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Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.
Lorrie Thomas Ross, MA aka The Marketing Therapist, is a motivational marketing speaker, educator, author, and instructor on the lynda.com online learning library.
She is the founder and CEO of Web Marketing Therapy, Inc., a marketing agency and training company that diagnoses, prescribes and guides healthy web marketing solutions. Her marketing expertise empowers organizations to create scalable web solutions that brand, build and boost business. She speaks nationally on a number of marketing-related subjects. Lorrie teaches custom workshops for corporations and teaches courses and workshops through UC Berkeley Extension. Her book is used in college and university courses and is a common companion to professionals looking for online marketing management expertise, support and guidance. Her courses on lynda.com include Online Marketing Fundamentals, Google+ for Business, Writing Press Releases, Brand Building Basics and Personal Branding Basics.
Ross' marketing and education background have turned her into a markeding evangelist (that's not a typo, it's a mashup: Marketing + Education = markeding®). She is staging a peaceful revolution on the way that people and companies think about and approach marketing. Approaching marketing in an ethical way with a pure, educational purpose both educates a target market and helps people better understand why to support an organization's products and services (it also takes the stress out of marketing!)
Lorrie Thomas Ross holds a Master's degree in Organizational Management from Antioch University. She has been featured in the media as an online marketing expert by publications including INC, Forbes, SUCCESS Magazine, the Associated Press, eCommerce Times, Entrepreneur and FOX News.
This book has been a struggle to read. It's not the material---the actual instruction is basic online marketing information that can be found online for free---it's the writing. For a book with the McGraw-Hill name attached to it, I expected better. I hate picking on authors; I know how much work it is to write a book. But in this case I wish a good editor had helped make the book more readable. As it is, the book is a great lesson in how NOT to write. It's full of cliches (e.g. There is no I in TEAM). Lots of exclamation points! And some downright confusing writing.
The book begins with three Online Marketing Rules. Rule #3 states "You have conquered all three rules by picking up this book. Don't let it go!" Huh? That's rule number three?
The author promises "36 action-packed hours that will lead you to web greatness." The rationalization for this is that the "Web phenomena Facebook started with only a few hours of very simple programming (honestly), and now has a valuation in the billions of dollars." Huh? Maybe I missed the point, but I seriously doubt Facebook is the result of "only a few hours of very simple programming."
In describing Chapter 8 the author says "Search Engine Optimization delves into SEO." Isn't this like saying "Search engine optimization delves into search engine optimization?" The author then says "You will also learn how social media (Facebook, Twitter, Linkedin, etc) can boost SEO for total web domination." I'm not sure "total web domination" fits with the authors' other remarks in the book about online marketing being primarily about creating valuable relationships, but it seems out of place. I also don't think it's true.Read more ›
I have trouble understanding how this book got such high reviews. I'm wondering if mindless Marketing people support their own kind, but for the rest of us who have surfed the web and understand simple concepts, this book is just a step above useless. It was actually a long read for the amount of substance it offered, and extremely repetitive (to fill space I'm guessing) but it could have been a 2-part article online...and I've read better as such. I'm a web designer and I was looking for some deeper SEO tricks and/or some tangible marketing advice beyond meta tags, start blogging, and make a facebook fan page...duh, thanks. For real SEO advice I recommend a dedicated SEO book, and for a good book of marketing advice...well, tell me when you find it.
[[VIDEOID:mo28RETNYX83A1E]]I gave this book a 5-star rating, yet wished I could have awarded 10-star ranking. Lorrie Thomas--not a born techie, but an entrepreneur who developed her skills incrementally (as most of us have to do)--asserts at the outset that the "true meaning of marketing is maximizing relationships." Using the tools and strategies she recommends, you will be able to enrich your current professional relationships and cultivate new ones far more rapidly.
Once you have completed reading this book, you will go back to it constantly as a valuable resource for strengthening your online presence.
Have you started small with your Web marketing? Then follow Lorrie Thomas' advice: "Start small, then snowball."
You will be amazed at the depth of the author's research, and so pleased that she illustrates her information in clear and often witty language.
My prediction: You will decide that purchasing, reading, and applying this book was one of your wisest professional steps.
The Complete Communicator: Change Your Communication-change Your Life!
In this comprehensive guide to online marketing, you'll learn everything you need to know in order to create and execute a powerful online marketing plan.
Lorrie covers all the components of online marketing:
* Website * Content Marketing * Blogging * Social Media marketing * Web Analytics * Search Engine Optimization * Online Advertising * Email marketing * Online public relations.
For each component, Lorrie shares best practices, real-life examples and resources. I've been doing online marketing for several years and I've learned some new things from this book. This is also the first time I've read a clear explanation of web analytics and search engine optimization.
Why this book is so powerful:
* the online marketing components are presented in a very clear and easy to understand format. There's no technical jargon; Lorrie writes for the business person, not the technology person.
* the emphasis on setting your strategy before jumping into the tactics. Setting up online accounts like Twitter is very easy; it's your strategy that will determine if you're successful.
* the tactical steps help you get started. For example, Lorrie reviews the pros and cons of self-hosting a blog.
* the material is reinforced by the questions at the end of every chapter. There's even an online test to further reinforce your knowledge!
* the hard copy book is great for reference. I'll definitely keep this book on my desk.
* the listing of additional online resources for each marketing component.
* the final chapter on putting it all together. This chapter includes a sample timeline for getting started, examples of goals and measures of success.Read more ›
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