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"The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately." - Michael Sebastian, Managing Editor, Ragan's PR Daily
"Don't pitch stories and don't accept requests for media interviews until you read this book." - Joan Stewart, Publisher, The Publicity Hound
"After 30 years of PR consulting and media training myself, I've never seen the topic so well organized and practically delivered." - Jeff Domansky, The PR Coach
Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC.
Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world's most-visited media training website, the Mr. Media Training Blog.
He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies. Phillips is a regular contributor to Politico's "The Arena," and a frequent contributor to Ragan's PR Daily.
Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC's Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism.
He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.
Well written, entertaining, useful.
Not for a weekend's reading, I am reading a chapter a time, letting it brew in my mind and just then going to the next one. Read more
Love this book! It provides practical and sound advice for anyone speaking publicly.Published 7 months ago by Wealthia White
I work in media relations and really liked this book so I recommened it to my boss who read it and now refers to it often. Read morePublished 9 months ago by Joy3888
I loved this book. Brad Phillips is very generous sharing his knowledge & experiences w the reader. He genuinely wants you to learn & therefore he establishes the trust. Read morePublished 9 months ago by Zohreh Rastegar
This is a terrific book—an ambitious and practical solution to the problem of coming across well when you’re facing a tough situation or audience. Read morePublished 10 months ago by Gary Genard
If you have enjoyed his Youtube videos, this book is the next best step.Published 13 months ago by Suma S.