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The Mesh: Why the Future of Business Is Sharing [Kindle Edition]

Lisa Gansky
4.2 out of 5 stars  See all reviews (42 customer reviews)

Print List Price: $15.00
Kindle Price: $10.33
You Save: $4.67 (31%)
Sold by: Penguin Group (USA) LLC

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Book Description

"Lisa Gansky is the ideal tour guide and provocateur for this big idea."
-Seth Godin, author of Linchpin and Poke the Box


Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.




Editorial Reviews

Review

"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea."
-Seth Godin

"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of Drive and A Whole New Mind

"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media

"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a culture of trust-in a way that really matters."
-Craig Newmark, founder of Craigslist

"Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon."
-Robin Chase, cofounder and founding CEO, Zipcar

"The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business."
-John Donahoe, CEO, eBay

"Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money."
-David Hornik, venture capitalist, August Capital

Review

"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea."
-Seth Godin
"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of "Drive" and "A Whole New Mind"
"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media
"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a cultu

Product Details

  • File Size: 555 KB
  • Print Length: 272 pages
  • Publisher: Portfolio; Reprint edition (September 23, 2010)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B0043RSIZU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #189,908 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
34 of 34 people found the following review helpful
Format:Hardcover
The key idea in this book is that we are changing from owning piles of products (and services) to sharing them and using them only when needed. Out here in San Francisco, where many folks use public transportation for commuting and shopping, few need to own a car. So, there's ZipCar, where you can "own" a car for a few days a month, on a "as needed basis". The author also uses Netflix as an example- but of course we have been renting videos and DVD's for quite some time before that company- there's rarely a need to keep an extensive and expensive video library at home.

As the author says "The Mesh difference is that with GPS-enabled mobile web devices and social networks, physical goods are now easily located in space and time. It has become very convenient to find a ride back from your meeting with someone heading to your neighborhood, or get a great deal for drinks close by, or locate an available home in a home exchange while traveling, or discover a new "popup gallery" near the dinner you're attending."

Other examples of course include the classic "timeshare"- condos. In fact I just stayed at one during a rather nice trip to Disneyworld. It was lovely and worked perfectly for us.

Gansky argues against the modern American "throwaway culture" and shows us that "The Mesh" will bring in more products that are "Durable, flexible, reparable and sustainable." " "When stuff became cheap, and then credit became cheap, we filled our lives with stuff - not the things we really care about. "

This is a fascinating concept and very cutting edge. What I found interesting is that it really sounds so obvious once the author points it out, and I agree we are headed that way more and more.

The book also contains more than 50 pages of "Mesh" businesses and references, and even more at the book's/author webpage.

This is Lisa's first book, she was the founder of several internet companies and is a well known entrepreneur.
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37 of 42 people found the following review helpful
Format:Kindle Edition
I should feel bad saying negative things about this book considering I got it for free from a Seth Godin pre-order, but...

Gansky obviously knows a thing or two about starting businesses. No question. She has done it before and she'll do it again no doubt. The thing is, her big idea doesn't go quite as far as she wants it to, or as she wants you to think it will. The big idea: if you can find a way to monetize having people share, you'll be able to open new business opportunities. She's got some insights: the idea of a baby clothes exchange definitely shows that sharing-based models aren't just limited to big-ticket items. But she overextends by suggesting that any type of business will be able to work this way. I would imagine that if you live in rural North Dakota on a farm, you can't exactly share your harvester in a Zipcar kind of network. You need it at exactly the same time as your neighbors. And I don't care how many shirt-sharing services you can think of, there's just no way I'm sharing shoes or underwear, and I'm sure I'm not alone. I am always more impressed when a book acknowledges the limits of its hypotheses. If you read this book, there's no reason everything can't work with sharing. If you think about the world, you know that can't be true.

There's also something so very "farmer's market" about starting a web-based business based upon sharing. There's nothing new about sharing. Rural communities have done it for years. I made the harvester/Zipcar example for a reason: rural communities have *always* shared big-ticket items and purchses. They've just never made it a business. Barn raising, crop harvesting, etc. aren't at all new and noteworthy and Gansky doesn't talk about them. Why not? My theory: because they don't send the right semiotic.
Read more ›
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52 of 63 people found the following review helpful
Format:Hardcover
In this painstakingly researched fun to read book (how often do those two go together) Gansky has outlined a trend that's been around but often overlooked. The internet has turbocharged our ability to share. It's created a platform for business models based on community use of expensive objects and services.

It'll take an hour to get her point, and then you'll see it over and over, everywhere you look.

Wow.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Change the way you think about business September 23, 2010
Format:Hardcover
Using clear, concise examples, Gansky defines a new space for entrepreneurs. Not only did I want to go out and join Zip car or help small business owners with a loan, I wanted to implement the same techniques that are making these companies successful. Gansky sets a terrific agenda for the post-consumer age.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Connecting through the Mesh September 23, 2010
Format:Hardcover
This book helps to reflect how a world that is transitioning to bringing physical and digital goods to markets in more
economical and environmentally conscious ways. This is the grid and will become a driver of future economic values. It is a must
read if you want to survive the digital transition that we are living through. It will impact every business and every individual.
If you want to stake out your role and figure out the eco system that you contribute to. I am recommending this to all my
associates.
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7 of 8 people found the following review helpful
5.0 out of 5 stars Fabulous read! September 23, 2010
Format:Hardcover
"The Mesh" is the best business book I've ever read, and should be required reading in every business program in the country. "The Mesh" business model is absolutely the future for business entrepreneurs. It's also good for consumers and the environment. As literature, the book is vivid, witty, and highly entertaining -- and grounded in concrete examples that we can all relate to. Kudos to Lisa Gransky and her collaborators for a great idea and a compelling presentation!
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Most Recent Customer Reviews
2.0 out of 5 stars Full of Buzzwords
The whole book reads like a bad sales pitch for the term "mesh". There is very little insight or a clear definition of the term, to warrant a distinction from existing... Read more
Published 2 months ago by Alex
3.0 out of 5 stars Pretty Good
Basically it tell you that renting things out and creating transparency is the new way of doing things. Good points. Read more
Published 5 months ago by Steven Tripp
4.0 out of 5 stars Needed it for a business class, cheap buy
I had to read this particular book for a business class at the University of South Carolina. It was a solid idea and read about how the future of a large portion of business will... Read more
Published 6 months ago by Daniel Moore
4.0 out of 5 stars Great ideas
Lots of great ideas in this book, and it really meshes the concept of business, data, connectivity, community and marketing together. Read more
Published 9 months ago by Danelle
5.0 out of 5 stars great book
great and fast shipment. product was as advertised and meets my needs. I would recommend again to others to buy from here.
Published 13 months ago by Manuel Rosendo
3.0 out of 5 stars Web, social, internet...
This is just the web committed social book www!

A fiend of mine met writer Lisa Gansky, he is a real web committed person.

Very modern issue.
Published 14 months ago by KK
4.0 out of 5 stars An indepht analysis of sharing business
The book shows all the facets and strengths of the sharing trend, which the author calls "the mesh". Read more
Published 16 months ago by Eduardo
5.0 out of 5 stars Pioneering and Informative Book
What surprised me in this book was the index at the end of businesses that already offer sharing services. Read more
Published 16 months ago by Becky Jewell
3.0 out of 5 stars Gripping at beginning, but spark fades after a few chapters
The first 50 pages of this book blew my mind. I even bought the book for a friend asap! (I am a millenial). Read more
Published 18 months ago by christine perakis
5.0 out of 5 stars Perfect! I am really satisfied with that order and everything! What...
Perfect! I am really satisfied with that order and everything! What else can I say..... Keep on the good job!
Published 19 months ago by DjLazar
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More About the Author

Lisa is an author of The Mesh: Why the Future of Business is Sharing, to be published by Penguin Press, Fall 2010. Since 1991, Lisa has been an entrepreneur and environmentalist focused on building companies and supporting social ventures where there is an opportunity for well timed disruption and a resounding impact. A founder and CEO of several internet companies, including GNN (the first web portal sold to AOL) and the largest consumer photo sharing and print service, Ofoto (sold to Eastman Kodak in 2001), Lisa's attention is on sustainable ventures with positive social impact. She puts a strong emphasis on clean energy, social networks, accelerating community engagement and awareness & exploring new platforms & business models.

As CEO, co-founder and chairman of Ofoto and President of Digital Services for Eastman Kodak, Lisa drew on her entrepreneurial spirit and experience developing global web and mobile services. Lisa & the team worked to develop Ofoto (now Kodak Gallery) into a world-class consumer services offering for over 50 million customers.

Lisa currently serves as a Director and Co-Founder of Dos Margaritas, an environmental foundation with programs focused in Latin America. She is an advisor & investor in several social ventures including: New Resource Bank, Convio, Squidoo, TasteBook, MePlease & Greener World Media.

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