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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview Kindle Edition

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Editorial Reviews

Review

"The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately." - Michael Sebastian, Managing Editor, Ragan's PR Daily

"The Media Training Bible goes far beyond the standard media training guides and is must-reading for anyone who would be the least bit frightened by an unexpected knock on the door from the local TV news crew. Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The Publicity Hound  

"The Media Training Bible is a must read for learning best practices for creating, delivering, and staying on message with the media--a reference you'll want on your top shelf." - Wayne Bloom, CEO, Commonwealth Financial Network

"If more politicians read The Media Training Bible, there would be many fewer embarrassing stories about them featured on Political Wire." - Taegan Goddard, Founder and Publisher, Political Wire

"Brad Phillips' book will become THE Media Training Bible for CEOs, leaders, and spokespersons who want to be a winner with the media. After 30 years of PR consulting and media training myself, I've never seen the topic so well organized and practically delivered." - Jeff Domansky, The PR Coach

"In a chaotic media landscape, Brad Phillips offers a thorough and engaging guide to getting your message out authentically and effectively. Take Brad's advice to heart." - Richard Harris, Former Director of Afternoon Programming, NPR

"Executives and other professionals will want to keep this invaluable resource within reaching distance for many years to come." - Russ Mittermeier, President, Conservation International

About the Author

Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC.

Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog (MrMediaTraining.com).

He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies.

Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC's Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.

He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.

Phillips is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets.

He is a weekly contributor to Politico's "The Arena" and a frequent contributor to Ragan's PR Daily, one of the world's most popular public relations websites.

Blog: MrMediaTraining.com
Company Site: PhillipsMediaRelations.com
Twitter: @MrMediaTraining
Facebook: Facebook.com/MrMediaTraining

Product Details

  • File Size: 1037 KB
  • Print Length: 256 pages
  • Page Numbers Source ISBN: 0988322005
  • Publisher: SpeakGood Press (December 11, 2012)
  • Publication Date: December 11, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ISBN-10: 0988322013
  • ISBN-13: 978-0988322011
  • ASIN: B00AMROEE4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #198,937 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC.

Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog (http://www.MrMediaTraining.com).

He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies.

Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC's Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.

He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.

Phillips is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets.

He is a weekly contributor to Politico's "The Arena" and a frequent contributor to Ragan's PR Daily, one of the world's most popular public relations websites.

Mr. Phillips has served as a broadcast journalism judge for the prestigious Robert F. Kennedy Journalism Awards, which recognize news programs for outstanding reporting of problems of the disadvantaged.

Blog: www.MrMediaTraining.com
Company Site: www.PhillipsMediaRelations.com
Twitter: @MrMediaTraining
Facebook: www.Facebook.com/MrMediaTraining

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10 of 11 people found the following review helpful By Taegan Goddard on December 6, 2012
Format: Paperback
The Media Training Bible is packed with things you need to know when you deal with reporters and news organizations. It's filled with practical examples of the right way to do things, from handling a basic interview to dealing with a full blown crisis. This book will make you a better communicator. Highly recommended.
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5 of 5 people found the following review helpful By John Barnett on December 27, 2012
Format: Paperback
As a public and media relations practitioner for more years than I care to remember, I highly recommend Brad Phillips' Media Training Bible as a refreshing departure from the usual never-ending droning you see in many PR and media relations books. I have often had to trudge through endless chapters of concepts and theories trying to make it to Chapter 15 in order to get to anything useful or applies to my day-to-day work. Not so in the Media Training Bible, and I truly appreciate that Phillips gets down to business.

This book goes straight to the heart of practical -- and highly useful -- message development, news ground rules, media formats and great common-sense interviewing techniques and tips to help anyone become an effective and well-prepared spokesperson. His eight-section approach with two-page lessons quickly takes the reader from basics to pro in a clear and easy to follow method. Using real-world case studies and examples from his professional career, Phillips reinforces each set of teaching points to create strong foundations for upcoming sections and exercises. And the inclusion of social and other online media outlets makes this book a smart and up-to-date 21st century go-to reference for media relations and crisis communication processes.

The Media Training Bible should be on the required reading list for any organization leader, corporate CEO or over-cautious lawyer who defaults to "no comment" for any question (assuming you would let a lawyer be spokesperson). It should certainly be on the shelf of any practicing public relations professional. I side with Stevew; I should like to have two copies so that I had an extra copy for easy reference, full of highlights and post-it tabs.
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4 of 4 people found the following review helpful By D. Brody on December 18, 2012
Format: Paperback
Brad Phillip's Media Training Bible is an invaluable resource for any communications professional--agency or client-side. I would even recommend this for executive directors of small nonprofits who don't have access to communications counsel.

Phillips covers all aspects of dealing with the media (including social media), from messaging to appearance. Through easy-to-read lessons, he provides practical, tested tips and information that will help anyone who has to give a presentation or speak to a reporter.

The section that I found the most helpful was Messages and Message Supports, where Phillips provides a useful approach to developing messaging that is relevant to your audience using CUBE A components (consistent, unburdened, brief, ear-worthy and audience-focused). There are many spokespeople who tend to go "off-message" or whose message is too complicated, who could benefit from this exercise.
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4 of 4 people found the following review helpful By Rodger D. Johnson on December 30, 2012
Format: Paperback
Brad's book on media training is the missing link for public relations students who want an edge on the market. Yes, your course work teaches you about theory, how to write a press release and campaign, but what school doesn't teach you is exactly where The Media Training Bible fills the gap. From my point of view, this book offers practical and actionable advice you can use. Period. Theory is great. Action is better because it gets results. This book gives you the tools to get results.
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3 of 3 people found the following review helpful By cksyme on December 28, 2012
Format: Paperback
Being a former teacher, I love Brad Phillips' new book, The Media Training Bible. It speaks right to my learning style. The book is constructed like a workbook--a manual of sorts--with 101 succinct "lessons" on how to do everything related to media relations from ground rules for working with the media to how to select a media trainer and everything in between.

The lessons are sequential, understandable, and practical. They also have the benefit of Phillips' deep experience as a corporate-level media trainer and communications specialist. The chapters are short, but don't let that fool you. They are loaded with examples, exercises, and exegesis. Phillips cites case studies, other expert works, and how-to examples taken from his lengthy archive of real-life stories. There is even a workbook section where readers can learn to craft key messages on worksheets.

The best thing about this book, in my mind, is the progressive skill instruction. Phillips keeps the reader on an understandable path of learning that links each lesson to the next. The short length of each chapter keeps the reader engaged.

Hopefully readers will understand what a value this book is. We don't get access to this kind of material often--top pros who reveal their secret sauce so the rest of us can learn the skill. This book should be a requirement for communications and PR professionals in every sector. I am especially glad to see the book address crisis communications as part of media training. His hands-on approach to each subject in this book will give readers a bedrock foundation for good media relations.
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6 of 7 people found the following review helpful By Dave on December 9, 2012
Format: Paperback
The Media Training Bible is a great book, full of practical advice for how to work with the print, broadcast and online media. It covers a wide range of topics and situations, with lots of relevant and timely examples of how to handle day-to-day media requests - as well as difficult situations - and get your message across in interviews. The guidance provided throughout the book also applies to other business and personal meetings, group presentations...anywhere someone needs to effectively deliver a message and/or handle questions & answers.
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