From the Paperback edition.
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The real strength of this book over others of its kind is the dialog between Lucas and Lorayne. They are fun to read and almost never get boring. There are anecdotes to at the beginning of most chapters and spread throughout the book.
Personally, I found Kenneth Higbee's "Your Memory" a better book, it's more complete a reference and gives much more of the why of memory rather than just the how of remembering. Depending on your needs, you might like this book more, it's got more examples on how to use the systems it introduces and is much lighter and a little less dry, although Higbee's book is very readable.
As with every other memory book, the techniques take time to learn and take considerable effort, but work very well. For a book on memory techniques, this book doesn't dissapoint.
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