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The Mobile Marketing Revolution: How Your Brand Can Have a One-To-One Conversation with Everyone Hardcover – March 15, 2012


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Product Details

  • Hardcover: 223 pages
  • Publisher: McGraw-Hill; 1 edition (March 15, 2012)
  • Language: English
  • ISBN-10: 0071788182
  • ISBN-13: 978-0071788182
  • Product Dimensions: 9.1 x 6 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,269,233 in Books (See Top 100 in Books)

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Format: Hardcover
Jed Alpert has written a book that provides clear and meaningful insight into leveraging mobile communities. This book is what we have been missing in the non-profit and media fields for some time. It makes clear the distinction between berating your audience with shallow messaging and really engaging them around the work and mission of organizations. As a long time producer and developer of media and technology projects, I highly recommend this book as a quick way to catch up with some of the best ideas out there for mobile.
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