The Mirror Test: Is Your Business Really Breathing? [Paperback]

Jeffrey W. Hayzlett (Author), Jim Eber (Contributor)

Book Description

Publication Date: May 16, 2011

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

- Give your business the mirror test - is your company really breathing?

- Here's how you and your company must adapt...or die.

- The bottom line of your business really is... your bottom line. You have to focus on it.

Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

Editorial Reviews

From Publishers Weekly

Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy-the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

About the Author

Up until June 2010, JEFF HAYZLETT served as the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.

Product Details

• Paperback: 256 pages
• Publisher: Business Plus (May 16, 2011)
• Language: English
• ISBN-10: 0446559814
• ISBN-13: 978-0446559812
• Product Dimensions: 5.5 x 0.7 x 8.2 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (40 customer reviews)
• Amazon Best Sellers Rank: #2,063,840 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

6 of 6 people found the following review helpful

5.0 out of 5 stars Finally a book with REAL answers! September 7, 2012

By Meaghan Edelstein

Format:Hardcover

There are a lot of books out there claiming to provide all the answers but until The Mirror Test none could deliver on their promises. Jeffrey Hayzlett provides some hard to face truths in The Mirror Test. At times the book can make you feel uncomfortable because Hayzlett tells it how like it is and sometimes the truth can hurt. Reading this book you must have an open mind and be able to truly look at yourself, your business and the decisions you've made. If you're open to seeing the truth and taking real action this book can truly change your business and give it new life.

This is a MUST read book!

5 of 5 people found the following review helpful

5.0 out of 5 stars Provocative December 26, 2012

By Dr. Louis B. Cady

Format:Paperback|Amazon Verified Purchase

A solid review of business from an entrepreneurial perspective. I have heard Jeff at a National Speakers Association workshop. The book is like him - down to earth, folksy, and practical.

2 of 2 people found the following review helpful

5.0 out of 5 stars Great Book February 8, 2013

By John Venter

Format:Hardcover

Jeffrey Hayzlett's books are great to read for any person working in business. I enjoyed the opportunity that it gave me to refocus on what is important.