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The Mission Myth: Building Nonprofit Momentum Through Better Business Paperback – January 20, 2012

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Product Details

  • Paperback: 300 pages
  • Publisher: Business Solutions Press (January 20, 2012)
  • Language: English
  • ISBN-10: 0984027300
  • ISBN-13: 978-0984027309
  • Product Dimensions: 1 x 6 x 8.8 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,227,310 in Books (See Top 100 in Books)

More About the Author

Deirdre Maloney is a bliss builder who helps people find their truth and live a happier, more successful life. She does it through her work as a published author, national speaker, and proud president of Momentum LLC.

Deirdre has used her brand of "mild audacity" to inspire positive change and blissful living around the country, presenting keynotes and workshops for organizations like the National Association of Women Business Owners, Vistage International, and the Boys and Girls Clubs of America.

Deirdre's popular blog on all things leadership, a regular feature at huffingtonpost.com, is a hit with anyone who likes a direct, authentic style with their morning coffee. Her books include Bogus Balance: Your Journey to Real Work/Life, Tough Truths: The 10 Leadership Lessons We Don't Talk About, and The Mission Myth: Building Nonprofit Momentum Through Better Business.

In her spare time Deirdre can be found running into canyons for greater endurance, meditating in silence for greater peace of mind, laughing far too loudly for greater joy, or quietly falling asleep on the couch while her husband shrewdly changes the channel to some kind of silly sci-fi show.

For more information on Deirdre, visit www.makemomentum.com

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5 of 6 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on January 18, 2012
Format: Paperback
Where would so many causes be without the guidance of organizations created to galvanize those of us who are out here wondering how to manage and direct our interests to best facilitate the projects and ideas we believe in if it weren't for the Not for profit agencies who make dreams happen? Yes, with the Internet we are barraged with requests for contributions, sometimes form organizations that seem to be identical in presence and drive. What Deirdre Maloney has provided in this book (probably meant for chairmen of such Non-Profit agencies) is the opportunity for us, as contributors to groups that men holes in our society left open by the hurry of living - whether those needs are political action, or feeding the poor, or providing funds for helping moments of natural disasters or third world countries to any number of service organizations - to understand the machinations of these groups and why some succeed and others fall by the well-meaning wayside.

Not for profit organizations simply indicate that the product they purport is service and assistance that will not provide financial returns for an 'investor' (for that is what we as contributors are). Even though this is 'charity work' the organizations must realize that in order to function they must act in the manner of solid businesses. This may not seem enlightening to many, but the manner in which Maloney lays out the basics for organization and improvement of action in gathering needed funds for the organizations beneficiary is solid business sense. She dispels the old myth that 'if we all are doing good things the money will just come in from generous people who believe in us'. Yes, the précis of that statement is true, but whether the money coming in actual WORKS toward the goal is something else.
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2 of 2 people found the following review helpful By Andrew S. Rogers VINE VOICE on March 8, 2012
Format: Paperback
In the specific world of political nonprofits, I first heard it described as the Sir Galahad mistake: the belief that "our side shall win for we are pure of heart." In this excellent book, Deirdre Maloney expands the idea into the Mission Myth -- the feeling (I put it that way because it's not always a conscious idea) all too common among nonprofit staff that because we are good people working together to achieve good ends -- and not greedy, competitive "suits" -- the very power of our goodness is enough to make us successful.

In her years as executive director of a major nonprofit charity, Deirdre Maloney confronted the Mission Myth, first and most painfully in herself, but also among board members, donors, staff, and volunteers. She believes, and argues convincingly, that in order to be successful ... in order to achieve the very "good things" that motivate people to work for nonprofits in the first place ... leaders need to run their organization >gasp< like a business.

This really shouldn't be so revolutionary a proposal. After all, the distinction between for-profit and not-for-profit organizations is largely artificial. As Franz Oppenheimer, and A.J. Nock following him, pointed out, there are only two ways to interact with others in society, meet needs, and acquire wealth. One is through voluntary exchange (what Oppenheimer called the "economic means"), the other is through force or the threat of force (the "political means"). Viewed this way, for-profit business (in the absence of government-enforced monopolies) and non-profit charity are both clearly part of the broader "voluntary sector," the major difference between the two being where they stand in relation to the political means -- specifically, to tax law.
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2 of 2 people found the following review helpful By Afia TOP 100 REVIEWERVINE VOICE on March 30, 2012
Format: Paperback
Having worked before at non-profits, I know first-hand what it feels like to run a mission-based organization as a business. The first thing to acknowledge is that employees at non-profits are often expected to work incredible hours in an organization that often resists business constraints.

My favorite parts of the book are the sections where the author tells her own experience. These sections have a blue background so they are set apart from the rest of the book. The author, Deidre Maloney got promoted very quickly to the CEO position by a combination of timing, luck and her desire to assume the responsibility.

I found the author to be humble, relating her past mistakes and how we can all learn from them. She has a lot of interesting stories including her experiences with the Board of Directors. She ended up learning the foundational truths underlying every type of business, including non-profits. In my view, the book explained these truths as well or better than any I've read.
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2 of 2 people found the following review helpful By Ali Julia #1 REVIEWER#1 HALL OF FAME on April 17, 2012
Format: Paperback
To do any job well it helps to learn from success and failures of people who came before you. The Mission Myth is such book for those who are interested in running successful non-profit organization. The author, Deirdre Maloney, worked as an executive director of Colorado AIDS project. She describes what it took to take it from struggling organization to being a successful one.

The book is written in easy to follow, friendly style. Personal example make it very accessible. The gest of her approach is that running a non-profit organization has a lot in common with running a business. She talks not only about business, but being an inspiration leader. She leaves you with the final message that even when the mission is the most important goal, sometimes you need to concentrate not on the mission but what can make the mission successful.

Despite the heavy topic I found this book to be an easy read. I found this book interesting as well as educational.

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