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The MineFields [Hardcover]

Steven C. Eisner
4.5 out of 5 stars  See all reviews (15 customer reviews)

Price: $14.99 & FREE Shipping on orders over $25. Details
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Book Description

January 25, 2012
From an early age, Sam Spiegel single-mindedly pursued an entrepreneurial path that prepared him to transform a small-time ad agency into a regional powerhouse with national ambitions. A couple decades later, Sam had achieved almost everything he ever dreamed possible as the ad agency's rainmaker, fountainhead, and unflappable pursuer of success. One final goal remained: To consolidate his gains by attracting an international advertising conglomerate and cash out. That's when the nation is hit with the most unthinkable tragedy, and Sam begins to take stock of his own life, finding that he is growing weary of the relentless hunt. Unsatisfied in his marriage and embroiled in a mind-boggling professional crisis, everything Sam had achieved is put at risk.

Editorial Reviews

About the Author

Before writing his novel and after learning the ropes of the ad business at Doyle Dane Bernbach, New York, Steve C. Eisner built and led Eisner Communications, a Baltimore-based advertising agency, for more than two decades, creating hundreds of effective ad and PR campaigns for leading corporations including Black & Decker, Marriot, McCormick Spices, US Airways, Lenox China, the Maryland Lottery, the Nature Conservancy, and the United Way. Eisner Communications won numerous industry awards including CLIOs, ADDYs, EFFIEs, and the O'Toole for creative excellence across its entire client roster. THE MINEFIELDS is Eisner s first novel.

Product Details

  • Hardcover: 320 pages
  • Publisher: When Words Count Publishing; first edition (January 25, 2012)
  • Language: English
  • ISBN-10: 1937836029
  • ISBN-13: 978-1937836023
  • Product Dimensions: 8.5 x 5.6 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #2,067,710 in Books (See Top 100 in Books)

More About the Author

Before writing his novel and after learning the ropes at Doyle Dane Bernbach, New York, Steven C. Eisner built and led Eisner Communications, a Baltimore-based advertising agency, for more than two decades, creating hundreds of effective ad and PR campaigns for leading corporations and associations including Black & Decker, Marriot, McCormick Spices, PhRMA, US Airways, Lenox China, the Maryland Lottery, the Nature Conservancy, and the United Way. Eisner Communications won numerous industry awards including CLIOs, ADDYs, and EFFIEs, and the O'Toole for creative excellence across its entire client roster. THE MINEFIELDS is Steven C. Eisner's first novel.

Visit the author's website at: StevenC.Eisner.com

Customer Reviews

4.5 out of 5 stars
(15)
4.5 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Enter The Minefields - You Won't Want To Leave May 12, 2012
By Rich
Format:Hardcover
Steven Eisner's debut novel is both a fascinating and fun look at the inner workings of the ad industry and a compelling human drama.

If you've ever wondered what actually goes on in a high pressure meeting where an ad campaign is being pitched, or were curious about what it is really like to have a crazy roller-coaster career, you will love this book. But there is much more to it.

Sure - it's a fantastic, revealing and often amusing book about the ad biz, but in the end it's really about relationships and the balancing act that we constantly face as sons, fathers, husbands, wives, brothers, sisters, friends and more. The Minefields is a fairly quick and easy read that totally satisfies. It's perfect for the beach, bed, plane, or anytime you want to relax with a great novel that makes you think, laugh, and maybe even cry. Highly recommended!
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3 of 3 people found the following review helpful
3.0 out of 5 stars AnnAlysis: The Minefields April 26, 2012
Format:Hardcover
From Goodreads.com:
From an early age, Sam Spiegel single-mindedly pursued an entrepreneurial path that prepared him to transform a small-time ad agency into a regional powerhouse with national ambitions. A couple decades later, Sam had achieved almost everything he ever dreamed possible as the ad agency's rainmaker, fountainhead, and unflappable pursuer of success.

One final goal remained: To consolidate his gains by attracting an international advertising conglomerate and cash out. That's when the nation is hit with the most unthinkable tragedy, and Sam begins to take stock of his own life, finding that he is growing weary of the relentless hunt. Unsatisfied in his marriage and embroiled in a mind-boggling professional crisis, everything Sam had achieved is put at risk.

I finished this book more than a week ago and still, the day my review is to be posted, am not 100% sure how I feel about it. So, I'll work out my feelings in my post and hopefully writing it all out will help me decide.

The book I read before this one was a memoir. And although The Minefields is fiction, I think it's the closest fiction book to reality that I've ever read. Most of the time when I am reading fiction, I know I am reading fiction. With this book, I kept forgetting. The reality line was very blurry in this book, so I kudos Steven Eisner for writing something that could very well be reality.

The unfortunate part of this reality is that I just didn't love the story. I tend to gravitate toward girly books or brutal murder-mysteries, which I understand are on the complete opposite spectrum. That's why I always try to be open to books that fall out of those categories. I like throwing in ones that I wouldn't normally read and try to keep my reading list versatile. The Minefields follows a man through his career in an ad agency. I figured since I was in a media field it would interest me, because who knows where my career may lead one day, but it didn't grab me.

What I did like about the book was while it was very business and work oriented, there was a love story woven into the pages. That's the girl in me right? Not being able to focus on the work part and finding myself hoping that the love aspect will make a bigger appearance as I turn the pages.

I give The Minefields 3 bookmarks. I honestly don't have anything negative to say about the book, it just didn't grab me!
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3 of 3 people found the following review helpful
3.0 out of 5 stars If you like Mad Men..... April 17, 2012
Format:Hardcover
Sam starts out as a entrepreneur at a young age, organizing teen dances for cash and later taking over his father's advertising agency during the go-go Sixties. The story goes full circle through his entire life hitting the highs and lows like his father dying (loved the dad's grouchiness), relationships, partying and then the downfall. The are familial insights into Sam's character and the pressure he receives and those same pressures he puts on himself to succeed. I have only watched a few episodes of Mad Men, but you can see the author is a fan since there are similarities between the characters and there are a lot of characters in this book. The writing has a great balance of humor and pathos while telling the tale of one man's life.
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Most Recent Customer Reviews
5.0 out of 5 stars IndieReader Review
Author Steven C. Eisner begins his novel introducing us to the ambitious yet self conflicted ad tycoon, Sam Spiegel. Read more
Published 11 months ago by Amy Edelman
4.0 out of 5 stars Compelling story where fiction blends into the life of the author
The MineFields by Steven C. Eisner is one of those books that will keep me thinking, long after I've finished it. Read more
Published 13 months ago by Marlene @ Reading Reality
5.0 out of 5 stars The MineFields- a phoenix story
Author Steven C. Eisner

A phoenix story...the rise, the fall and the rebirth of a man living in the oftentimes, cut-throat business of advertising. Read more
Published 14 months ago by B. Tucker
3.0 out of 5 stars Only one with a so-so...
The Minefields... not what I expected at all. Sam Spiegel has been bred to do advertising. He is very skilled at it. Read more
Published 14 months ago by Tonya Speelman
5.0 out of 5 stars A Great Book!
If you are a fan of the era of the show Mad Men, then you will love this book. This book takes you into the Ad business and gives you a unique perspective that I have not seen in... Read more
Published 14 months ago by Dad of Divas
5.0 out of 5 stars Success Sometimes Comes At A Larger Price
The Minefields

Author: Steven C. Eisner

Taking over a company that is failing is not easy by any means. Read more
Published 14 months ago by Samfreene
5.0 out of 5 stars The Minefields is powerful, interesting, imaginative, original and...
Great advertising is an art at the intersection of commerce. The Minefields is an extraordinary, powerful first novel set at that "Mad Men" crossroads where Sam Spiegel experiences... Read more
Published 14 months ago by Bill Quigley (Groton, MA)
5.0 out of 5 stars This is "Mad Men" on Steroids
I just finished Steve Eisner's fast paced, easy reader of a first novel "TheMineFields". The writing was excellent and the storytelling spot-on as a tale of ad agency cloak and... Read more
Published 14 months ago by Avon J. Bellamy
5.0 out of 5 stars good read!
Follow the main character, Sam Spiegel, on an exciting and very human roller coaster of a ride. The MineFields is one of those books you can't put down.
Published 14 months ago by Chicsea
5.0 out of 5 stars above all else, a story about the human experience
FIRST AND FOREMOST, CONTRARY TO THE NAME YOU SEE IN THE HEADING, THIS IS NOT LISA DAVIS. IT IS HER SON, JOEL, WHO ALSO READ THE BOOK, AND WHO ALSO VERY MUCH ENJOYED IT! Read more
Published 15 months ago by Lisa Davis
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