"The Media Training Bible goes far beyond the standard media training guides and is must-reading for anyone who would be the least bit frightened by an unexpected knock on the door from the local TV news crew. Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The Publicity Hound
"The Media Training Bible is a must read for learning best practices for creating, delivering, and staying on message with the media--a reference you'll want on your top shelf." - Wayne Bloom, CEO, Commonwealth Financial Network
"If more politicians read The Media Training Bible, there would be many fewer embarrassing stories about them featured on Political Wire." - Taegan Goddard, Founder and Publisher, Political Wire
"Brad Phillips' book will become THE Media Training Bible for CEOs, leaders, and spokespersons who want to be a winner with the media. After 30 years of PR consulting and media training myself, I've never seen the topic so well organized and practically delivered." - Jeff Domansky, The PR Coach
"In a chaotic media landscape, Brad Phillips offers a thorough and engaging guide to getting your message out authentically and effectively. Take Brad's advice to heart." - Richard Harris, Former Director of Afternoon Programming, NPR
"Executives and other professionals will want to keep this invaluable resource within reaching distance for many years to come." - Russ Mittermeier, President, Conservation International
About the Author
Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog (MrMediaTraining.com).
He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies.
Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC's Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.
He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.
Phillips is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets.
He is a weekly contributor to Politico's "The Arena" and a frequent contributor to Ragan's PR Daily, one of the world's most popular public relations websites.
Company Site: PhillipsMediaRelations.com