Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. Because of ions, "the movement of people, the convergence of science, and the leap of computation," a wide range of materials available for new, recontextualized uses is becoming a norm rather than an exception, much as the Medici family of Renaissance Italy's patronage helped develop European arts and culture. For cases in point, Johansson profiles, among others, Marcus Samuelsson, the acclaimed chef at New York's Aquavit. An Ethiopian orphan, Samuelsson was adopted by a Swedish family, with whom he traveled widely, enabling him to develop the restaurant's unique and innovative menu. (Less familiar innovators include a medical resident who, nearly assaulted by an emergency room patient she was treating, developed outreach programs designed to prevent teen violence.) Chapters admonish readers to "Randomly Combine Concepts" and "Ignite an Explosion of Ideas." Less focused on innovations within a corporate setting than on individual achievements, and more concerned with self-starting and goal-setting than teamwork, Johansson's book offers a clear enough set of concepts for plugging in the specifics of one's own setting and expertise. But don't expect the book to tell you where to get the money for prototypes or production.
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“Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas.” (NOW Magazine 2007-10-10)See all Editorial Reviews
It's a word salad and nothing more. Will you learn something- probably not. What's most important is being in the "know" for that next business meeting. Read morePublished 4 months ago by Thinkinginpictures
Great coversation about what innovation is - and isn't - and how to facilitate innovative thinking. If we can apply intersectional innovation to our social systems and our... Read morePublished 4 months ago by Kim Taylor
Must read - encouraging and delightfull! Cook book for everyone who is interested in changing the world and being a part of it! Thanks to the author! Bravo!Published 6 months ago by naro
I found this book to be the encouragement to continue in the endless playfulness of the 'What if…….? Read morePublished 6 months ago by Tiffany Naboudet
This is a very shallow book on innovation. The author took an MBA at HBS, read some of the research of his instructors and did some additional interviews. Read morePublished 7 months ago by Jackal
I knew all of this was out there and going on, this book helps to explain it! Go ahead, take the chance, read this book! Read morePublished 7 months ago by P. D. Ladd