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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime. Paperback – January 4, 2011

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Editorial Reviews


"This is by far the best book ever written on the subject, better than Rich Dad Poor Dad, better than Think and Grow Rich, better than any book by Donald Trump..."
~ Amazon reader review

"You'll learn more in 2 days from this book than you will in 2 years of business college courses..."
~ Amazon reader review

"There are moments in your life where a light bulb just seems to turn on, a switch just seems to flip. If you're looking to induce one of these, look no further than this book."
~ Amazon reader review

"I can promise you that there is a clarity that comes with reading this book that no other book on the market will ever give you."
~ Amazon reader review

"The best book on acquiring wealth ever written..."
~ Amazon reader review

"I loved this book. It is dripping in authenticity and real-world experience. From the first, authentic page I was hooked. MJ DeMarco not only has created a book that motivates like nothing else I have read, he also provides the most important thing: a true framework for evaluating business decisions. It's safe to say that had I absorbed this book 10 years ago, I would be at least $100k-$200k richer today."
~ Amazon reader review

"...this book delivers much wisdom about business, money, and the creation of wealth. I have already had my first "liquidation event" and what this author says about how to get there is rock-solid truth."
~ Amazon reader review

"Not since Think and Grow Rich have I been as impressed with a book on the subject of wealth and success. Mr. DeMarco writes from a common, no-nonsense approach on how to become wealthy."
~ Amazon reader review

"Although the title and cover of the book make you think "infomercial for suckers", it's actually THE single best book I have read on this subject so far (and I've read plenty). I don't typically write reviews on books I purchase here on Amazon, but this one was so good that it compelled me to actually get off my lazy butt and post up a review. "
~ Amazon reader review

"If you want to get "rich" while you're young enough to enjoy it, read this book short-circuits you though a lot of the BS."
~ Amazon reader review

"This is an honest to goodness "Get Rich Quick" book. Most "Get Rich Quick" books or programs scam people into believing there is a method to "Get Rich Easy". MJ DeMarco does an extremely good job of telling the truth about what it takes to really achieve wealth. "
~ Amazon reader review

"I wholeheartedly recommend this book. I have read many finance books (Rich Dad, Cramer, Dave Ramsey, etc) and after reading The Millionaire Fastlane, I kept saying to myself "finally, someone who tells it like it is and isn't feeding me BS!"
~ Amazon reader review

"In life, there are people who get it, and people who don't get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building 'gurus'..."
~ Amazon reader review

--Amazon Reader Reviews

From the Author


The Millionaire Fastlane is the echo of a chance encounter I had long ago when I was a pudgy teenager. It was a Fastlane ignition of consciousness, a resurrection triggered by a stranger driving a mythic car--a Lamborghini Countach. The Fastlane was born, and with it the resolution and belief that creating wealth need not take 50 years of financial mediocrity devoured by decades of work, decades of saving, decades of mindless frugality, and decades of 8% stock market returns.

Often, this book references the Lamborghini brand, and it isn't to brag when I say I've owned a few. The Lamborghini icon represents the fulfillment of a prophecy in my life. It innocently
started when I saw my first Lamborghini and it kicked my ass out of my comfort zone. I
confronted its young owner and asked a simple question: "How can you afford such an awesome car?"

The answer I received, unveiled in chapter 2, was short and powerful, but I wish I had more. I
wish that man had taken a minute, an hour, a day, or a week to talk to me. I wish that young
stranger would have mentored me on how to get what I thought the Lamborghini represented:
wealth. I wish that man had reached into his car and given me a book.

Fast-forward to today.

As I endanger the streets in my Lamborghini, I relive that same moment except in role reversal. To celebrate my Fastlane success, I bought one of these legendary beasts, a Lamborghini Diablo. If you've never had the opportunity to drive a car that costs more than most people's homes,  let me tell you how it works...

You can't be shy.

People chase you in traffic. They tailgate you, rubberneck, and cause accidents. Getting gas is an event: people snap photos, enraged environmentalists give you the evil eye, and haters insinuate about the length of your penis--as if owning a Hyundai implies being well endowed.

Mostly, people ask questions.

The most frequent questions come from leering and inquisitive teenagers, as I was many years
ago: "Wow, how can you afford one of these?" or "What do you do?" People associate a
Lamborghini with wealth, and while I soon learned that that's more an illusion than anything
(any dimwit can finance a Lamborghini), it's indicative of a dream lifestyle that most people
conceive as incomprehensible.

Now when I hear the same question I asked decades ago, I have the power to gift a book and
perhaps, to gift a dream.

This book is my official answer.
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Product Details

  • Paperback: 336 pages
  • Publisher: Viperion Publishing Corporation; 1st edition (January 4, 2011)
  • Language: English
  • ISBN-10: 0984358102
  • ISBN-13: 978-0984358106
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (924 customer reviews)
  • Amazon Best Sellers Rank: #13,085 in Books (See Top 100 in Books)

More About the Author

MJ DeMarco is the current founder of Viperion Publishing Corp., a media company focused on online and print content distribution. He also is admin/founder for The Fastlane Forum, the webs' leading destination forum for start-up, finance, and entrepreneurial business discussions.

He was the former start-up Founder/CEO of (1997-2007), a global ground transportation aggregator and marketplace that he successfully built and grew into a profitable multimillion dollar company, all with no money, no formal training, and with just a few employees. In 2001, he sold the company and later reacquired the company via bankruptcy reorganization. He later sold the company again in 2007 to a Phoenix based private equity company.

Not long ago, MJ DeMarco lived with his mother, mopped floors, and sought the dream like so many others: the dream to live free from bosses, 9-5 jobs and life mediocrity. Through rigorous years of self-study, countless errors and failures, MJ cracked the code to wealth and shockingly discovered that it had nothing to do with jobs, 401(k)s, mutual funds, or penny-pinching your life away for 40 years.

By rejecting society's preordained "settle-for-less" financial roadmap, MJ was able to "retire" YOUNG in his thirties without sacrificing lifestyle. (Yes, he drinks Starbucks coffee, drives exotic cars, and hasn't canceled the movie channels! OMG!) In retirement, he writes part-time and operates his forum which promotes Fastlane entrepreneurship. He lives in beautiful Scottsdale Arizona and enjoys traveling, dining, entrepreneurship, softball, fitness and nutrition, working out and obviously, has a fanatical passion for the Lamborghini marquee.

Customer Reviews

Most Helpful Customer Reviews

213 of 231 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on June 4, 2011
Format: Paperback Verified Purchase
This is an honest to goodness "Get Rich Quick" book. But you must understand two things. First quick is 5 to 10 years. Second quick does not mean easy. Most "Get Rich Quick" books or programs really scam people into believing there is a method to "Get Rich Easy". MJ DeMarco, the author, does an extremely good job of telling the truth about what it takes to really achieve wealth.

The book starts off by describing three different economic paths and most people follow one of these paths. The first path is the sidewalk where people are basically living from paycheck to paycheck. The second is what MJ calls the slow lane - work hard for forty to fifty years, dutifully save 10% or more in your 401K and retire with a modest sum. However there are many dangers with the slow lane method. It depends on everything going right for those 40 - 50 years - not a good bet.

Then there is the fast lane. Here you are in control of your destiny, you work extremely hard for 5 to 10 years in a business which has the chance to make big money and once you build the business to size, you have a liquidation event, generally a sale.

There is a lot of wisdom in what he says. Most people who start their own businesses violate the rules that MJ gives. Your business must fill a need. It cannot be what you love or what you are good at. The product/service must be of value in the market place. And you must be able to scale the business - either by providing massive value to a few people or providing good value to a large number of people.

You cannot scale a local sandwich shop. Any business that cannot be scaled is simply a job.

MJ takes good aim at MLM opportunities and any other "business" that you can enter by buying a $199 distributor kit.
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164 of 190 people found the following review helpful By frederick scribner on January 9, 2011
Format: Paperback Verified Purchase
My cynical nature is rarely disappointed. And I was prepared for this book to be more self-published non-sense. I was wrong. This book is quite good - and I was pleasantly surprised. Think of it as similar to the 'Rich-Dad' series in tone, but with all the very best stuff there in spades - and with all the filler gone. The author is both an excellent writer (again, rare) and has a knack not only for telling it like it is, but for expressing himself with analytic accuracy and striking clarity. Essentially the book helps you re-think all you thought you knew about wealth creation. It's neither a how-to-guide (i.e., buy real estate) or the 'you can do it' feel-good treatise (a la Tony Robbins). Rather, it's critical thinking at its best. He works to debunk a number of wealth fantasies sold to the masses. In many ways, it's not althogether new, but it has rarely been delivered all in one package with such clarity and panache! I'm sure I could take a few critical stabs at it, but one fact remains: it's far superior to most out there in it's genre.
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274 of 324 people found the following review helpful By agarose2000 on October 1, 2011
Format: Paperback Verified Purchase
I understand why self-help books like this get "5-star" ratings. It is not because they work, but it is because they sell hope in a plausible manner.

This is not a bad book - in fact, the business concepts are very solid, and no different than what you would get in a "Cliffs Notes" of marketing. He just adds some energy and motivation within the text which make it differ from a conventional textbook.

The KEY problem which all buyers need to understand before purchasing this book : The claims he make that 'anyone' can motivate and make millions hand over fist by following his concepts, are not true. While I would agree that the concepts he puts forth are probably needed in large part to facilitate large-scale wealth generation, these concepts are so intrinsically obvious that in a practical setting, it is akin to selling fluff.

To put it in perspective from a more realistic scenario:

- Millions of people with far more experience, funds, and even talent than you or he have, attempt exactly what he states in creating businesses that scale well, serve a need, and don't require big startup costs. Vanishingly few succeed. Even in the author's very own area of expertise, 'net marketing', silicon valley venture capital firms are heavily involved investing millions to get the necessary insights to succeed reliably, and even they have a checkered history on it. It is extremely, extremely doubtful that a rookie, or even someone with a good skillset, can compete successfully time after time as the author suggests.

- The far more plausible reason for the author's success is luck.
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629 of 755 people found the following review helpful By Johnny H on August 27, 2011
Format: Paperback
Conclusion: Filler, buzzwords, personal anecdotes, emotional hooks about consumer goods = success. Cemented with the smallest amount of obvious and borrowed truth.

If you are looking for a practical book; THIS IS NOT IT. I read the first 20 chapters and not 1 piece of actionable information or steps to take... All it says is quit your job and start some awesome multi-million dollar business of some kind. Gee thanks, I'll get right on it.

EDIT: If you do want a practical book about retiring I very strongly suggest Early Retirement Extreme, and to a lesser extent, Your Money or You Life. These books will build the foundation success without the Hail Marys that make up the thesis of this alleged book.

If you do want such a book on the proper outlook, I strongly suggest 'Think and Grow Rich' by Napoleon Hill. It is the eloquent classic that this book (and nearly all others) fails to emulate. It is the original and definitive success book, all other "get rich" books borrow [and dilute] heavily from it.

The book is trash, I'm not sure what book the reviewers read. Or if they are real people/reviews.

Preface, mindless babble about his awesome Lamborghini... Cements the stupid road metaphor, which is never relented upon.

"So let me tell you about my reality. I live happily in a big house overlooking the mountains in beautiful Phoenix, Arizona. There are rooms in my house that I don't visit for weeks." Being mindlessly wasteful (and a douche) step 1 to getting your own Italian sports car.

Chapter 1:
"We're smart enough to know that wealthy 22-year-old kids don't get rich investing in mutual funds and stashing money in their 401(k)s from their job at the cell phone store." ...
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