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The Myth of the Garage [Kindle Edition]

Chip Heath , Dan Heath
4.3 out of 5 stars  See all reviews (66 customer reviews)

Kindle Price: $0.00
Sold by: Random House LLC

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Book Description

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)

• Why your gut may be more ethical than your brain (“In Defense of Feelings”)

• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)

• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)

• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)

• And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).



Product Details

  • File Size: 1722 KB
  • Print Length: 54 pages
  • Publisher: Crown Business (November 8, 2011)
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B0061UC83A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #13,262 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars Chock full of insights and humor! December 16, 2011
Format:Kindle Edition
Subtitled and Other Minor Surprises, is actually a collection of Fast Company articles written between 2007 and 2011 by the authors of Made to Stick and Switch, offered as a free E-Book through Amazon. Eminently readable and chock full of insights, the title comes from the myth that "Steves" Job and Wozniak founded Apple in a garage. Wrong, says the Heath brothers, they had jobs at Hewlett-Packard when the magic started.

I love the way these guys write. Insightful, humorous (they note that they write write "how-to" books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:

I Love You, Now What? - the importance of the lost art of saying thank you.
Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developed
Watch the Game Film - the power of really paying attention to what is going on
In Defense of Feelings - how rational thought can often be trumped by our gut response
Get Back in the Box - why thinking "outside of the box" can actually reduce creativity
Loving the Slog - the power of true grit in the face of adversity

A great read, well worth your time!
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10 of 10 people found the following review helpful
5.0 out of 5 stars Full Of Insights And Good Ideas November 16, 2011
Format:Kindle Edition|Verified Purchase
I downloaded The Myth Of The Garage last night and was just going to read one essay to see if the book was any good. Instead, I wound up reading half the essays.

This easy book is full of ideas that really got me thinking. A few of the essays even gave me ideas on how I can improve my life and business.

I had been thinking about reading the brothers' other book, Switch, but had been procrastinating for months. Now that I've read The Myth Of The Garage, I'm convinced.... Switch has got to be my next non-fiction read!
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9 of 9 people found the following review helpful
5.0 out of 5 stars practical and interesting November 12, 2011
Format:Kindle Edition
I've read the books written by the Heath brothers and enjoyed them. This collection of articles is interesting and pithy. The ideas presented are concrete and applicable to day to da work. For example, one article focused on scaling facts from the intangible (billions or trillions) to the tangible (number of weeks each person would need to work). I also appreciated how these articles were available for FREE.
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5 of 5 people found the following review helpful
4.0 out of 5 stars A Quick and Enjoyable Read November 18, 2011
Format:Kindle Edition|Verified Purchase
Did you know that drinking one can of soda per day adds 10 pounds of fat to your body in a year? Have you ever wondered how you could thank an employee who created something wonderful but you don't know who to thank? Why should you stop buying mutual funds? These are the questions the authors of this book answer. They also comment on popular culture and have interesting ideas about why we spend so much money on things. Do we really think of ourselves as connoisseurs? It is an interesting thought. This book is filled with articles that are smart enough to get your attention and short enough to keep it to the end. I thought "Get Back in the Box" was funny. I also liked the authors' idea of how companies should "pave the way to praise." Basically this is a quick and enjoyable read that will make you want to buy other books by the same authors. I must say I love the cover of this book too!

~The Rebecca Review
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3 of 3 people found the following review helpful
4.0 out of 5 stars Great book May 31, 2012
Format:Kindle Edition|Verified Purchase
Point: Life and business are not exactly like what we have been lead to believe.

Path: In this collection of essays, the Heath brothers give the reader a fistful of brain food. Ranging from business sense to marketing manipulation, these short chapters are enlightening and easy to read.
Some are opinionated (as they warn in the Note to Readers) and others are application based.

Sources: Business sense, research, and a good sense of sarcasm combine to make this enjoyable reading.

Agreement: I appreciated their short essays and accessible topics. Although I can't say that I am competent to evaluate all their business and marketing applications, I enjoyed reading them.

Personal App: Don't believe every myth about the garage. Chances are you will have to work hard, save your nickels, and keep trying after failure in order to make an impact - just like everyone else.

Favorite Quote: "You are, it seems, what you blow a lot of money on."

It would be worth another read and I would recommend it.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The myth of the garage April 17, 2013
By Taylor
Format:Kindle Edition|Verified Purchase
In no way did I expect the greatness of this book. I was honestly just looking for free books to kill time, but now I'm forcing all of my friends to read it because it was so interesting. I'll probably be 're-reading it often.
One of my biggest pet peeves is bad writing. I cannot read a poorly written book, but thankfully, this book was intelligent not only in subject but also in the actual writing.
The book has a random collection of essays about different topics, totally unrelated but for the thoughtful writing and unique ideas.
I usually don't bother reviewing any books, but this one was worth the effort!
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1 of 1 people found the following review helpful
5.0 out of 5 stars In Incredibly Quick Fun Read April 3, 2013
Format:Kindle Edition
The brothers Heath never fail to capture my imagination with their sound research and paradigm shifting conclusions. This reads quickly, but leaves a long-lasting impact and imprint on your thinking.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Get it, Read it! November 20, 2011
By Rolando
Format:Kindle Edition|Verified Purchase
Great collection of essays! I have read the other two books by the Heath brother and really enjoyed them. I regularly work on making Switch part of my daily life by integrating the language and the tactics in order to make a change. This collection of articles gave me a lot to think about, I had to stop a couple of times and add tasks to my to do list and even made notes in Evernote to make sure I didn't forget ideas I got from these great articles. I highly recommend this book.
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Most Recent Customer Reviews
3.0 out of 5 stars Collection of Collumns
Some of the columns are really interresting some are outdated but all of them are well written. Even though its not a long read I was not able to read them all at once, it gets a... Read more
Published 2 days ago by Evelina
4.0 out of 5 stars An interesting collection of knowledge bits...
I read this book in stops and starts over the past few weeks and found it to be quite thought provoking. The collection of articles makes for quick reads in a short time frame.
Published 11 days ago by D. Smith
4.0 out of 5 stars Good
A very practical guide to start thinking a business without loose the point and make your work go on. Good.
Published 16 days ago by Filipe Conde
5.0 out of 5 stars Good read
Very much like their other books. Interesting to read at anytime; if you haven't read Made To Stick give that a shot too. Their books make me miss college.
Published 18 days ago by Hunter C
5.0 out of 5 stars The Myth of the Garage
A good book with lots of tips for you to use. The authors use humor to help get their point across and it is effective. A good, informative, and quick read.
Published 25 days ago by windsorsdad
5.0 out of 5 stars Good Book.
Interesting stories. I can't write a much better review because honestly, I'm getting really old and I really can't remember much about the book other than it was good to read it. Read more
Published 1 month ago by Laura Duncan
4.0 out of 5 stars Fun & thought provoking
The Heath brothers are some of the best in the business when it comes to getting you to think differently an not efficiently, and these articles do just thought. Read more
Published 1 month ago by James Kiritsy
4.0 out of 5 stars An interesting collection of blogs
This was not what I was expecting but the author did a good job of stringing together many economic articles
Published 2 months ago by Robert Kirk
5.0 out of 5 stars Great Book!
As usual Heath brothers suprises and gives a bit great reflection. I reccomend it for everyone who thinks that to make great business we need some very unusual conditions or... Read more
Published 3 months ago by Alex
5.0 out of 5 stars A gem for free
I downloaded this to evaluate the quality of free books. I hadn't heard of the authors but every single article in this book is a rare gem. Read more
Published 3 months ago by Vivek
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More About the Author

Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author, along with his brother Chip, of two New York Times bestsellers: Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change Things When Change Is Hard.

A graduate of the University of Texas and Harvard Business School, he lives now in Raleigh, NC.

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