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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World Paperback – January 8, 2009


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Product Details

  • Paperback: 272 pages
  • Publisher: Robert Reed Publishers; 1 edition (January 8, 2009)
  • Language: English
  • ISBN-10: 1934759201
  • ISBN-13: 978-1934759202
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,413,835 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Henderson is a veteran communications strategist, Emmy Award winning former on-air CBS Network News correspondent, writer, and online publisher. Based in the Washington, D.C., area, he advises organizations globally on media communications methods for competitive positioning and enhanced brand awareness using today's dynamic convergence of mainstream media with the online digital revolution.

More About the Author

DAVID E. HENDERSON is an accomplished author, communications and crisis strategist, lecturer and award-winning former CBS Network News correspondent. He lives near Washington, D.C.

He is president and owner of News Strategies LLC, a new kind of communications consulting firm - committed to helping CEOs and top executives transform their businesses and organizations.

Working with clients, David skillfully uses results-focused communications, harnesses the influential power of the Internet, and builds practical methods for engagement and awareness before the news media and audiences. The firm is based in Washington, DC, with European representation in the U.K.

David has extensive credentials in the fields of journalism, corporate and crisis communications, image and reputation management, online technology, and media outreach.

A blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles. His personal blog - DavidHenderson.com - focuses on trends in the fields of communications, brand management and the media.

He regularly lectures at communications and media relations workshops in the U.S. and Europe.

Customer Reviews

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This book is a must for any leader who wishes to get his or her message across.
Eric Mondschein
Henderson highlights the best possible ways to enhance brand awareness with authenticity and meaningful communication.
nettie reynolds
If you are in media relations or corporate communications you got to read this book.
David M. Scott

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By nettie reynolds on January 12, 2009
Format: Paperback Verified Purchase
This book is absolutely a must have for every CEO who really wants to understand how to initiate and engender the media in this high pressured competitive time for media coverage.

Henderson highlights the best possible ways to enhance brand awareness with authenticity and meaningful communication.

Chapter 19 titled, "Here Come the Lemmings," is a must-read for anyone who wants to know how stories get to the top.

Henderson's book is also filled with real-world tips on managing crisis communication, understanding journalists and the value of apology are spot on.

The book is filled with insights from working journalists, PR pros and corporate communicators. I highly recommend it for every corporate library as well as college communication programs!

It is a perfect coupling to David Meerman Scott's "The New Rules of Marketing and PR." The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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1 of 1 people found the following review helpful By Steve Kayser on March 28, 2009
Format: Paperback
The best books make you better. They leave a sometimes subtle, but always indelible, mark on you in some way.

The best books are also accurate, specific, authentic and helpful in your life of business. They can also be meaningful in your business of life. Sometimes they're both.

"THE MEDIA SAVVY LEADER,"by David Henderson, is one of those books.

Though targeted at Business Executives and focused on how-to-deal professionally with the Media, it is in fact, a book that's a 2009 "How-To-Communicate Professionally" in business or life. To anyone, anywhere, anyway at anytime. It should be mandatory reading in high schools and colleges.

The lessons in this book are culled from David Henderson's years of experience as an Emmy Award-winning former CBS Network News correspondent. Told in a true storytelling style they detail a journey of dealing and working with world-wide luminaries like Dan Rather, Walter Cronkite, Mark Cuban, Steve Jobs and Bob Schieffer, among many others.

There is one overarching theme, though. That theme? THE MEDIA SAVVY LEADER communications lessons are applicable in all aspects of business. Sales. Marketing. Public Relations. Customer Service, and on and on and on.

Why?

Because THE MEDIA SAVVY LEADER deals in the hard realities of business today - business communications tend to be lame, vain,verbose, corporate gobbledygook full of pompous obfuscations that mean nothing to no one. Just words. Useless words drained of all meaning. It's rare to see a well-written, clear, authentic, accurate and specific communication coming from any business organization. But it won't be if you learn and apply the lessons and insights in THE MEDIA SAVVY LEADER. What lessons?
Read more ›
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1 of 1 people found the following review helpful By David M. Scott on December 22, 2008
Format: Paperback
There are a bunch of books out there about media relations but almost all are flawed. The books to avoid are either written A) by some MBA-professor type with no real-world experience B) by a journalist with no background working in corporate communications for a company, nonprofit or government agency C) written exclusively from the media relations perspective (like a sales book) with nothing about what a journalist needs to do their job D) written as if we're in 1985 and there is no such thing as the Internet.

The Media Savvy Leader is terrific because David Henderson has been a success both as a journalist and as a media-relations practitioner. He is an Emmy Award-winning former CBS network news correspondent so he knows what it is like to be a working journalist. And as a media-relations advisor and strategist, he has been responsible for such stunning successes as generating massive national media attention on little Branson, MO. And Henderson knows the online world. He writes a terrific blog and knows how online communications fits into the mix.

If you are in media relations or corporate communications you got to read this book. Now. If you're a CEO who wants to influence the media the way Steve Jobs does at Apple it is a must read. I found the discussions on how and why it is essential to take media relations in-house and not trust your reputation to a bloated PR agency to be absolutely essential information.
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1 of 1 people found the following review helpful By Edward L. Lallo on March 27, 2009
Format: Paperback
If you are in public relations, corporate communications, executive communicatons, the media or even a CEO who wants to know how to boost the image of his or her organization in today's online world, David Henderson's new book, The Media Savvy Leader, is a MUST READ!

Henderson stresses the importance of creatively developing an effective storytelling message through that will attract media interest. As a former award winning journalist for CBS network news and a public relations practitioner with his own firm and national agencies, Henderson understands both media and corporate needs. He has special insight into the need of involving top corporate management into proactive media relations for their company or organization.

Henderson's belief that executives should create visionary messages that captivates people, communicate messages through interesting storytelling and especially talk about the organization's value instead of just the organization itself.

Citing successful corporate executives like Oprah Winfrey and Richard Branson, Henderson points out the value of expert storytelling that provides insight and vision using the "three pillars" of savvy communications leadership; be truthful, have a strategic plan and be original.

Don't be left behind. Read this book and become one of the new media savvy leaders.
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