently, 3 yrs after buying and reading it. Looking back, can't believe how much this book has influenced my thinking and direction in life. I guarantee that all those seeking a breakthrough in their lives will find this book most relevant and applicable. Among all the leading-edge business and management books I've bought and read, this one contains some of the most lasting ideas and concepts... This book is for next-generation entrepreneurs, visionaries, leading-edge thinkers and innovators; not for readers looking for conventional ideas and strategies. Get a head start - Buy and read this book to prepare yourself to thrive in the new digital economy.
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4 of 4 people found the following review helpful By Mitchell D. Erickson on December 24, 1999
Format: Hardcover
This is a short novel-format book crammed with a bunch of thought-provoking nuggets. A couple of illustrative quotes:
"You can't get to *better* without first getting to *different*."
"If you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten."
This book will help you think through your career and your priorities, no matter whether you manage yourself or lead thousands of people.
Like all of the best books in this genre, "Max" contains no recipes for success or other "One Minute" solutions. There are no quick fixes in business. Dauten has provided us a few tools to improve.
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3 of 3 people found the following review helpful By R. L. Crawford on July 13, 2004
Format: Hardcover
The main character in Dale Dauten's magnificent story, The Max Strategy, is Max Elmore, an old man with infectious enthusiasm, insatiable curiosity, and wisdom gained from a lifetime of management consulting to leaders across a spectrum of organizations. Max meets the book's fictional author during an extended delay at O'Hare Airport, and during their ensuing conversation, one of the topics Max discusses is 'becoming a flukologist':
"Burton Malkiel (A Random Walk Down Wall Street) dreamed up an imaginary coin-tossing contest. A thousand contestants in a line; heads was a winner, tails a loser. So the thousand people toss their coins and about five hundred get tails and lose. The five hundred with heads toss again. After seven tosses there are just eight coin tossers left. By this time crowds start to gather to witness the surprising ability of these expert coin tossers. The winners are overwhelmed with adulation. They are celebrated as geniuses in the art of coin tossing - their biographies are written and people urgently seek their advice. After all, there were a thousand contestants and only eight could consistently flip heads."
"Naturally, if you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten. Think how many great novels you've read that never became best-sellers. Think how many actors you see in local or regional theaters who are as good as those on Broadway. Their problem isn't talent or work ethic; it's that they aren't expert coin tossers."
"Remember this: The coin tosser who gets the most 'heads' is the one who gets the most tosses. Given enough chances, chance is your friend."
"Yes, a fluke is a fluke.
Read more ›
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2 of 2 people found the following review helpful By Varun Malhotra on August 13, 2002
Format: Hardcover
A very very good book. The great thing about this book is that once you start reading is, you will not let go... The book tries to reinvent our thinking from the normal rut. Definately a good read. You might not agree with the author at certain junctures, but then he comes up with very good examples.
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