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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) Paperback – January 18, 2011
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About the Author
More About the Author
She is the founder and CEO of Web Marketing Therapy, Inc., a marketing agency and training company that diagnoses, prescribes and guides healthy web marketing solutions. Her marketing expertise empowers organizations to create scalable web solutions that brand, build and boost business. She speaks nationally on a number of marketing-related subjects. Lorrie teaches custom workshops for corporations and teaches courses and workshops through UC Berkeley Extension. Her book is used in college and university courses and is a common companion to professionals looking for online marketing management expertise, support and guidance. Her courses on lynda.com include Online Marketing Fundamentals, Google+ for Business, Writing Press Releases, Brand Building Basics and Personal Branding Basics.
Ross' marketing and education background have turned her into a markeding evangelist (that's not a typo, it's a mashup: Marketing + Education = markeding®). She is staging a peaceful revolution on the way that people and companies think about and approach marketing. Approaching marketing in an ethical way with a pure, educational purpose both educates a target market and helps people better understand why to support an organization's products and services (it also takes the stress out of marketing!)
Lorrie Thomas Ross holds a Master's degree in Organizational Management from Antioch University. She has been featured in the media as an online marketing expert by publications including INC, Forbes, SUCCESS Magazine, the Associated Press, eCommerce Times, Entrepreneur and FOX News.
Top Customer Reviews
The book begins with three Online Marketing Rules. Rule #3 states "You have conquered all three rules by picking up this book. Don't let it go!" Huh? That's rule number three?
The author promises "36 action-packed hours that will lead you to web greatness." The rationalization for this is that the "Web phenomena Facebook started with only a few hours of very simple programming (honestly), and now has a valuation in the billions of dollars." Huh? Maybe I missed the point, but I seriously doubt Facebook is the result of "only a few hours of very simple programming."
In describing Chapter 8 the author says "Search Engine Optimization delves into SEO." Isn't this like saying "Search engine optimization delves into search engine optimization?" The author then says "You will also learn how social media (Facebook, Twitter, Linkedin, etc) can boost SEO for total web domination." I'm not sure "total web domination" fits with the authors' other remarks in the book about online marketing being primarily about creating valuable relationships, but it seems out of place. I also don't think it's true.Read more ›
|Length: 8:23 Mins|
Once you have completed reading this book, you will go back to it constantly as a valuable resource for strengthening your online presence.
Have you started small with your Web marketing? Then follow Lorrie Thomas' advice: "Start small, then snowball."
You will be amazed at the depth of the author's research, and so pleased that she illustrates her information in clear and often witty language.
My prediction: You will decide that purchasing, reading, and applying this book was one of your wisest professional steps.
The Complete Communicator: Change Your Communication-change Your Life!
Lorrie covers all the components of online marketing:
* Content Marketing
* Social Media marketing
* Web Analytics
* Search Engine Optimization
* Online Advertising
* Email marketing
* Online public relations.
For each component, Lorrie shares best practices, real-life examples and resources. I've been doing online marketing for several years and I've learned some new things from this book. This is also the first time I've read a clear explanation of web analytics and search engine optimization.
Why this book is so powerful:
* the online marketing components are presented in a very clear and easy to understand format. There's no technical jargon; Lorrie writes for the business person, not the technology person.
* the emphasis on setting your strategy before jumping into the tactics. Setting up online accounts like Twitter is very easy; it's your strategy that will determine if you're successful.
* the tactical steps help you get started. For example, Lorrie reviews the pros and cons of self-hosting a blog.
* the material is reinforced by the questions at the end of every chapter. There's even an online test to further reinforce your knowledge!
* the hard copy book is great for reference. I'll definitely keep this book on my desk.
* the listing of additional online resources for each marketing component.
* the final chapter on putting it all together. This chapter includes a sample timeline for getting started, examples of goals and measures of success.Read more ›
Most Recent Customer Reviews
It's a good overview / primer of online marketing.
Don't expect to dig deep or master any of the techniques. Read more
This is a great book if you are 6. Anyone 8 or older, please don't bother. It was a total waste of my time. Everything in this book can be find online, for free.Published 7 months ago by Ashish Markanday
Good one. Provides a good foundational treatment of online marketing end to end. Brings it all together with a daily plan a the end of the book. Read morePublished 17 months ago by Robin
Extremely well-written and provides a comprehensive, step-by-step guide to becoming an online marketing guru. Thank you Lorrie Thomas!Published 18 months ago by baldwsu
Great information in this book for marketing noobs to experienced online marketersPublished 18 months ago by William