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The Millionaire Code: 16 Paths to Wealth Building Hardcover – September 26, 2003

ISBN-13: 072-3812479627 ISBN-10: 0471426164 Edition: 1st

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Product Details

  • Hardcover: 352 pages
  • Publisher: Wiley; 1 edition (September 26, 2003)
  • Language: English
  • ISBN-10: 0471426164
  • ISBN-13: 978-0471426165
  • Product Dimensions: 9.4 x 6.3 x 1.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,618,026 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Do you want to become a millionaire? Seriously, do you really want to become a millionaire? If the answer is "yes" then you’re in luck, because no matter who you are, you already have all the tools to achieve this goal. Dr. Paul Farrell will show you how to harness that power. First, you need to get in touch with your secret millionaire’s personality code. Then, get into action and travel the path that best suits your unique personality. The Millionaire Code will show you how to do all that and much more.

Unlike so many other books that offer a "one-size-fits-all" approach to becoming a millionaire, this comprehensive guide will help you discover the only real way you can ever become a millionaire–your way! Author Paul Farrell believes that understanding who you are is the first step toward becoming a millionaire. He has created a personality profiling system to help you discover the type of millionaire you really are. Once you’re in sync with your true personality type, you will quickly understand your individual strengths and weaknesses, so you can focus your efforts on becoming a millionaire.

Filled with in-depth insights and practical advice, The Millionaire Code will clearly show you how to create a personal road map for success. In four intensely engaging and penetrating sections, this unique book will:

  • Provide a valuable overview of the history and science supporting personality profiling
  • Detail a simple self-test that will enable you to identify the four distinguishing factors in your unique Millionaire’s Code
  • Discuss Millionaire Temperaments that will give you four quick "shortcuts" into the depth of your personality
  • Discover your true character and mission in life, fulfill your dreams, and help you get rich in spirit and in fact

Once you take the test, have your unique four-letter code, and are pointed in the right direction, you’ll be introduced to sixteen different and fascinating millionaire personalities, from the visionary thinker to the results-oriented expert. Each profile summarizes the distinguishing characteristics of this personality type, what makes them tick, and how they are most likely to become financially successful in the world as well as fulfill their true destiny. In looking at each of these personalities you’ll receive invaluable lessons about the opportunities and challenges that lie ahead in your journey, and what you can do to get there.

There is no "one way" to become a millionaire because no two people are alike. Your way is the only real way–and you will find it within these pages. With The Millionaire Code as your guide, you’ll learn how to discover the real you and unleash the millionaire within.

From the Back Cover


"A wonderfully worthy book, especially in an era when the wrong kind of capitalism has been in the driver’s seat. The Millionaire Code is about something far more noble than money–the joy of living your life to the fullest simply by finding what it is you love to do, and then doing it. ‘Hats off’ to Paul Farrell for picking up where William Shakespeare left off: ‘This above all: to thine own self be true.’"
–John C. Bogle
Founder and former CEO, The Vanguard Group

"To make your savings grow, you need to know three things: the way the markets work, the way market history works, and the way you work. Let Paul Farrell take you on an enlightening, enjoyable, and profitable journey to the inner self of the successful investor."
–William J. Bernstein, PhD, MD
author of The Four Pillars of Investing: Lessons for Building a Winning Portfolio and The Intelligent Asset Allocator

"Combining personality theory, solid investment advice, and Zen philosophy, Paul Farrell demonstrates concretely how necessary it is to combine your personality and investing styles in order to create meaningful wealth. If you want to learn what it takes to develop your own unique investment strategy–the only kind likely to succeed–this is the book to get."
–Dr. Richard Geist
Clinical Instructor, Department of Psychiatry (Psychology)
Harvard Medical School

"An important work. Leave it to Paul Farrell to provide a truly unique insight into the minds of millionaire investors. I have been impressed with Paul Farrell’s work for many years. His latest book, The Millionaire Code, provides an important contribution to the world of investing. Truly unique insights."
–Charles Carlson
author, Eight $teps to $even Figures: The Investment Strategies of Everyday Millionaires and How You Can Become Wealthy Too

"It’s often said that if you don’t know who you are, Wall Street is an expensive place to find out. By helping you understand more about yourself, this book will help you become a more successful investor."
–Ric Edelman
Chairman, Edelman Financial Services, author of Ordinary People, Extraordinary Wealth, and Discover the Wealth Within You

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Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

19 of 19 people found the following review helpful By a reader on September 28, 2005
Format: Hardcover
The book suggests that it will provide 16 paths to bulding wealth, one for each Myers-Briggs type. Unfortunately it does not do so. For mine, what the book refers to as a visionary or INTP, it says instead, to forget building weath because "money is not why Visionaries are here in this lifetime". "Use your talents" is the only suggestion. Maybe others are better, but it appears to use most of its pages to discuss psychology and spends little time prescribing financial strategies.
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38 of 43 people found the following review helpful By Gregory McMahan VINE VOICE on July 5, 2004
Format: Hardcover
You gotta wonder about the kind of person who would write a book with 'Millionaire' in the title, especially a book written written on the subject by someone claiming to have a PhD. Then again, you gotta wonder about the kind of person who would read a book with the word 'Millionaire' in the title, but enough self-incrimination.
The Millionaire Code starts off with the right idea in mind. The author posits that the key to wealth-building begins with understanding one's unique personality, and he uses the (in)famous Myers-Briggs Personality Type Indicator test as a basis for pinpointing some general aspects of one's personality. Mr. Farrell then uses a variation of the Myers-Briggs test to identify 16 different personality types, analyze some general characteristics of each, and then recommend financial courses of action for each.
The book is liberally sprinkled with lots of Jungian-influenced pop-psychology, notable business quotes by the likes of none other than Warren Buffett and Donald Trump, among others, and is filled to the brim with excerpts from some of the more popular (and more obscure) self-help books. Because of this, I am not really sure how much of the book is the author's own original contribution, and at times I had to wonder about the integrity of the mix.
The book itself is structured in four parts. The first two parts lay out the foundation for the author's assertion that personality is the key to investing, and calls upon the works of Carl Jung, Isabel Myers-Briggs, and David Keirsey for support.
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11 of 12 people found the following review helpful By Dale C. Maley VINE VOICE on January 16, 2006
Format: Hardcover
Over the years I have really enjoyed Paul Farrell's comments on investing, particularly when he recommends passive index fund strategies.

Farrell's theory for this book revolves around the fact that 96% of Americans are not millionaires....and the reason more people are not millionaires is that their savings and investment strategy is not matched to their personality type (as measured by the Myers-Briggs 16 personality types).

An interesting theory, but unfortunately Farrell provides no research to back up his theory. It would be interesting to random sample the 4% of Americans who are millionaires and determine if their success was determined by matching their savings, investment, and asset allocation strategy to their personality type.

Farrell spends a lot of the book on reviewing and explaining the history and practice of the Myers-Briggs personality tests.

I was expecting that Farrell would next review each of the 16 personality types and then explain how each specific type could achieve a relatively high net worth. He does spend time explaining each of the 16 personality types, but offers almost no explanations and recommendations for increasing net worth.

All in all, I was disappointed in Farrell's book. His theory would have much more validity if he had done the research which linked personality type to the proper savings, investment, and asset allocation strategies. He also should have spent time explaining how each of the 16 personality types could increase their net worth.

A more interesting book linking Myers-Briggs personality types to investment strategies is The Psychology of Money by Jim Ware. It offers more specific recommendations for improving your investment skills based upon your personality type.
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8 of 8 people found the following review helpful By T. McGoughy on November 28, 2005
Format: Hardcover
The title of this book is entirely misleading. The book is more of an inspirational "feel good" book than it is a guide to becoming wealthy by doing what you love. The book starts off OK but quickly reveals itself for what it truly is once the author starts getting into personality types. He borrows material from other authors quite liberally and I began to wonder when the author was going to reveal an original thought.

The author also spends quite a bit of time in the early chapters ridiculing finance books that teach traditional wealth building methods like saving, investing in 401K, etc... by purporting that these methods do not work. If these methods do not work, why is the suggested reading chapter of this book saturated with the same books that he attempts to disparage?

He also suggests that working a 9 to 5 will never make you rich and in fact, you, the lowly worker are making others rich. In spite of these assertions, he suggests these same dead-end 9 to 5 jobs as the "millionaire code" for all the personality types except for the "Entrepreneurs". The bottom line is that there is nothing new in this book. It is the same material you have read numerous times before that has just been recycled to make it seem original. Sign me disappointed.
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