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The Mission Primer: Four Steps to an Effective Mission Statement Paperback – May 1, 2000

ISBN-13: 978-0967663500 ISBN-10: 0967663504 Edition: Book & CD

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Product Details

  • Paperback: 130 pages
  • Publisher: Mission Incorporated; Book & CD edition (May 1, 2000)
  • Language: English
  • ISBN-10: 0967663504
  • ISBN-13: 978-0967663500
  • Product Dimensions: 0.5 x 6.2 x 9.2 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,222,936 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Gast's Laws are the cornerstone of stakeholder theory. The O'Hallarons make writing a mission statement practical and useful." -- Andrew Campbell, Director of the Ashridge Strategic Management Centre in London, England

"I can say with conviction this is one of the most unique outlooks - that I have seen." -- Scott Barghaan, Student, University of Richmond

"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" -- Dr. James Begun, Director of the Program in Health Administration, University of Minnesota

"I love the direct, conversational, concise style of writing. It doesn't waste the reader's time or try the reader's patience" -- Dr. James Begun, Director of the Program in Health Administration, University of Minnesota

"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." -- Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea

"The presentation of your book is very kind, easy to understand and thoughtful. Your personal experiences give persuasive credibility." -- Dr. Sye Kong Sek, Sogang [Jesuit] University, Seoul, South Korea

"The success of our school's effort is testimony to the effectiveness of the system they have developed." -- Dr. Thomas C. Barker, Dean Emeritus, School of Allied Health Professions, Medical College of VA, Virginia Commonwealth University

"This book should be in the hands of every chief executive officer of any type organization." -- Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA

"This book should be in the hands of every chief executive officer of any type organization." -- Robert Grey, former board member of Sovran Bank and retired executive of the A.H. Robins Company, Richmond, VA

"This is one of the most unique outlooks - and most valuable - that I have seen." -- Scott Barghaan, Student, University of Richmond

From the Publisher

Writing an effective mission statement is an important skill a business or organization needs. There are relatively few books devoted to the specific subject of writing such a mission statement. We believe the book is needed and will be helpful. We are also confident that it will be well received by our readers. Some companies have found this an ideal gift for their business customers.

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

18 of 21 people found the following review helpful By A Customer on October 16, 2000
Format: Paperback
A very practical book to help you write a mission statement of a company or of a department. Within half an hour you will be on your way to leading a Mission Team. The book provides a comprehensive list of mission statement bingo words that will help you amaze your team members.
A good and economical buy for first time mission statement writers. The book also contains some examples of a good mission statement.
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8 of 9 people found the following review helpful By "gcook333" on August 29, 2001
Format: Paperback
I am a senior consultant with a computer-consulting firm. We used "The Mission Primer" to think through our company mission. As we went through the process I discovered the subtle genius in its design. Gast's Laws sparked invaluable dialogues with multiple points of view and unique interpretations. These differing points of view forced a sort of self-discovery, or self-examination, which eventually created a collective focus that did not exist before. You realized that everyone had different perceptions of the business. Using this system offers a great deal of flexibility. We got excellent results. "The Mission Primer" is easy to follow, and highly effective. I give it high marks and you can't beat the price.
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9 of 12 people found the following review helpful By James J. Adams on September 14, 2001
Format: Paperback
Adams&associates, inc. is an architectural firm that's been in business for over 25 years. We recently used the book "The Mission Primer: Four Steps to an Effective Mission Statement," to help us with our mission statement. When we started, we weren't quite sure how to proceed. The "Primer" laid out simple steps to follow. The result for us is a sharper focus on our market, our work and our future. The book is short, to the point, easy to understand and effective to use. We give it a top rating. (Five Star)
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