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The Mobile Revolution Paperback – October 19, 2010


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Product Details

  • Paperback: 178 pages
  • Publisher: lulu.com (October 19, 2010)
  • Language: English
  • ISBN-10: 0557667771
  • ISBN-13: 978-0557667772
  • Product Dimensions: 7.4 x 0.4 x 9.7 inches
  • Shipping Weight: 14.9 ounces
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,787,476 in Books (See Top 100 in Books)

More About the Author

ANDREW PEARSON was born in Pakistan, grew up in Singapore and was educated in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media and entertainment.

In 2011, Pearson relocated to Hong Kong to open Qualex Asia Limited, bringing its parent company's experience into the ASEAN region. Pearson is currently the Managing Director of Qualex Asia Limited, a leading implementer of business intelligence, customer intelligence, data warehousing, data modeling, predictive analytics, data visualization, digital marketing, mobile, social media and cloud solutions for the gaming, insurance, finance, healthcare, oil and gas, telecommunication, hospitality and retail industries. Pearson has since opened Qualex Asia offices and is currently working on corporate deals in countries such as Hong Kong, Macau, Singapore, Malaysia, the Philippines and Australia. Pearson has also leveraged Qualex's expertise to implement software solutions from such vendors as SAS, IBM, SAP, Tableau, Oracle, and Microsoft at some of the world's biggest casino operators and lottery companies.

With producer Gwen Field, Pearson optioned and adapted the novels Open Water, The Sunday Macaroni Club, The Jukebox Queen of Malta, Scavenger Reef, Fugitive Moon, and Snakes in the Garden, attaching such talented directors as Kevin Hooks, Fraser Heston, Mark Lester, Diane Ladd and Jorge Ramirez-Suarez to their proejcts. Pearson's script for The Sunday Macaroni Club was a Quarter-Finalist in the 2004 Zoetrope Screenwriting Competition and The Flirting Game was selected as a Finalist in the Fourth Screenplay Search Competition.

In 2009, two books that Mr. Pearson edited appeared in print; the first in the Double Down on your Data series, Clive Pearson's How Analytics is Revolutionizing the Casino Industry and Santiago Maggi's Investment Strategies for Uncertain Markets, a book about the financial markets that presciently predicted the 2007 global financial meltdown. In 2010, Pearson also wrote The Mobile Revolution and it was published by Qualex Publishing. In 2013, Pearson was invited to write a chapter in Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem, a book on mobile technology. The book, which was co-authored by several of the mobile industry's leading figures, was published in July 2013.

Pearson is also a noted columnist, writing on topics such as mobile media, social media, predictive analytics and cloud technology for such publications as ComputerWorld HK, The Journal of Mobile and Social Media Marketing and The Mobile Marketer. Pearson is also a member of the editorial board of the upcoming Journal of Business-to-Consumer Marketing as well as the president of the Advanced Analytics Association of Macau.

An avid traveler, Pearson is a sought-after speaker on such disparate topics as casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably wandering the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see.

Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By S. Andrew Schwartz on October 26, 2010
Format: Paperback
A great book that delves into the complex world of mobile marketing, informing the reader not only of how we got where we are today but, more importantly, what the future holds for mobile marketing. Every platform of mobile marketing, including SMS texting, 2D barcodes, location based marketing, Common Short Codes, as well as the exploding world of mobile Apps, social media and viral marketing is discussed in great detail. One chapter specifically delves in mobile analytics and explains how analytics on the mobile phone are much more informative than Internet based analytics. In particular, the final chapter is very helpful, it breaks down how mobile marketing can help a variety of industries, from the auto industry to the film industry to the casino industry to the bar, nightclub and restaurant industry, among many, many others.
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2 of 2 people found the following review helpful By TTabb on October 30, 2010
Format: Paperback
A clear and concise book that makes a convincing argument about how the mobile phone is going to
change the world of marketing and advertising in the new millennium. In
particular, the 'Matrix of Mobile Solutions,' which breaks down the thirty
different types of mobile marketing tools available, should be required
reading for marketing and advertising execs no matter what industry they are
in. It is certainly applicable to my industry, entertainment marketing.
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1 of 1 people found the following review helpful By Sebastian Kouladjian on October 26, 2010
Format: Paperback
A clever and entertaining book that searches into the history and future of mobile technology; everything from SMS to MMS to Persona Planning to location aware advertising to iPhone applications to Twitter are discussed in coherent detail. The author shows ho mobilytics - mobile analytics - are much more effective than standard Internet analytics.
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By Stephan Wiesner on September 25, 2011
Format: Paperback
Most of the sources quoted in the book are from 2008 or older even though the book is supposed to be updated in 2011 (some new items are included). There was no Android in 2008 so what good is the information? I mean, do you still download ringtones? Use sms?
Most of the information/ideas in the book is superficial. Who is the target audience? I can't imagine who might be interested in this level of depth, but that might just be me.
Personally I did not get anything out of it. Well, its thin and cheap (kindle version), still wasted my time :-(
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Format: Paperback Verified Purchase
is a very under produced book. very amateur. doesn't have important information. dont buy it is a waste of money.
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