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The McDonaldization of Society 6 Paperback – June 2, 2010

10 customer reviews
ISBN-13: 978-1412980128 ISBN-10: 1412980127 Edition: Sixth Edition

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Editorial Reviews

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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Product Details

  • Paperback: 328 pages
  • Publisher: SAGE Publications, Inc; Sixth Edition edition (June 2, 2010)
  • Language: English
  • ISBN-10: 1412980127
  • ISBN-13: 978-1412980128
  • Product Dimensions: 8.9 x 6.1 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #389,496 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful By Jonathan VINE VOICE on October 26, 2011
Format: Paperback Verified Purchase
I took an Introduction to Sociology course that used both this and Jon Witt's The Big Picture: A Sociology Primer. While I found Witt's book to be engaging and informative to someone new to the field, I did not enoy Ritzer's book very much. Not to say he doesn't have good ideas, but I found the writing bland and, at times, overly technical.

Ritzer argues that the fast-food priciples epitomized by McDonald's - efficiency, calculability, predictability and control - are permeating society as a whole. He takes examples from the mundane (food shopping) to the extravagent (climbing Mount Everest) to the horrifyingly extreme (the Holocaust) to illustrate his point. He also devotes time to detailing how one can "deMcDonaldize" society. He also has extensive endnotes for further reading.

However, this book contains some very serious flaws. It is very obvious that Ritzer views this McDonaldization as a completely negative entity, glossing over the fact that, in non-extreme doses, some of those four priciples can be good things. His bias is so evident he goes as far to quote Weber and say that McDonaldization is leading us into a "polar night of icy darkness." I find it a little hard to take his text seriously when he uses such metaphors.

He also devotes a chapter to "Globalization and McDonaldization," which starts out well enough but ends up being little more than a plug for another of Ritzer's books that made my head hurt with its liberal use of jargon and confusing syntax ("Although the grobalization of nothing is at odds with the glocalization of something,... the grobalization of nothing is also at odds with the grobalization of something...
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This book makes interesting, logical reading as long as you accept that 'macdonaldization' is a bad thing. If you find no problem with the concept then it is a bit like proving black is white.
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By Boris J. Hertslet on January 26, 2013
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Another textbook that I had to buy for my PMBA program. This book can be summed up in one word, repetition. The same problems were discussed over and over throughout the book.
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2 of 3 people found the following review helpful By moni on December 27, 2011
Format: Paperback
Great book, lot of interesting facts, easy to read, well arranged, good for using in some research papers or essays.
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By Maria on September 20, 2013
Format: Paperback Verified Purchase
it has served its purpose for the one of my class requirements! It has some interesting info not expected. Thanks!
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