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From the plain-spoken writing style of David Henderson to the rich insights he freely shares, this book is exceptional in the value it delivers in the area of communications. Read morePublished on April 5, 2009 by Louis Columbus
What a splendid, useful book, Mr. Henderson. I remember you from CBS news,
along with my first copy-writing mentor, Charles Kurault. Read more
This is a "must-read" book for all journalists, writers, and communication folks -- especially (but not only)if they are, in one form or another, in a managerial position. Read morePublished on March 31, 2009 by Abbas Djavadi
David Henderson in The Media Savvy Leader: Visibility, Influence and Results in a Competitive World, assists the reader in understanding the the importance of developing a message... Read morePublished on March 26, 2009 by Eric Mondschein