The Myth of the Garage [Kindle Edition]

Chip Heath (Author), Dan Heath (Author)

Book Description

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)

• Why your gut may be more ethical than your brain (“In Defense of Feelings”)

• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)

• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)

• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)

• And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Product Details

• File Size: 1722 KB
• Print Length: 54 pages
• Publisher: Crown Business (November 8, 2011)
• Sold by: Random House Digital, Inc.
• Language: English
• ASIN: B0061UC83A
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Not Enabled
• Amazon Best Sellers Rank: #3,694 Free in Kindle Store (See Top 100 Free in Kindle Store)

Most Helpful Customer Reviews

9 of 9 people found the following review helpful

5.0 out of 5 stars Full Of Insights And Good Ideas November 16, 2011

By annettedb

Format:Kindle Edition|Amazon Verified Purchase

I downloaded The Myth Of The Garage last night and was just going to read one essay to see if the book was any good. Instead, I wound up reading half the essays.

This easy book is full of ideas that really got me thinking. A few of the essays even gave me ideas on how I can improve my life and business.

I had been thinking about reading the brothers' other book, Switch, but had been procrastinating for months. Now that I've read The Myth Of The Garage, I'm convinced.... Switch has got to be my next non-fiction read!

6 of 6 people found the following review helpful

5.0 out of 5 stars practical and interesting November 12, 2011

By Beth & Jung Park

Format:Kindle Edition

I've read the books written by the Heath brothers and enjoyed them. This collection of articles is interesting and pithy. The ideas presented are concrete and applicable to day to da work. For example, one article focused on scaling facts from the intangible (billions or trillions) to the tangible (number of weeks each person would need to work). I also appreciated how these articles were available for FREE.

8 of 9 people found the following review helpful

5.0 out of 5 stars Chock full of insights and humor! December 16, 2011

By Barry L. Davis

Format:Kindle Edition

Subtitled and Other Minor Surprises, is actually a collection of Fast Company articles written between 2007 and 2011 by the authors of Made to Stick and Switch, offered as a free E-Book through Amazon. Eminently readable and chock full of insights, the title comes from the myth that "Steves" Job and Wozniak founded Apple in a garage. Wrong, says the Heath brothers, they had jobs at Hewlett-Packard when the magic started.

I love the way these guys write. Insightful, humorous (they note that they write write "how-to" books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:

I Love You, Now What? - the importance of the lost art of saying thank you.
Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developed
Watch the Game Film - the power of really paying attention to what is going on
In Defense of Feelings - how rational thought can often be trumped by our gut response
Get Back in the Box - why thinking "outside of the box" can actually reduce creativity
Loving the Slog - the power of true grit in the face of adversity

A great read, well worth your time!

More About the Author

Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author, along with his brother Chip, of two New York Times bestsellers: Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change Things When Change Is Hard.

A graduate of the University of Texas and Harvard Business School, he lives now in Raleigh, NC.

Amazon Author Rankbeta 

(What's this?)

#15 in Books > Business & Investing

#21 in Kindle eBooks > Business & Investing

#33 in Books > Self-Help

#15 in Books > Business & Investing

#21 in Kindle eBooks > Business & Investing

#33 in Books > Self-Help