THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, "In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty." - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, "To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true."
DAVID E. HENDERSON is an accomplished author, communications and crisis strategist, lecturer and award-winning former CBS Network News correspondent. He lives near Washington, D.C.
He is president and owner of News Strategies LLC, a new kind of communications consulting firm - committed to helping CEOs and top executives transform their businesses and organizations.
Working with clients, David skillfully uses results-focused communications, harnesses the influential power of the Internet, and builds practical methods for engagement and awareness before the news media and audiences. The firm is based in Washington, DC, with European representation in the U.K.
David has extensive credentials in the fields of journalism, corporate and crisis communications, image and reputation management, online technology, and media outreach.
A blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles. His personal blog - DavidHenderson.com - focuses on trends in the fields of communications, brand management and the media.
He regularly lectures at communications and media relations workshops in the U.S. and Europe.
