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The Mirror Test: Is Your Business Really Breathing? Hardcover – May 5, 2010


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Product Details

  • Hardcover: 256 pages
  • Publisher: Business Plus; 1ST edition (May 5, 2010)
  • Language: English
  • ISBN-10: 0446559822
  • ISBN-13: 978-0446559829
  • Product Dimensions: 5.8 x 1.2 x 8.8 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #1,714,806 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy-the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.

JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.

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Customer Reviews

The book is well organized & very easy to read.
Robin Kruk
At times the book can make you feel uncomfortable because Hayzlett tells it how like it is and sometimes the truth can hurt.
Meaghan Edelstein
Would recommend this book to anyone in business on their own or that are in sales.
Michael Kurkdjian

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Meaghan Edelstein on September 7, 2012
Format: Hardcover
There are a lot of books out there claiming to provide all the answers but until The Mirror Test none could deliver on their promises. Jeffrey Hayzlett provides some hard to face truths in The Mirror Test. At times the book can make you feel uncomfortable because Hayzlett tells it how like it is and sometimes the truth can hurt. Reading this book you must have an open mind and be able to truly look at yourself, your business and the decisions you've made. If you're open to seeing the truth and taking real action this book can truly change your business and give it new life.

This is a MUST read book!
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5 of 5 people found the following review helpful By Dr. Louis B. Cady on December 26, 2012
Format: Paperback Verified Purchase
A solid review of business from an entrepreneurial perspective. I have heard Jeff at a National Speakers Association workshop. The book is like him - down to earth, folksy, and practical.
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2 of 2 people found the following review helpful By John Venter on February 8, 2013
Format: Hardcover
Jeffrey Hayzlett's books are great to read for any person working in business. I enjoyed the opportunity that it gave me to refocus on what is important.
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2 of 2 people found the following review helpful By Amazon Customer on February 1, 2013
Format: Paperback
If you've ever heard Jeff speak, you'll immediately recognize his voice in this book - he's passionate, and surprisingly humble despite his brilliant CV. The other thing you hear when you listen to Jeff is that he genuinely believes in the power and importance of mentoring -- and that's the model he follows. He doesn't want to tell you what to do, but instead focuses on showing you what's important and how to address it successfully, so that you can do it again and again in the future ... without him.

Well worth the read!
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2 of 2 people found the following review helpful By David Horsager on January 31, 2013
Format: Paperback
In The Mirror Test, Jeff Hayzlett shares valuable insights into the world of entrepreneurship. He helps us ask important questions about leadership, sales and marketing that are foundational to running your own business. In the noisy world of the 21st century, Hayzlett demonstrates how to connect with customers and make yourself and your products/services relevant to them at the right time (If you ever want a few minutes with Jeff, at least bring him a diet Mountain Dew!) Mixed along with these insights are fun stories of Jeff's personal success and failure in business that will help bring practical advice to see if your business is really breathing.
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2 of 2 people found the following review helpful By Mark S. on January 30, 2013
Format: Paperback
If you want a practical approach for taking your business to the next level, this should be on your reading list. I find that in the majority of cases, I tend to put down business books when I'm only a third of the way through. That wasn't the case with The Mirror Test and the reason is both the writing style and quality of content. It's not just a re-hash of materials we've heard dozens of times before, but rather unique insights that are well worth thinking long and hard about. It's a must read for anyone who's serious about leading their business.-Mark Satterfield
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1 of 1 people found the following review helpful By Kurt Shaver on February 14, 2013
Format: Paperback
The thing I like about this book is that it is relevant to so many situations. Hayzlett has experience as an entrepreneur (many times), as a Fortune 500 CMO, and as an owner/executive of mid-sized companies. Regardless of the size of your company or your role in it, you'll find ideas to improve your business.
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1 of 1 people found the following review helpful By Rick Miller on February 13, 2013
Format: Paperback
The Mirror Test is one of those great business books that you'll keep on your desk, close by when you need it. Jeff Hayzlett has packed this classic with direct, non nonsense advice and tools for today's business leader. Read this one slowly. It will give you lots to think about and more importantly actionable suggestions to make you and your company stronger.
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